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Jollibee honors dads as everyday champions of joy

by Contributor
written by Contributor

For many Filipino families, fathers are remembered for their sacrifices, hard work, and unwavering support. But beyond being providers, they are also storytellers, cheerleaders, comedians, and everyday heroes who fill homes with laughter and warmth.

This Father’s Day, Jollibee is honoring fathers through its nationwide “Champ of Joy” campaign, recognizing the joy and guidance they bring to their families every day.

“At Jollibee, we celebrate Filipino fathers as champions of joy in their families, showing love in simple, everyday moments that matter most,” said Dorothy Ching, vice president for marketing of Jollibee Philippines. “Whether it’s sharing a meal, talking after a long day, or enjoying a laugh together, these are the things we want to highlight and celebrate.”

As part of the celebration, Jollibee is offering a Father’s Day Feast Bundle nationwide from June 19 to 21. The bundle includes six-piece Chickenjoy, three sides, three rice, three regular drinks, and one free Special Cheesy Yumburger. It can be enjoyed via dine-in, takeout, drive-thru, and delivery. During the same promo period, customers can also get ₱100 off on orders worth at least ₱800 through the Jollibee App.

This weekend, digital activities will encourage families to share stories about fathers and father figures while enjoying moments at Jollibee. This will be followed by a special #MyChampOfJOY X Party on Sunday (June 21), inviting netizens to join the online celebration by posting photos, stories, and Father’s Day messages.

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Jollibee celebrates the best of the Filipino spirit this Independence Day through “Bida ang Pinoy”

by Contributor
written by Contributor

As part of the award-winning “Bida Best, Bida Pinoy” campaign, Jollibee introduces “Bida ang Pinoy” to celebrate every Filipinos who bring joy and inspiration to their families and communities. Serving as inspiring examples of this empowered spirit are (from left) delivery rider and stray animal advocate Benigno Jose Paz, community pharmacist and content creator Arshie Larga, Jollibee Katipunan restaurant manager Cherry Chua, working student Lowel Rubino and momfluencer and entrepreneur Ciara Magallanes. Their stories serve as a powerful reminder that everyone has the ability to make a meaningful difference right where they are.

As Filipinos mark Independence Day, Jollibee celebrates the best of the Filipino spirit through its “Bida ang Pinoy” campaign, a tribute to everyday Filipinos whose courage, resilience, and excellence continue to uplift families, strengthen communities, and move the nation forward.

The campaign is part of Jollibee’s award-winning “Bida Best, Bida Pinoy” initiative, which celebrates the qualities that make Filipinos stand out and make the country proud.

“At Jollibee, we believe that greatness comes in many forms. We see it in Filipinos who work hard for their families, pursue their dreams, and help others along the way,” said Dorothy Ching, vice president for marketing of Jollibee Philippines.

“This Independence Day, we celebrate the values that make Filipinos truly exceptional, our optimism, generosity, and unwavering spirit. Through Bida ang Pinoy, we hope to shine a light on the everyday Filipinos whose actions, big or small, make a positive difference in the lives of others,” Ching added.

Through the campaign, Jollibee shares inspiring real stories of Filipinos who live out these values. These include breadwinners working hard for their families, volunteers who serve their communities, and everyday individuals who quietly help others in meaningful ways. As the country celebrates Independence Day, Jollibee hopes to inspire greater appreciation for the countless Filipinos whose everyday acts of excellence, service, and compassion help strengthen Filipino families, communities, and the nation.

Because while our heroes shape our history, it is the everyday greatness of Filipinos that continues to shape our future.

The “Bida ang Pinoy” campaign is running on Jollibee’s social media channels until June 12. Filipinos are invited to share their own stories and take part in celebrating the everyday Filipino spirit that makes the nation proud.

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Jollibee launches “Jolly Puzzle Adventures” Kids Meal with first-ever phygital toys and AR experience

by Contributor
written by Contributor

Kids and families are in for a new kind of mealtime excitement as Jollibee, the country’s no. 1 fast food chain, introduces “Jolly Puzzle Adventures,” the latest Kids Meal offering, which was launched nationwide on May 1.

“Jolly Puzzle Adventures was created to make Kids Meals more engaging by combining traditional play with simple digital interaction that children can easily enjoy,” said Dorothy Ching, vice president for marketing of Jollibee Philippines. “We wanted to give kids something they can hold, build, and explore, while also letting them experience Jollibee and Friends in a more interactive way through augmented reality.”

Available until June 30, the new Kids Meal promotion is offered across all major channels including dine-in, takeout, drive-thru, delivery, and big order service.

Each Kids Meal purchase of select items such as Yumburger, Burger Steak, Jolly Spaghetti, 4-piece Chicken Nuggets, or 1-piece Chickenjoy comes with one Jolly Puzzle Adventures toy set.

The new collection introduces Jollibee’s first-ever phygital toys, which combine physical figurines, toy accessories, and puzzles with a digital feature. After completing the puzzle, children can scan the QR code using a mobile device to unlock an augmented reality experience that brings Jollibee and Friends and their worlds to life on screen.

Each toy set features adventures that include Jollibee’s Dino Discovery, Hetty’s Butterfly Chase, Popo’s Speed Race, Yum’s Space Exploration, and Twirlie’s Deep Sea Quest. Each variant is designed to encourage hands-on engagement while extending the experience into a digital environment that blends imagination, play, and technology.

Jolly Puzzle Adventures reflects Jollibee’s continued effort to innovate its Kids Meal experience by creating offerings that are not only fun but also educational, reinforcing its position as a brand that adapts to evolving play habits while staying true to its core promise of delivering joy.

Craving more Jollibee treats and exclusives? Head to www.jollibee.com.ph for the latest updates, order your favorites at https://order.jollibee.com , and follow us on social media for more JOYful surprises

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Jollibee celebrates Mother’s Day with nationwide tribute to Filipino moms

by Contributor
written by Contributor

Mother’s Day in the Philippines is a special time to thank mothers for the love, care, and strength they show every day in holding Filipino families together. This 2026, Jollibee celebrates mothers nationwide through special Mother’s Day offerings available in stores and on digital platforms, making it easier for families to show appreciation for moms in simple and meaningful ways.

“At Jollibee, we’ve always believed that the most meaningful moments happen when families come together, and mothers are often at the heart of those moments,” said Dorothy Ching, vice president of marketing of Jollibee Philippines. “Through #JollibeeMOMens, we hope to celebrate and thank Filipino moms for the countless ways they make family life more meaningful, from the little everyday gestures to the moments that bring everyone together. It’s our simple way of honoring the joy and warmth they create for their families every day.”

From May 8 to 10, families can mark  Mother’s Day across all Jollibee stores nationwide by getting the Mother’s Day Feast Bundle that includes Chickenjoy, rice, sides, and drinks, with a free Jolly Spaghetti Solo. This offering is available through dine-in, takeout, drive-thru, and delivery. 

A Jollibee App exclusive offer will also run from May 9 to 10, giving families ₱100 off for a minimum purchase of ₱800 for at-home celebrations.

Online, #JollibeeMOMents will feature real family stories on Facebook from May 8 to 10, followed by a nationwide X/Twitter Party on May 10 that brings families together in a shared digital tribute to mothers.

Across stores and digital spaces, #JollibeeMOMents becomes a shared expression of gratitude, where Filipino families mark Mother’s Day by choosing to come together in the moments that matter most. 

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Jollibee turns summer break into hands-on learning with JolliKids Fun Camp

by Contributor
written by Contributor

Jollibee is kicking off its JolliKids Fun Camp this summer, offering children a fun and structured way to spend school break through guided activities that mix play, learning, and social interaction inside select stores nationwide.

“JolliKids Fun Camp is about more than keeping kids busy during the summer,” said Dorothy Dee Ching, vice president for marketing of Jollibee Philippines. “It is seeing them light up as they try new things, discover what they can do, and naturally build friendships along the way. At the end of the day, they are learning without even thinking of it as learning because they are having fun with other kids.”

Open to children aged 4 to 12, the three-day program runs in short sessions of two to three hours and will be held in participating stores across Luzon, Visayas, and Mindanao. The camp runs from April 20 to June 30, 2026, with registration ongoing.

The program is designed as an exciting guided in-store experience where children are introduced to simple restaurant tasks in a supervised setting. These include taking and serving orders, assisting in dine-in and drive-thru operations, and preparing their familiar favorites such as Jolly Spaghetti, Yumburger, and Choco Sundae. Participants will also get to learn Filipino values through a Values Book storytelling session and get a chance to dance and celebrate with Jollibee to cap off the program.

Beyond the activities, the camp is designed to help children meet new friends, experience basic service roles, enjoy hands-on food preparation, and practice simple values such as teamwork and responsibility, all while learning through play.

Registration is set at P799 per participant, inclusive of a camp apron, cap, tote bag, a Jollibee Values Book, workshop materials, and meals for the three-day program. Interested parents may register through participating stores or visit

https://www.jollibee.com.ph/promos/jollikids-summer-fun-camp-2026.

With more families seeking structured yet enjoyable activities during school break, the program positions itself as a blend of learning, social development, and play in a supervised environment.

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Business

PESO Davao to hire more senior citizens, PWDs under special employment program

by Nova Mae Francas
written by Nova Mae Francas

THE PUBLIC Employment Service Office (PESO) announced on Monday that a job fair is set on March 26 for the third batch of senior citizens and for the second batch of persons with disabilities (PWDs). 

Shirly Duran- Sahid, PESO Davao Labor and Employment Officer II, said the job fair is in line with the city’s Senior Citizens Job Opportunity Ordinance, which aims to provide employment for able senior citizens.

“We will be conducting a special job fair for our third batch and our 2nd batch of PWDs, most likely on March 26, our target date,” Sahid said.

In the first batch, there were 78 senior citizens and 21 PWDs employed in various Jollibee and McDonald’s food chains in the city. 

The first batch of senior citizens has concluded their work, and the second batch, numbering 70 individuals, recently started on Jan. 15 and will end in April.  

The senior citizens are required to work for three months, while the PWDs will work for five months. 

Sahid said talks are ongoing with other private businesses on expanded partnerships to benefit more seniors and PWDs.

“We are now negotiating with SM and Penongs. For Penongs, they pledged five slots for now,” the official said. 

The city government and Jollibee Group officially signed the memorandum of agreement on Friday, Sept. 11, 2025,  formally integrating the senior citizens and persons with disabilities (PWD)  workforce.

Jollibee Foods Corporation includes Chowking, Greenwich, Burger King, and Jollibee. Jollibee Group agreed to extend the job opportunities to the PWD sector.

To note, the first agreement, signed with the Golden Arches Development Corporation (the master franchisee of McDonald’s in the Philippines) on Sept. 9, 2025, pledged to generate at least 110 job openings for senior citizens.

From courtesy of Davao City Government

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Jollibee wins Company of the Year at 61st Anvil Awards

by Contributor
written by Contributor

Jollibee, the Philippines’ no. 1 fast food chain, was named Company of the Year at the 61st  Anvil Awards after winning 1 Grand Anvil, 8 Golds, and 6 Silvers, the highest-valued awards given to a single organization this year.

Leading Jollibee’s wins was a Grand Anvil for “Bida Best, Bida Pinoy,” a multi-platform campaign that honored everyday Filipino wins, excellence, and values. The campaign also received three Golds and a Silver across marketing and brand communication, social media, influencer marketing, and experiential categories, showing its wide reach and strong connection with audiences.

“Receiving 16 Anvil Awards, including Company of the Year and the Grand Anvil Award, is a great honor for Jollibee,” said Dorothy Ching, vice president for marketing of Jollibee Philippines. “More than the awards, this recognition shows our commitment to creating work that truly matters. Work that brings joy, makes a positive difference in our customers’ lives, and helps the communities we serve. We share this achievement with our dedicated Jollibee team and our agency partners, whose hard work and teamwork made this possible.”

The brand also earned two Golds and one Silver for Kids Values Meal, highlighting Jollibee’s commitment to teaching positive values to children through advocacy, partnerships, and experiential marketing.

Additional Gold Anvil Awards were given to Project Abulug for corporate social responsibility, Project 1000: 1,000 Kilometers of Joy for partnerships, and Deliver Joy: The All-New Jollibee App for innovation in customer experience and digital engagement.

Several Silver Anvil Awards reflected Jollibee’s creativity and range. These included Bee Earth’s Best Friend, an environment-focused campaign promoting sustainability; The Dessert Museum x Peach Mango Pie collaboration, which won two Silver Anvils; and Serving Joy and Music, an in-store experience that brought together food, music, and community.

Widely regarded as the Oscars of Public Relations in the Philippines, the Anvil Awards are organized by the Public Relations Society of the Philippines (PRSP) and recognize excellence in strategic public relations and communications.

Jollibee’s performance at this year’s Anvil Awards reflects a steady, purpose-driven approach to brand building. As the company continues to grow in the Philippines and beyond, the Company of the Year recognition demonstrates how a Filipino brand, guided by authenticity and purpose, can set high standards in communication and create meaningful impact.

Craving more Jollibee treats and exclusives? Head to www.jollibee.com.ph for the latest updates, order your favorites at https://order.jollibee.com, and follow us on social media for more JOYful surprises!

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Jollibee brings joy across Cebu during Sinulog season

by Contributor
written by Contributor

JOY-FILLED communities across Cebu as Jollibee joined the celebration of the Sinulog season, sharing moments of happiness with families, tourists, and devotees during one of the country’s most meaningful cultural and religious festivities.

“Sinulog is a deeply important celebration of faith, culture, and togetherness for Cebuanos,” said Dorothy Dee-Ching, vice president for marketing of Jollibee Philippines. “We’re thankful to be part of the Sinulog season, and we hope that through simple moments of joy, we can bring smiles to both Filipinos and visitors joining the festivities.”

The celebration began on January 12 with Jollibee’s Sinulog Media Day, where media partners were given an early look at the brand’s activities for the season. This helped build momentum and community engagement ahead of the peak festivities.

To welcome the steady flow of visitors arriving in Cebu, Jollibee staged airport activations at Mactan-Cebu International Airport from January 15 to 17. Travelers were greeted by Jollibee, received fun giveaways, and learned about special Sinulog offers, creating a warm and festive welcome in a key entry point in the province.

Throughout the Sinulog season, Jollibee stores across Cebu were transformed into vibrant spaces of celebration. Select branches featured festive arches, buntings, and air dancers, while digital teasers and influencer content extended the festive spirit online, allowing more people to join the celebration even beyond Cebu.

Adding to the excitement were exclusive Sinulog Festival Treats, including a free Go Large Coke upgrade with any Chickenjoy value meal and a free 1.5L Coke with every Chickenjoy bucket. These offers delighted customers while supporting store activity during the peak holiday period.

A group of people in clothing AI-generated content may be incorrect.
A group of people in a parade AI-generated content may be incorrect.

The celebration reached a high point during the Sinulog weekend, with flash mobs at major malls including Ayala Center Cebu, SM Seaside, and Robinsons Galleria, featuring the beloved Jollibee mascots alongside Sinulog-inspired dance performances and interactive games. The fast food chain’s General Maxilom branch, located in one of the festival’s busiest parade routes, likewise hosted fun activities with the mascots and allowed customers to win exciting prizes.  At the Sinulog Devotee City near the Basilica Minore del Santo Niño, Jollibee also shared moments of joy with nearly 1,000 pilgrims staying in the area.

A group of people in clothing on a float AI-generated content may be incorrect.

The festivities culminated with Jollibee’s participation in the Sinulog Grand Parade, where the brand’s colorful float became a crowd favorite, reflecting Jollibee’s ongoing commitment to celebrating Filipino culture and traditions.

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Jollibee Group Foundation and partners inaugurate first BLT central kitchen in BARMM

by Contributor
written by Contributor

BASILAN – In a milestone initiative for child nutrition and food security, the Jollibee Group Foundation (JGF), in partnership with the Provincial Government of Basilan, Zuellig Family Foundation (ZFF), and the League of Corporate Foundations (LCF), officially inaugurated the first Busog, Lusog, Talino (BLT) Central Kitchen in the Bangsamoro Autonomous Region in Muslim Mindanao (BARMM). The launch took place on June 26, 2025, at the Provincial Government of Basilan Compound in Isabela City.

The BLT Central Kitchen is designed to serve young children up to 5 years old, as well as pregnant and lactating women in Isabela City and Lantawan. The initiative reflects a collaborative effort among local leaders, community stakeholders, and national partners to provide safe, nutritious meals to those who need them most.

Organizations under LCF’s Initiative for Food Security, Nutrition, and Empowerment (LIFE) Program began to lead conversations for the project in 2024, with support from ZFF already working in the province. Since its launch, the province of Basilan has been one of LIFE’s primary areas of focus, hence LCF’s hand in the partnership.

Recognizing the urgent need for nutrition interventions in Basilan, particularly among vulnerable children and mothers, the Provincial Local Government (PLGU), under Governor Jim Hataman-Salliman, committed to establishing the region’s first BLT Central Kitchen in partnership with JGF.

“We chose to begin in Basilan not only because of the high need, but also because of the strong commitment of the local government,” said LA Cruzat, JGF’s Program Director. “Kami po sa Jollibee Group Foundation ay puno ng pag-asa na mapapatakbo nang mahusay ang BLT Kitchen upang sa ganon ay marami pa tayong maabot at matulungan, hindi lang dito sa Basilan kundi sa iba pang probinsya sa BARMM.”

(“We at Jollibee Group Foundation are hopeful that the BLT Kitchen will run smoothly so that we may reach many others, not just here in Basilan but in other provinces across the BARMM as well.”)

Following the inauguration will be capacity-building training for Central Kitchen operations and recipe simulation activities for Muslim-friendly meals.

To date, a total of 37 BLT kitchens have been established nationwide—33 are currently operational, with 4 newly constructed kitchens. Fifteen of these kitchens are now serving as Kitchen Training Centers. In 2024, BLT kitchens served meals to 24,844 children in 250 schools across the country.

Under the broader Joy of Learning program, JGF’s BLT Central Kitchen Program demonstrates the power of community-based solutions in addressing malnutrition and stunting. By harnessing the strengths of partnership—resources, expertise, and a shared purpose—it sets a strong precedent for inclusive, community-led models in BARMM and beyond.

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