Appointment strengthens marketing leadership as Manulife Philippines advances brand, customer experience, and AI ambitions
MANILA, Philippines—Manulife Philippines, the local arm of leading international financial services provider Manulife, announced the appointment of Joy Ann Concepcion as Chief Marketing Officer, effective April 27, 2026. She will be part of the company’s executive committee.
In her new role, Joy will lead Manulife Philippines’ Marketing agenda—bringing together brand and advertising, content and social media marketing, performance marketing, propositions, digital platforms, AI and growth marketing, customer experience, digital transformation, and corporate social responsibility. She will focus on strengthening brand positioning, delivering simpler and more connected customer experiences, and driving sustainable growth aligned to the company’s business priorities.
“Joy is a proven builder and strategic leader who brings together creativity, customer obsession, and disciplined execution,” said Rahul Hora, President and Chief Executive Officer, Manulife Philippines. “Her deep experience across brand, digital, and marketing transformation will be critical as we sharpen our focus on customer outcomes and accelerate our ambition to be the #1 choice for Filipino customers.”
Joy has held multiple leadership roles across Manulife Philippines’ marketing organization since joining the company in 2017. She has helped strengthen the brand, deliver commercial impact, and develop high-performing teams with a strong growth mindset.
“I’m honored to take on this role and to build on the strong momentum the team has created over the past years,” said Joy Ann Concepcion, Chief Marketing Officer, Manulife Philippines. “Working closely with our partners across the business, my focus is to sharpen how we deliver for our customers—strengthening the power of our brand, simplifying customer experiences, and turning our marketing priorities into real impact and meaningful growth—so we can better serve Filipinos with the protection, health, and wealth solutions they need.”
