MAXIM Rides & Food Delivery, continuing its social initiatives, has launched a campaign aimed at combating smoking and drug use and nurturing a healthy lifestyle mindset in Talisay, Cebu.
As part of the campaign, the company is placing impactful posters in public spaces to encourage people to give up harmful habits for better health and the future. These places include busy streets and venues where the banners will be seen by as many people as possible.
“Our goal is not only to remind people of the damage that smoking and drug use inflict on their minds and bodies, but also to inspire them to change for the sake of their own well-being and the peace of mind of their loved ones. We believe that it is small steps like these that pave the long way to a healthier society,” said Poliran Christopher Landong, the head of Maxim Cebu.
To bring this project to life, the Maxim team engages with barangay leaders and sends them official letters that explain and outline the goals of this social campaign. Many districts have supported the initiative and given their permission for free placement of the visual materials.
Thanks to this, social cause banners promoting sports and fighting drug use are put on display in key city areas, where they are visible to many passers-by. Maxim is planning to expand this social project to other cities where the company operates in order to spread awareness about the benefits of healthy habits (such as regular exercise) and the dangers of narcotics.
“We are always trying to be more than just a ride-hailing and delivery service: for us, it is crucial to be a part of the community, help address social issues, and improve the lives of the people. So, we want to make the streets of our cities healthier and safer places,” emphasized the company’s spokesperson.
Maxim launched in the Philippines in 2020, with Cebu being its first city of operation. Now its services are available to residents and guests of 18 more Philippine cities. In addition to providing delivery services, the service is a licensed Transport Network Company authorized to pre-arrange transportation of passengers by car. In Metro Manila and Cagayan de Oro, the company has been included in a pilot project to transport passengers on motorcycles.
The company develops innovative technology for ordering transport and other services, making it more modern, accessible, and safe. The service has created a system that makes it possible to connect an unlimited number of clients and drivers and process millions of orders. The Maxim app for ordering services and the Taxsee Driver app for fulfilling orders are among the world’s top apps with millions of users.
