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Smart, Sam YG empower customers on scams and digital habits

by Contributor
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AS DIGITAL threats grow alongside rapid technological advancement, Smart Communications, Inc. (Smart) is strengthening its push to equip Filipinos with the knowledge and tools to stay safe online.

At its recent Customer Day at the Smart Store in SM North EDSA Cyberzone, the spotlight went beyond connectivity — focusing instead on education and responsible digital behavior, and empowering customers to make the most of today’s digital world.

Smart Customer Day is a celebration of the customers who continue to place their trust in Smart. Customers enjoyed exclusive event-only promos on devices and connectivity, while taking part in interactive activities and practical learning sessions designed to help them stay informed, connected, and confident in an increasingly digital world.

Through its SCAMpaign, Smart continues to raise awareness on evolving online threats, helping subscribers recognize, avoid, and report scams in an increasingly complex digital landscape.

Customers also learned practical digital payment habits, including the benefits of cashless transactions, protecting financial information online, and adopting safe payment practices that make everyday transactions more convenient and secure

“This initiative reflects Smart’s broader commitment to ensuring that customers are not only connected but also protected and empowered. We hope that through the Smart Customer Day, they can have fun and learn skills that can help them maximize the use of their mobile devices and safely navigate the online world,” said Brenda M. Dichoso, FVP for Customer Experience at Smart.

Event host, content creator, and Smart brand ambassador Sam YG underscored the importance of responsible technology use, particularly in an era shaped by information overload and rapidly evolving online risks.

“Ang daming scams, fake news, so it’s also good to have these events so that we could properly discuss how to use this privilege, this power properly,” he shared. “Inasmuch as we are blessed with technology, it’s very important to be vigilant, to check if what we’ve digested is actually true, or baka fake news or scam. While tech is improving, scams are also improving.”

Guests also got to experience emerging technologies firsthand through a demonstration of Rokid augmented reality glasses, showcasing how innovation can enhance productivity, collaboration, and everyday digital experiences.

For long-time Smart subscribers, this focus on education and protection resonates deeply in everyday life — where reliable connectivity powers work, family responsibilities, and digital interactions.

“We won’t be staying with Smart for 30 years if we’re not getting the right services. We feel valued as customers,” shared Jackie Rose Caez, emphasizing how dependable service supports her family’s work-from-home and online learning needs.

Subscriber Jose B. Montalbo, Jr., who frequently works in the field, echoed the importance of both connectivity and awareness. “That’s exactly the reason why I stick with Smart. Mas maganda ang signal sa probinsya; you have promos na swak na swak.”

By bringing together education, real-life experiences, and expert insights, Smart continues to reinforce its role as a partner in customers’ digital journeys — one that goes beyond service to enable safer, more informed online participation.

“At Smart, we go beyond connectivity by listening to our customers and equipping them with the knowledge to stay safe, informed, and confident in the digital space,” said FVP and co-OIC at Smart Lloyd R. Manaloto.

From scam awareness to social media tips, Smart Customer Day showcased how mobile connectivity empowers everyday life, whether for work, creativity, or staying safe online. With more events lined up nationwide, Smart Customer Day will continue to highlight Smart’s commitment to delivering fast, reliable mobile experiences while bringing joy, learning, and meaningful connection to customers across the country.

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Business

PLDT and Smart help prepare future entrepreneurs at YEP Summit in Bulacan

by Contributor
written by Contributor

Future entrepreneurs play a critical role in building future-ready communities, and equipping them early with digital skills helps them stay competitive in an increasingly connected marketplace. In support of this goal, PLDT and its wireless unit Smart Communications, Inc. (Smart) joined the YEP Summit: Go Asenso Negosyo Caravan Para sa Kabataan at National University Baliwag, organized by the Provincial Cooperative and Enterprise Development Office (PCEDO) of Bulacan in partnership with the Department of Trade and Industry (DTI)-Bulacan, to help equip young entrepreneurs with tools and knowledge for starting and growing small businesses.

Through continued collaboration with public and private stakeholders, PLDT and Smart help foster an environment that supports innovation, entrepreneurship, and inclusive livelihood development.

During the summit, PLDT and Smart led a session on digital entrepreneurship, highlighting how digital tools and reliable connectivity can help micro, small, and medium enterprises streamline operations, strengthen MSMEs’ online presence, and reach wider markets.

For Miguel Santos, a 19-year-old second-year student at National University Baliwag, the summit helped reshape his views on starting a business. “The session made me realize that starting a business today isn’t just about having a product, but about how you use digital tools to manage it and reach people,” Santos shared. “Learning how stable internet and social media marketing work together gave me more confidence to move forward with the small online venture I’ve been planning.”

Participants also learned the importance of digital safety as part of entrepreneurship readiness. Clara Ramos, a second-year student at the same university, shared how the session strengthened her understanding of building trust online.“I learned that as we go digital, protecting our customers’ data is just as important as making a sale,” Ramos said. “The session helped me realize that building trust online is part of growing a business the right way.”

The initiative forms part of the PLDT Group’s broader efforts to promote digital inclusion and expand livelihood opportunities in provincial communities. Stephanie V. Orlino, AVP and head of stakeholder management at PLDT and Smart, underscored the importance of helping businesses, big and small, to develop both capability and confidence as they begin their business journeys.

“We believe that empowering our local entrepreneurs with the right digital skills is key to building more resilient communities,” Orlino said. She added that alongside supporting MSMEs in expanding their digital footprint, PLDT and Smart also promote cybersecurity awareness to help ensure businesses grow safely and responsibly online.

Bulacan Governor Daniel R. Fernando highlighted the summit’s role in preparing young Bulakenyos to participate more actively in the local enterprise ecosystem.

“May this serve as a path to further strengthen the sector of small and medium enterprises, which are the backbone of our economy,” Governor Fernando said. Addressing participants directly, he added, “To our youth, do not be afraid to dream and to start. Use this opportunity to learn, to connect, and to prove that the excellence of the Bulakenyo can compete in any field.”

The summit also featured presentations from key stakeholders, including the Department of Science and Technology (DOST), the Department of Information and Communications Technology (DICT), and J&T Express, giving participants a broader view of the support ecosystem available to aspiring entrepreneurs. Through continued collaboration with government, academic institutions, and industry partners, PLDT and Smart help strengthen pathways for young Filipinos to move from learning to launching their own ventures. 

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Health

Smart backs active living as Filipinos embrace healthier lifestyles

by Contributor
written by Contributor

FROM early morning jogs to weekend fun runs, more Filipinos are embracing active lifestyles as health and wellness become a growing priority in everyday life. Running, in particular, has long been a go-to physical activity in the country — accessible, inclusive, and deeply rooted in community culture — making it a natural choice for individuals seeking both physical and mental well-being.

This shift towards more intentional, health-focused living reflects a broader movement among Filipinos to stay active, connected, and environmentally conscious; increasingly supported by organizations that recognize the role of technology, community, and sustainability in driving positive change.

“Our initiatives reflect our belief that progress must be purposeful and sustainable. As we continue to expand our 5G infrastructure and deliver world-class connectivity, we are also committed to ensuring that our growth supports healthier communities and a greener planet,” said Marjorie Garrovillo, FVP and co-OIC at Smart Communications, Inc (Smart).

Smart continues to champion initiatives that promote healthier lifestyles while advancing environmental responsibility and inclusive digital progress across the country.

Through strategic partnerships and community-driven programs, Smart supports platforms that encourage physical activity, meaningful engagement, and eco-conscious action. Among these initiatives are fitness and wellness platforms and events such as the GCash Run, which brought together running, digital innovation, and environmental advocacy. By supporting initiatives that integrate active living with technology-enabled engagement, Smart reinforces its long-standing commitment to environmental stewardship and its support for initiatives that contribute to climate resilience and the transition towards a circular economy.

Enabling healthier lifestyles through sustainable connectivity

Smart’s support for wellness-led initiatives is complemented by its continued investment in next-generation connectivity. The company is rapidly expanding its 5G network nationwide to build a more efficient, reliable, and future-ready digital ecosystem that supports evolving lifestyle needs.

As 5G adoption accelerates across the Philippines, Smart has reported an 88% year on year increase in full 5G traffic. This growth is driven by the rising number of 5G capable devices on the network, which increased 35% year on year to reach 11.2 million units, now accounting for 19% of total handsets.

The wider availability of affordable 5G devices, combined with ongoing network optimization, is enabling more Filipinos to access faster speeds, lower latency, and more responsive digital experiences — capabilities that increasingly support health and fitness platforms, real-time communication, and everyday digital activities.

Award-winning network experience

Smart’s continued focus on network excellence has earned global recognition. The company was recently recognized by Ookla® for providing the Best Mobile Video Experience and Best Mobile Latency in the Philippines.

Based on Speedtest Intelligence® data, Smart achieved a Video Score of 78.60, allowing subscribers to enjoy seamless 1080p streaming and near instant playback. The Best Mobile Latency award underscores the network’s responsiveness, which is a critical advantage for real-time applications such as streaming, gaming, video conferencing, and digital tools that support active and connected lifestyles.

As Filipinos continue to prioritize health, movement, and sustainability, Smart remains committed to enabling progress that goes beyond connectivity by empowering communities to live better today while helping build a more resilient and sustainable tomorrow.

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Business

Smart and D One mark first year of empowering digital entrepreneurs

by Contributor
written by Contributor

MOBILE services provider Smart Communications, Inc. (Smart) continues to strengthen its partnership with D One Legacy PH Corp, working closely to expand digital access and unlock sustainable livelihood opportunities for Filipino entrepreneurs nationwide. The collaboration focuses on equipping D One members with a strong e-loading business foundation supported by Smart’s fast, reliable, and extensive mobile network.

“We are happy to support D One as they continue to open doors for Filipinos seeking practical and sustainable sources of income,” said Christian So, assistant vice president and head of modern trade key accounts at Smart. “Our nationwide network ensures that every D One member can confidently support their customers and build meaningful livelihood opportunities for themselves and their families.”

By integrating Smart’s broad portfolio of prepaid and connectivity services into D One’s growing distribution network, micro entrepreneurs across the country gain the ability to serve more customers, offer seamless loading transactions, and meet the daily connectivity needs of their communities. This enables D One members to build stable earning opportunities while helping expand digital access in both urban and underserved areas.

“I would like to express my sincere gratitude to Smart for their continued support and partnership. Through this collaboration, we have been able to reach more micro-entrepreneurs and provide them with opportunities to grow their livelihood and improve their lives,” said Louie Bantigui, President and CEO of D1 Legacy PH Corp.

The partnership strengthens grassroots retail distribution for mobile services, enabling more Filipinos to participate in the digital economy through accessible entrepreneurial pathways. With D One’s fast-growing member base and Smart’s dependable connectivity, they are helping broaden financial inclusion, improve customer access to essential mobile services, and extend the benefits of digital transformation to more communities nationwide. 

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Business

PLDT, Smart open first-ever co-located store in Tacloban City

by Contributor
written by Contributor

PLDT Inc. (PLDT) and Smart Communications, Inc. (Smart) have officially opened their newest, and first-ever co-located store at Level 1, Annex Building, Robinsons Place Tacloban, Marasbaras. This facility is now fully operational to serve customers in Tacloban City and its surrounding areas.

As a unified touchpoint for both home and mobile services, the store allows customers to complete transactions in fewer steps. The co-location model streamlines various processes, including Fiber applications, mobile service requirements, and technical inquiries. 

“This store is a testament to our dedication to the city of Tacloban. Beyond providing connectivity, we strive to be a catalyst for our customers’ success, guiding our team to ensure that every visitor leaves the store in a better position to achieve their goals,” said Melissa Cuadra, AVP/Center Head for Retail Operations and Transformation at Smart.

“PLDT’s store presence here gives Tacloban customers more than a service counter — it’s a reliable hub where fiber solutions and personal support are always within reach, helping families, schools, and businesses stay connected and move forward with confidence,” said Anna Fernando, AVP for Home Retail Management at PLDT.

This expansion reinforces the Group’s mission to provide accessible, high-quality connectivity solutions tailored to the evolving needs of the local communities. 

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