MAYA, the Philippines’ leading fintech ecosystem and #1 digital bank, earned top honors at the 2025 PR Awards Asia-Pacific, taking home Gold for PR Event and Silver for Best Brand Strategy. The recognition spotlights Maya’s bold, people-first approach to making banking digital, inclusive, and culturally relevant.
The winning campaign, Get Banked with Maya, brought financial empowerment to the forefront—reaching unbanked and unhappily banked Filipinos long underserved by traditional banking.
“Great marketing begins with a great product, and at Maya, we build both with purpose,” said Pepe Torres, Maya Group chief marketing officer. “We tell our story with the boldness and heart of a brand that listens—making digital banking feel relevant, inclusive, and delightful.”
Maya’s campaigns are designed for the new majority—Filipinos who live digitally and want more control over their money. From the My Money, My Bank, My Way campaign with Liza Soberano to Get Banked with Maya featuring both Liza and global icon Dolly de Leon, Maya continues to connect with younger, bolder audiences on their own terms.
Get Banked with Maya reflects a deeper shift in how brands grow—through meaningful experiences, behavioral design, and cultural relevance. Maya delivers this not just through its intuitive app and bold marketing, but by creating everyday moments that help Filipinos build better money habits with confidence.
This marks Maya’s third consecutive win at the PR Awards Asia-Pacific—following its recognition for the PayMaya-to-Maya rebrand campaign launched in 2022 and its win for My Money, My Bank, My Way campaign launched in 2023.
The PR Awards Asia-Pacific, organized by Campaign Asia, honors the most impactful and creative public relations work across the region. It celebrates excellence in storytelling, brand communication, and campaign effectiveness—spotlighting standout talent and innovation in the industry.
