FOR MANY Filipinos in their “running era”, Sundays now start on the road: running with friends, chasing personal goals, and making wellness part of everyday life. As this community continues to grow, experiences like these are made even better through the partnership of Smart Communications, Inc. (Smart) and Robinsons Supermarket, highlighted at the 18th Fit & Fun Wellness Buddy Run recently held at Bridgetowne Destination Estate and Parklinks in Pasig City.
More than just a race, the event also carried a deeper purpose, promoting cleanliness and responsible waste management in partnership with CORA (Communities Organized for Resource Allocation), a non-profit organization dedicated to advancing sustainable solutions for pressing global issues such as hunger, poverty, inequality, and climate change.
As the event’s sole telco partner, Smart helped make these moments more seamless. With reliable mobile connectivity, runners were able to stay in touch, track their performance, and instantly share their journey, from the starting line to the finish. By combining Robinsons’ strong community platforms with Smart’s network reliability, the partnership creates spaces where wellness and connectivity naturally intersect.
At the event, Smart also mounted an interactive on-ground activation inspired by its latest PowerAll campaign, themed “Power Your Next Sidequest.” The booth invited participants to discover app bundles tailored to their interests and lifestyles, allowing them to choose from Binge, Games, Share, or Grind offers designed to power their next passion or pursuit. Whether streaming content, gaming on the go, staying connected with friends, or boosting productivity, runners and eventgoers explored how Smart’s prepaid offers can support their everyday sidequests. The activity gave both loyal subscribers and new users a fun and engaging way to experience Smart’s value-packed data offers while highlighting the role of reliable connectivity in helping them stay active, connected, and empowered beyond race day.
“Our partnership with Robinsons Supermarket reflects our shared vision of delivering meaningful experiences that go beyond everyday services,” said Christian So, assistant vice president and head of Modern Trade Key Accounts at Smart. “By powering events like the Fit & Fun Buddy Run with our reliable 4G/LTE and 5G network, we also introduced our New PowerAll offers, which empower Filipinos to pursue their next sidequest—whether that’s entertainment, gaming, sharing moments, or getting things done. Together, we’re helping create experiences that keep communities connected both on and off the track.”
With wellness becoming both a personal habit and a shared experience, initiatives like this show how simple routines—like a Sunday run—can bring people closer together. Through their partnership, Smart and Robinsons Supermarket aren’t just supporting an event; they’re helping shape a growing culture of connection, where every step, every story, and every finish line is better when shared.
