Cebu Pacific President and Chief Commercial Officer Xander Lao (L) and Chief Marketing and Customer Experience Officer Candice Iyog (R) pay a courtesy visit to Tourism Secretary Dita Angara-Mathay (C) in support of the DOT’s “Discover More to Love” campaign. Photo courtesy of DOT/Cebu Pacific.
Cebu Pacific is making every Juan’s domestic travels even more accessible and meaningful as it partners with the Department of Tourism for its latest campaign “Discover More to Love,” reinforcing their shared commitment to encouraging more Filipinos to explore destinations across the country.
The DOT’s latest domestic campaign, spearheaded by newly appointed Tourism Secretary Dita Angara-Mathay, aligns with CEB’s own domestic initiative “Discover Juan by Juan”, showcasing the diverse cultures, heritage, and experiences that define destinations across the Philippines. It reflects the department’s renewed focus on inspiring Filipinos to rediscover the country through authentic and meaningful journeys.
CEB supports the DOT’s vision by making domestic travel more accessible through its year-round low fares, regular seat sales, and extensive domestic network. Beyond making flights more affordable, the airline also enhances the travel experience through partnerships with hotels, cafés, wellness brands, and other local businesses, encouraging travelers to discover more of what each destination has to offer.
As part of this commitment, CEB is rolling out a special seat sale allowing passengers to book flights to select domestic destinations from Manila and Clark for as low as PHP 188 one-way base fare, exclusive of fees and surcharges until July 17. The seat sale covers travel until November 30, 2026.
“Cebu Pacific has been a steadfast partner of the Department of Tourism in opening more destinations across the Philippines and making travel more accessible for every Filipino. We are proud to support the ‘Discover More to Love’ campaign by making it easier and more affordable to explore the destinations that make the Philippines truly unique,” said Candice Iyog, CEB Chief Marketing and Customer Experience Officer.
“As we continue to expand connectivity and bring more travelers to both established and emerging destinations, we hope to create greater opportunities for local communities, tourism businesses, and the many Filipinos whose livelihoods depend on a thriving tourism industry,” she added.
For the past three decades, CEB has been a key partner in advancing Philippine tourism by making destinations across the country more accessible through affordable fares and its extensive domestic network. From Siargao to Coron and El Nido, the airline has helped bring more travelers to local communities, supporting jobs, livelihoods, and the government’s vision of a stronger domestic tourism industry.
With flights to 35 domestic destinations spanning Luzon, Visayas, and Mindanao, CEB continues to connect every Juan to more places, opening more opportunities to discover what makes the Philippines worth exploring.
