CAGAYAN DE ORO CITY – The Shell Fast Track: Auto Workshop Business Summit continues to bring together auto workshop owners, entrepreneurs, and Shell Helix partners to exchange insights, strengthen ties, and drive business growth across the country.
Now on its second run, Fast Track made its stop in Cagayan de Oro with a broader network of partners and an even stronger lineup of sessions. What began as a summit to open new business opportunities has evolved into a platform that helps workshop owners run more efficient, competitive, and sustainable operations.
The program features discussions led by Shell experts and industry leaders on topics that matter most to today’s workshop entrepreneurs — from adapting to changing customer needs to using technology and financial tools that simplify operations and improve service delivery. Many participants also explored new ways of expanding their workshops and creating local jobs through the guidance and resources shared during the summit.
For Shell Lubricants, this growth reflects the strength of its partner-driven approach. There are no franchise fees to join Fast Track. Instead, Shell works closely with each workshop to understand its goals, challenges, and growth potential.
“Our role is to guide our partners toward decisions that make sense for their business and community,” said Ika Halili, head of marketing and business development for Shell Lubricants. “It’s about helping them grow steadily and sustainably, not just encouraging expansion for expansion’s sake.”
Since the first run of Fast Track, more workshops have strengthened their partnership with Shell Helix. Many have expanded their services, invested in training, and upgraded their facilities to serve their customers better. These developments show how the program continues to deliver long-term value for both partners and their communities.
The success stories extend beyond business. As workshops grow, they create more jobs for mechanics and technicians, raise service standards for motorists, and support the local economy.
“Every workshop that grows adds to the vitality of its community — from the people it employs to the customers it serves,” said Jensen Garcia, Shell Helix brand manager. “Shell Helix is proud to be part of their journey, because their progress contributes to local progress as well.”
Through Fast Track, Shell Helix reaffirms its commitment to empowering workshop partners with the knowledge, tools, and opportunities they need to thrive. By combining trusted product performance with real business support, Shell continues to power the growth of automotive entrepreneurs and the communities they serve.
