MANILA, Philippines — Shopee is bringing its Tatak Pinoy MSME Roadshow to more provinces in Visayas and Mindanao, reinforcing its commitment to helping Filipino entrepreneurs tap into e-commerce. Started in August last year, the program has since drawn strong participation from its earlier legs, reflecting the growing appetite for digital skills training among regional entrepreneurs.
The Bacolod City leg continues the Visayas run, with Shopee set to expand to additional provinces as the initiative scales nationwide. This expansion aims to provide digital upskilling opportunities to hundreds of MSME sellers in underserved regions outside Metro Manila.
The Tatak Pinoy Roadshow builds on Shopee’s decade-long mission to empower Filipino small businesses. In partnership with local government units and the Department of Trade and Industry, the program delivers hands-on training and guidance to help MSMEs establish and grow their online presence.
“Across the Philippines, we’re seeing more entrepreneurs recognize the potential of e-commerce to grow their businesses,” said Jack Ng, head of commercial, Shopee Philippines. “With Tatak Pinoy, we aim to meet MSMEs where they are, particularly in regions with limited access to digital training resources. By expanding the roadshow across Visayas and Mindanao, we want to unlock the untapped potential of these regional businesses and provide them with the tools and knowledge to succeed online.”
The Tatak Pinoy Roadshow has consistently drawn strong participation from entrepreneurs eager to grow their businesses online. For the Bacolod leg, the event expects to draw around 100 participants, highlighting growing interest in digital commerce across the region.
This builds on the program’s strong momentum in 2025, when attendance consistently surpassed targets. Last year, Shopee trained over 700 MSME sellers across 10 cities nationwide, providing hands-on sessions in digital marketing, order fulfillment, and customer engagement to support their growth. These practical workshops equip participants to manage day-to-day operations and grow their businesses confidently online.
Addressing key barriers for regional entrepreneurs
While enthusiasm for e-commerce is high, many regional entrepreneurs face challenges when transitioning from informal businesses to fully operational online stores. Common hurdles include business formalization, securing permits, and managing multiple responsibilities with small teams—from packaging and inventory management to customer service.
The Tatak Pinoy curriculum supports MSMEs at every stage of their digital journey, providing guidance on online store setup, business registration, and order and logistics management through Shopee’s ecosystem of tools and services.
“Our experience from the roadshow has shown that the passion and entrepreneurial drive are already there,” Ng added. “What MSMEs need and what we see regional entrepreneurs will also benefit from is the right guidance and support to turn their drive into sustainable growth. Through Tatak Pinoy, we’re working with local government partners to provide practical training that helps sellers overcome early hurdles and build stronger businesses online.”
Local partnerships power regional MSME growth
The Bacolod stop also underscores the importance of strong public-private collaboration in supporting MSME development at the community level.
“Bacolod has always been a city that champions the spirit of local enterprise, and we are proud to welcome the Tatak Pinoy Roadshow to our community,” said Bacolod City Mayor Greg Gasataya. “This program speaks directly to our commitment to creating an environment where our entrepreneurs can thrive, not just locally, but in the digital economy that is reshaping how business is done across the country.”
“What excites me most about Tatak Pinoy is that it gives our local sellers a real and practical path forward,” Mayor Gasataya added. “The skills and tools they gain here can help them compete not just within Bacolod, but with sellers anywhere in the Philippines, and that kind of reach is what will sustain our city’s economic growth for years to come.”
Mae Ferrer-Llamas, head of Bacolod City’s Local Economic Development and Investment Promotions Office, also emphasized the role of partnerships in enabling inclusive digital growth for small businesses. “Empowering MSMEs to participate in the digital economy requires collaboration between the private sector, government, and local communities,” said Dr. Llamas. “Programs like Tatak Pinoy play an important role in helping entrepreneurs develop the skills and confidence they need to succeed in online commerce.”
As the Tatak Pinoy Roadshow continues nationwide, Shopee remains committed to building an inclusive e-commerce ecosystem, one that empowers Filipino entrepreneurs from every region to grow their businesses and reach customers across the country.
