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Megaworld to Develop 97-ha ‘the Sugartown’ in Talisay City, Negros Occidental as its 37th Township

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Manila, Philippines – Property giant Megaworld is developing the 97-hectare ‘The Sugartown’ along the Bacolod-Silay Airport Road in Talisay City, Negros Occidental. This will be the company’s 37th township development and its third in the Province of Negros Occidental, following the launch of the 53-hectare Northill Gateway at the boundary of Bacolod City and Talisay City, and the 34-hectare The Upper East in the eastern part of Bacolod City.

The Sugartown will host premium residential developments by both Megaworld and its wholly Suntrust Propertiesowned subsidiary Suntrust Properties, Inc., commercial and retail developments, and will be highlighted by its own town center, commercial district, and unique tourism facilities.

This township, the first of its kind in Talisay City, is designed as a comprehensive mixed-use development, drawing inspiration from a long line of successful integrated estates and communities that Megaworld has pioneered and developed through decades.

The company is allocating P8-billion to develop the township in the next 7-10 years.

“Our vision for this new township in Negros Occidental is to provide new opportunities to help boost tourism in the province. With its close proximity to the Bacolod-Silay Airport, this will be an exciting destination for visitors and tourists, and a vibrant enclave for residential living,” says Lourdes Gutierrez-Alfonso, president and CEO, Megaworld.

“With the Negros Island Region already in place, the future of this province is bright and we have seen the rise of mixed-use developments not just in the capital but also in other towns and cities. Through this new township, our seventh in the Visayas, we are excited how we can further contribute to regional progress especially in tourism,” says Kevin Tan, president and CEO, Alliance Global Group, Inc., the parent company of Megaworld. The Sugartown is located less than five minutes away from the Bacolod-Silay Airport, also less than five minutes away from the Talisay City Hall, and around 15 minutes away from the Bacolod City Government Center. Its location is also just a few minutes away from the two Megaworld townships: five minutes away from Northill Gateway and 12 minutes away from The Upper East.

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Business

Alsons Dev announces leadership succession with Jolla Soriaga as VP and GM

by Contributor
written by Contributor

ALSONS Development and Investment Corporation (Alsons Dev) has appointed Jolla A. Soriaga as vice president and general manager, effective Nov. 1, 2025. She succeeds Eric D. de la Costa, who has retired after 26 years of dedicated service. The leadership transition underscores Alsons Dev’s continued commitment to operational excellence and organizational strength.

Soriaga brings with her over 25 years of experience within Alsons Dev. She has taken on progressive leadership roles in business development, contributing to the successful delivery of flagship residential and mixed-use projects such as Las Terrazas, Northcrest, Fernwood, Wood Lane, Eden Ridge, and Northtown. Before her appointment, she served as Assistant Vice President for Business Development and Operations. In her new capacity, Soriaga will oversee the company’s day-to-day management, strategic initiatives, and governance.

Her appointment comes as Eric D. de la Costa concludes a remarkable tenure with the company. He began his career with Alsons Dev in 1995 and rose from consultant to vice president and general manager. Under his leadership, the company broadened its footprint and product mix with the launch of Northtown, Alsons Dev’s first township project; Nurtura, Alsons Dev’s mid-cost housing brand; and Avia Estate, a major township development in Sarangani. His guidance and people-centered approach have shaped the organization and its culture over the years.

As the company ushers in this new chapter, Alsons Dev expresses its gratitude to de la Costa for his invaluable contributions and extends its full confidence to Soriaga as she takes on her new role, continuing the company’s mission of building vibrant, sustainable communities.

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Business

Alsons Dev marks milestone in Avia Estate with opening of the Abba’s Orchard School

by Contributor
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ALSONS Development and Investment Corporation (Alsons Dev) marked a key milestone in the development of its flagship township, Avia Estate in Alabel, Sarangani, with the opening of The Abba’s Orchard School last August 11, 2025. Bringing authentic Montessori education to SOCCSKSARGEN, The Abba’s Orchard strengthens Avia Estate’s vision of becoming a well-rounded and future-ready community.

Nurturing young minds with true Montessori

The Abba’s Orchard is a high-fidelity Montessori school system offering programs from infancy through adolescence. Known for its authentic Montessori approach, the school offers the Erdkinder program (German for “children of the earth”), a unique adolescent curriculum that integrates classroom learning with hands-on experience through an on-site farm environment. Adolescents experience “production and exchange” in a micro-economy that addresses their evolving sense of self-worth (or dignity) in their maturing journey to adulthood.

With its opening at Avia Estate, The Abba’s Orchard becomes the first true Montessori school in the SOCCSKSARGEN region. The new campus will initially offer programs for preschool up to Grade 3, with plans to expand in the future to Upper Elementary and High School levels.

Executives from Alsons Dev and The Abba’s Orchard join parents and young learners in celebrating the school’s opening at Avia Estate, marking a new chapter for quality Montessori education in SOCCSKSARGEN.

“We’re proud to bring our unique approach to families in Alabel and the wider region. We envision this campus as more than just a school; it is a space where children grow through meaningful and authentic experiences. We’re excited to begin this journey in Avia Estate, helping shape a new generation of independent, purpose-driven learners,” said Chris Barrameda, President and founding director of The Abba’s Orchard. He added, “Through our partnership with Alsons Dev, we can further our mission of making quality Montessori education more accessible across SOCCSKSARGEN.”

A month before the school’s opening, a ceremonial tree planting took place, symbolizing The Abba’s Orchard School’s and Alsons Dev’s shared commitment to creating a nurturing and sustainable environment for the region’s young learners and their families. 

[L–R] Alsons Dev Vice President and General Manager Eric de la Costa, Assistant Vice President for Business Development and Operations Jolla Soriaga, and The Abba’s Orchard President and Founding Director Chris Barrameda and Chief Growth and Marketing Officer Abram Barrameda during the ceremonial tree planting held on June 24, 2025, at the Avia Estate campus. The activity served as a symbolic gesture of both organizations’ shared commitment to nurturing thriving communities.

A partnership rooted in community building

The school’s presence in Avia Estate was made possible through a two-hectare land donation by Alsons Dev, solidifying a shared vision of enabling families to experience authentic Montessori learning in the region.

“At Alsons Dev, we believe quality educational institutions are essential pillars of master-planned communities,” said Miguel Rene A. Dominguez, president and CEO of Alsons Dev. “The Abba’s Orchard reflects Alsons Dev’s efforts of making education an integral part of daily life for families in the township.”

This collaboration reflects Alsons Dev’s ongoing efforts to integrate key institutions and lifestyle drivers into its communities, strengthening its developments not just as residential enclaves but as hubs of growth and opportunity.

Advancing Avia Estate’s growth

Avia Estate continues to make steady progress in its transformation into a future-ready township. One of the community’s key facilities, the Alabel Public Safety & Security Complex, was formally turned over last January 2025, reinforcing Alsons Dev’s commitment to ensuring safety and well-being within the estate. The Avia Estate football field is also opening this September 2025, further enriching the township’s recreational amenities.

As part of ongoing efforts to support growth and enhance estate-wide connectivity, construction of the estate’s main spine road is in progress. Land development for commercial areas is also set to begin this year, strengthening Avia Estate’s position as a growing economic hub in the region.

Avia Estate is a 121-hectare master-planned township in Alabel, Sarangani, envisioned to be SOCCSKSARGEN’s premier address. It will feature residential communities, commercial hubs, educational institutions, and generous open spaces designed to support a vibrant, integrated lifestyle for the region’s growing population.

By the end of the year, the first batch of house units in Narra Park Residences Avia will be completed, with turnovers scheduled to begin in Q1 2026. Key community features, such as gates and guardhouses, parks, and shared amenities, will also be completed, ensuring a livable and welcoming environment from day one.

Shaping the future in Alabel

With quality education now embedded within the estate and essential features nearing completion, Avia Estate is steadily taking shape as a dynamic, master-planned development where families can thrive. These milestones underscore Alsons Dev’s broader vision of creating inclusive, purpose-driven communities that uplift lives across Mindanao.

To explore Avia Estate’s evolving landscape and learn more about its master-planned features, visit www.aviaestate.ph.

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