ALSONS Development and Investment Corporation (Alsons Dev) has appointed Jolla A. Soriaga as vice president and general manager, effective Nov. 1, 2025. She succeeds Eric D. de la Costa, who has retired after 26 years of dedicated service. The leadership transition underscores Alsons Dev’s continued commitment to operational excellence and organizational strength.
Soriaga brings with her over 25 years of experience within Alsons Dev. She has taken on progressive leadership roles in business development, contributing to the successful delivery of flagship residential and mixed-use projects such as Las Terrazas, Northcrest, Fernwood, Wood Lane, Eden Ridge, and Northtown. Before her appointment, she served as Assistant Vice President for Business Development and Operations. In her new capacity, Soriaga will oversee the company’s day-to-day management, strategic initiatives, and governance.
Her appointment comes as Eric D. de la Costa concludes a remarkable tenure with the company. He began his career with Alsons Dev in 1995 and rose from consultant to vice president and general manager. Under his leadership, the company broadened its footprint and product mix with the launch of Northtown, Alsons Dev’s first township project; Nurtura, Alsons Dev’s mid-cost housing brand; and Avia Estate, a major township development in Sarangani. His guidance and people-centered approach have shaped the organization and its culture over the years.
As the company ushers in this new chapter, Alsons Dev expresses its gratitude to de la Costa for his invaluable contributions and extends its full confidence to Soriaga as she takes on her new role, continuing the company’s mission of building vibrant, sustainable communities.
