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Davao-made ‘RideIT’ app set for March launch

by Rhoda Grace Saron
written by Rhoda Grace Saron

A HOMEGROWN brand is poised to provide an alternative transport solution as RideIT, the first Davao-developed transport network company (TNC), prepares for its full-scale launch this March.

Speaking at the Davao Peace and Security press briefing at the Royal Mandaya Hotel on Wednesday, Caesar Kevin Joven, CEO and founder of RideIT, announced that the app has officially secured accreditation from the LTFRB Central Office.

“RideIT is proudly a Davaoeño app. It was developed here in Davao City by our local team,” Joven told reporters. “For the first time, there will be a ride app for motorcycles representing Davao City on a national scale.”

A gift for ‘Davao Day’

While the app underwent a soft launch last year, Joven revealed that the target for full operational status is March 2026, coinciding with the Araw ng Davao celebrations.

The company is currently in the thick of its “Driver Orientation Program” and is aggressively hiring taxi, car, and motorcycle drivers. 

Joven emphasized that the app aims to provide flexible livelihood opportunities, allowing motorcycle owners to pick up passengers on their way home through a “destination-based” booking feature.

Regulatory green light

The startup’s journey to national accreditation was bolstered by the Davao City Council. “Before we had this accreditation in the national [office], the City Council endorsed it,” Joven explained.

The company is currently coordinating with Councilor Jopet Baluran for further recommendations and a privilege speech to align the app’s rollout with local government programs. 

Joven assured the public that the LTO and LTFRB Davao are “highly supportive” of the initiative, ensuring that all riders obey strict safety policies.

From ‘Reddit’ to ‘RideIT’

The app’s unique branding is a nod to both its origins and its home city. The logo features the Philippine Eagle , a symbol inseparable from Davao’s identity.

Interestingly, Joven shared that the name was inspired by the social media platform Reddit, where the founding team of Davaoeño developers first met and formed the concept—transitioning from “Reddit” to “RideIT.”

RideIT is designed as an all-in-one mobility tool, offering:

  1. Motorcycle Taxis: A legal alternative for commuters, specifically targeting students and BPO workers.
  2. Car and Taxi Hailing: Providing more options for urban travelers.
  3. Delivery Services: A secure system where recipients must sign for parcels to ensure proof of delivery.

For those looking to join as riders, the company is prioritizing motorcycles that are at least three years old (models from 2020-2022), provided they pass a stringent vehicle condition check.

The app is currently available for download on both iOS and Android. 

Joven hinted at a special announcement scheduled for Valentine’s Day as part of their pre-launch countdown.

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Business

HAVE IT Software company gets accreditation from LTFRB

by Nova Mae Francas
written by Nova Mae Francas

DAVAO-based startup HAVE IT Software company was awarded accreditation for two years from the Land Transportation Franchising and Regulatory Board (LTFRB), inching a little closer to RideIT’s operation in the region.

LTFRB has officially accredited HAVE IT Software Company as a Transport Network Company (TNC) under LTFRB Board Resolution No. 005, Series of 2026.

The Pre-Accreditation Committee for Transport Network Company has issued Committee Resolution No. Series of 2026, on Jan. 20, the dispositive portion of which recommended the Approval of Accreditation of HAVE IT software corporation for two years.

This, after finding the applicant is qualified, financially capable, and compliant with all other requirements under Memorandum Circular No. 20121-066.

Following the recommendation, the Board resolves to approve the accreditation of HAVE IT  for two years.

RideIT is the region’s pioneer transportation super app designed to offer commuters a safe, reliable, and convenient way to book taxi rides while supporting local transport operators and drivers.

With the accreditation, HAVE IT is expected to strengthen its operations and expand accessible digital transport solutions across the region.

LTFRB XI regional director Nonito A. Llanos III said this marks another milestone in the advancement of technology-driven public transportation services, primarily in Davao Region.

“This development reflects the agency’s continued support for the innovative platforms that promote safe, regulated, and technology-enabled mobility for the riding public,” he said.

“We are looking forward to having IT’s close coordination with our agency, especially in ensuring the safety and comfort of our commuters,” the director added.

RideIT officially launched its app in April 2025, aiming to alleviate the problems of the commuting public in the city.

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Business

LTFRB XI: RideIT accreditation as Transport Network Company pending approval

by Nova Mae Francas
written by Nova Mae Francas

THE LAND Transportation Franchising and Regulatory Board XI on Friday said the accreditation of the local motorcycle taxi, RideIT, is still pending in the national office.

Atty Deanne Aubrey Salcedo, LTFRB XI legal section assistant, said RideIT is still applying for accreditation as a Transport Network Company.

“Nag-apply sila as Transport Network Company, same with the Grab, mga Maxim, and others,” Salcedo said during the Kapihan sa PIA.

A Transport Network Company, as defined by LTFRB, refers to the platform that offers a ride-hailing service via the private vehicles registered under it.

The services operate through a smartphone app managed by TNC in order to connect passengers with accredited vehicles and drivers.

Household names include popular platforms such as Grab, Angkas, Joyride, and Moveit.

Salcedo said the TNCs have to be accredited first before they start to operate.

“If they are operating as TNC and they have a pending application, we will wait for that approval,” she added.

Oscar Don Zamora, Land Transportation Office Davao City North District head, said operating without accreditation is illegal.

“They will be tagged as colorum as they collect payment in exchange for their services,” Zamora said.

The official added they have the authority to apprehend those illegally plying the streets.

RideIT officially launched its app in April 2025, aiming to alleviate the problems of the commuting public in the city.

Councilor Jose Mari Baluran is eyeing to amend the ordinance for motorcycle taxis in the city to become fully operational and legal.

During his privilege speech in the regular session on Aug. 19, 2025, Baluran said the amendment is crucial due to the scarcity of public transport vehicles, especially in poor weather conditions.

“There is a loophole in the existing ordinance that needs to be amended for its proper implementation,” Baluran said.

To note, the City Ordinance No. 0584-21, otherwise known as “An ordinance allowing the operation of motorcycle taxis in Davao City,” authored by Councilor Danilo Dayanghirang, was approved in the 19th City Council and enacted on May 11, 2021.

Baluran said that despite the existence of the ordinance, his office received complaints from motorcycle taxi companies after they were apprehended by traffic personnel.

Last March 4, 2025, the 20th City Council transmitted a resolution to the Land Transportation Franchising and Regulatory Board (LTFRB) XI to include the city in the implementation of the motorcycle taxi pilot study program.

Photo from RideIT FB page

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Business

Maxim Rides & Food Delivery launches social anti-smoking and pro-healthy lifestyle campaign

by Contributor
written by Contributor

MAXIM Rides & Food Delivery, continuing its social initiatives, has launched a campaign aimed at combating smoking and drug use and nurturing a healthy lifestyle mindset in Talisay, Cebu.

As part of the campaign, the company is placing impactful posters in public spaces to encourage people to give up harmful habits for better health and the future. These places include busy streets and venues where the banners will be seen by as many people as possible.

“Our goal is not only to remind people of the damage that smoking and drug use inflict on their minds and bodies, but also to inspire them to change for the sake of their own well-being and the peace of mind of their loved ones. We believe that it is small steps like these that pave the long way to a healthier society,” said Poliran Christopher Landong, the head of Maxim Cebu.

To bring this project to life, the Maxim team engages with barangay leaders and sends them official letters that explain and outline the goals of this social campaign. Many districts have supported the initiative and given their permission for free placement of the visual materials.

Thanks to this, social cause banners promoting sports and fighting drug use are put on display in key city areas, where they are visible to many passers-by. Maxim is planning to expand this social project to other cities where the company operates in order to spread awareness about the benefits of healthy habits (such as regular exercise) and the dangers of narcotics.

“We are always trying to be more than just a ride-hailing and delivery service: for us, it is crucial to be a part of the community, help address social issues, and improve the lives of the people. So, we want to make the streets of our cities healthier and safer places,” emphasized the company’s spokesperson.

Maxim launched in the Philippines in 2020, with Cebu being its first city of operation. Now its services are available to residents and guests of 18 more Philippine cities. In addition to providing delivery services, the service is a licensed Transport Network Company authorized to pre-arrange transportation of passengers by car. In Metro Manila and Cagayan de Oro, the company has been included in a pilot project to transport passengers on motorcycles.

The company develops innovative technology for ordering transport and other services, making it more modern, accessible, and safe. The service has created a system that makes it possible to connect an unlimited number of clients and drivers and process millions of orders. The Maxim app for ordering services and the Taxsee Driver app for fulfilling orders are among the world’s top apps with millions of users.

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