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Atome Philippines partners with Bayad, allowing  customers to pay essential bills within app

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MANILA, 21 April 2026 – Atome Philippines has announced a strategic partnership with Bayad, the Philippines’ largest bill payment aggregator, that will allow Filipino users to seamlessly pay bills — including water, electricity, internet, and government contributions – and other essential payments directly within the Atome Philippines app.

Through this partnership, Atome customers gain access to Bayad’s extensive network of billers and service providers, streamlining bill payment management and budgeting within a single platform. The integration addresses customers’ real pain point of managing multiple bill payment platforms and consolidating them for better budgeting and financial health, while also earning Atome rewards points on every utility bill payment.

“Bayad is committed to democratizing bill payment access across the Philippines,” said Lawrence Ferrer, president and CEO of Bayad. “Our partnership with Atome represents a significant opportunity to reach millions of Filipinos and make bill payment faster, safer, and more rewarding. This deep collaboration exemplifies how fintech innovation can really drive financial inclusion at scale.”

“This partnership is a natural evolution of Atome’s mission to make financial services more accessible and convenient for everyday Filipinos,” said Christian Quiros, president and general manager of Atome Philippines. 

“Bill payments represent a significant portion of household budgets, and now our users can make essential payments alongside their other daily needs, such as groceries, food, pharmacy, and telco bills, without having to switch apps. This partnership with Bayad makes financial inclusion and budgeting real for millions of unbanked and underbanked Filipinos.”

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Filipino Women Prioritize Healthier Years and Financial Independence, Manulife Study Finds

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  • #FYP: Future‑proofing Young Pinoys study also shows women report significantly higher stress and wider work-life imbalance gap than men
  • Manulife’s health and protection solutions aim to help Filipino women safeguard their health and longevity, income, and long‑term financial goals

MANILA, Philippines — Data from Manulife’s #FYP: Future-proofing Young Pinoys study shows that 60% of young Filipino women prioritize their healthspan—the years spent in good health—compared to 46% of male respondents. Women also place greater importance on financial independence than men (60% vs. 44%), underscoring that Filipinas want a future on their own terms.

Yet the path toward that future is not without its pressures. The same study finds that 73% of female respondents report high stress levels, compared to 55% of their male counterparts. The work-life balance gap offers a telling glimpse of why stress levels are notably wider among women (22%) compared to men (15%), reflecting the competing demands many Filipinas navigate across their professional, personal, and caregiving roles.

For many women, this pressure shows up as sustained stress that affects everyday well-being. One in five experiences shortfalls in sleep, while 15% struggle to maintain a balanced diet, foundational habits that directly influence health, energy, and resilience.

It is worth noting that awareness isn’t the issue. Most survey respondents report strong knowledge of health and wellness—yet 76% of millennial women say stress prevents them from pursuing their desired level of well-being, highlighting a persistent gap between knowledge and action.

“The data is clear: many women are feeling the physical and mental strain of trying to manage everything at once. With careers, caregiving, and financial pressures converging, Manulife is focused on giving Filipino women practical options to protect their health today while building financial confidence for tomorrow,” said Grace Mallabo, Chief Health and Products Officer, Manulife Philippines.

Turning insights into action: Solutions that help Filipinas protect their health today and build financial confidence for tomorrow

Through its suite of health and protection solutions, including the Manulife HealthFlex critical illness plan, which offers coverage for over 100 critical illnesses from early diagnosis to recovery, and provides additional benefits for gender-specific cancers, including breast, cervical, ovarian, and uterine cancer for women, among many others. Manulife Medical Secure, meanwhile, provides up to PHP5 million in medical coverage with cashless access to over 1,700 hospitals and clinics nationwide; and Manulife GoalReady, which supports long-term financial goals with protection and investment features, Manulife helps women safeguard their financial independence, no matter what stage or season of life they’re in.

As part of its global commitment to championing longevity, Manulife runs programs such as ManulifeMOVE, a holistic health platform designed to encourage healthier habits through everyday movement and proactive lifestyle choices Manulife Philippines and Manulife China Bank Life also recently entered into a partnership with ACHealth that aims to educate Filipinos on cancer prevention and help improve access to comprehensive cancer care.

“Closing the work-life balance gap starts with tools that enable women to protect what matters most: health, income, and time,” Mallabo added. “With the right coverage and guidance, women can move through every stage of life with confidence, whether they’re building careers, caring for family, or planning for the future. That’s how we champion longevity—not just living longer, but living better—by making financial wellness practical, personal, and empowering for every Filipina.”

As Women’s Month calls attention to the resilience and contributions of Filipino women, Manulife Philippines encourages women to prioritize their own health and financial security now and for the long term. This initiative builds on Manulife’s refreshed strategy, advancing its strategic priority of empowering customers’ health, wealth, and longevity and aligns to the recently launched Manulife Longevity Institute, a global platform to drive action that helps people live longer, healthier, and more financially secure lives by 2030.

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Manulife Philippines Marks 119 Years of Helping Filipinos Secure Better Futures

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Manulife Philippines President & CEO Rahul Hora and Chief Marketing Officer Sonali Verma reflect on the company’s legacy as it enters its 119th year and its continued commitment to help make decisions easier and lives better for its customers.

  • Manulife ranked highest in customer recommendation among Philippine life insurers for second consecutive year.
  • The insurer is expanding access and broadening impact through new solutions and partnerships across health, wealth, and protection.
  • Manulife is putting longevity into action through research and thought leadership, innovation and advocacy, and community partnerships—helping make decisions easier and lives better for more Filipino families.

MANILA, Philippines — As one of the country’s longest-serving global financial services companies, Manulife Philippines marks its 119th anniversary with a renewed focus on customer-led protection, health, and wealth solutions that help Filipinos plan with confidence and financial peace of mind. In a survey conducted by global research firm IPSOS, Manulife was named the Philippines’ best-performing life insurer based on customer recommendation, reinforcing its position as a trusted partner for financial advice and protection.

“To be the most recommended means Filipinos trust us, and trust is something you earn by listening and delivering on your word,” said Rahul Hora, President and Chief Executive Officer, Manulife Philippines. “For 119 years, we’ve listened to what matters most to Filipinos—from protecting their families to securing their health and building their financial future, and we’ve shaped our solutions around those priorities while supporting them through life’s major moments.”

For 119 years, Manulife Philippines has shaped its solutions around what matters most to Filipinos; from protecting families to securing health and building financial futures. President & CEO Rahul Hora shares how that same commitment drives the company forward today.

“Our customers’ trust inspires us at Manulife to remain true to our purpose: Decisions made easier. Lives made better. By expanding access to innovative and comprehensive protection, health and wealth solutions, we enable Filipinos to plan with confidence and live better, for longer,” Hora added.

Broadening access to holistic financial and health solutions

Rising healthcare costs remained a top financial concern among Filipinos in 2025 and many continue to feel a gap between the future they hope for and the one they expect, according to the 2025 Manulife Asia Care Survey. Additionally, the #FYP: Future-proofing Young Pinoys study, found that while young Filipinos are optimistic about aging, they still feel underprepared for long-term financial planning, with savings falling short of what they expect to need for retirement. The surveys also reveal that many Filipinos recognize the importance of preventive health, few have taken concrete steps toward it.

To help more Filipinos act on their financial and wellness goals, Manulife Philippines expanded its offerings across wealth, investment, and healthcare through new products and partnerships.

  • Health and protection access: Manulife Medical Secure offers up to PHP 5 million annual coverage and cashless access to over 1,700 hospitals and clinics nationwide, complementing HMO coverage. Manulife HealthFlex covers more than 100 critical illnesses with premium waiver and guaranteed benefits. Through Manulife’s partnership with AC Health, delivered on the flagship holistic health program ManulifeMOVE, Manulife health customers can access early-detection services, discounted cancer-screening packages, and dedicated support from Healthway Cancer Care Hospital.
  • Long-term savings and wealth building: Manulife GoalReady offers investment-linked coverage to age 99, local and global funds, and early loyalty bonuses, with  premiums starting at PHP 2,000 monthly. Through its partnership with GCash, Manulife Investments Philippines, the asset management business of Manulife Philippines, offers several Unit Investment Trust Funds (UITFs), including funds that invest in global and Asia-Pacific Real Estate Investment Trusts (REITs).

Accelerating reach through bancassurance and strategic agency expansion

Manulife Philippines, Manulife China Bank Life Assurance Corporation, and Manulife Investment Management and Trust Corporation continued to expand their collective reach—strengthening a shared network that enables more Filipinos to access their life and health protection and wealth-building solutions.

  • In 2025, Manulife Philippines and China Banking Corporation (Chinabank) renewed their long-standing bancassurance partnership under Manulife China Bank Life Assurance Corp. (MCBL) for another 15 years. Since its founding in 2007, MCBL has offered customers comprehensive health and life insurance plans covering common critical illnesses in the Philippines, long-term savings, retirement planning, and a diverse range of fund options tailored to individual financial goals.
  • Manulife Philippines also recently expanded its physical presence with a new agency office in Makati City. In addition, the company will open six new and relocated branches across key locations nationwide—starting in March with Bacolod and San Fernando, Pampanga—to accommodate its growing agency force of more than 10,000 financial advisors and agency leaders and strengthen its ability to serve more Filipinos.
Manulife Philippines Chief Marketing Officer Sonali Verma talks about building financial confidence in the next generation, protecting the environment they will inherit, and forging partnerships that contribute to nation-building, because being a trusted lifelong partner means going beyond the policy.

Turning insights into programs enabling longevity and driving real-world impact

As Filipinos redefine what it means to live longer and better, Manulife champions a view of longevity that encompasses financial security, healthier lives, stronger communities, and a better world for future generations. This belief powers the Manulife Longevity Institute, a global platform backed by a CA$350 million investment that advances research and thought leadership, innovation and advocacy, and community partnerships to help people live longer, healthier, and more financially secure lives.

Key initiatives include Manulife Peso Smart, which has equipped over 4,000 young Filipinos across 18 schools with saving, budgeting, and investing skills, supporting financial resilience. Manulife Impact Forests, in partnership with the Haribon Foundation, has planted over 31,000 native trees across terrestrial and coastal sites nationwide, contributing to a healthier planet. Earlier this year, Manulife Philippines formalized a tripartite agreement with Haribon Foundation and the Corazon Sanchez Atayde Memorial Foundation (CSAMF) to scale these initiatives and expand their collective reach.

“At Manulife, we believe our responsibility and impact as an insurer go beyond the policies we write,” said Sonali Verma, Chief Marketing Officer, Manulife Philippines. “Our commitment through the Longevity Institute is to drive action on helping people live longer, healthier and more financially secure lives. Aligned to our Impact Agenda, we’re building financial confidence in the next generation, protecting the environment they will inherit, and forging partnerships that enable us to scale our reach, deepen our impact, and proudly contribute to nation-building. When communities are healthier and more financially secure, families thrive and build a more resilient future. That’s what it means to be a trusted lifelong partner to Filipino families.”

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A fresh start for PBCOM Baguio Branch: New location, better service

by Contributor
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PBCOM celebrated the blessing and inauguration of its relocated Baguio branch on January 30, 2026. The branch was originally opened on Jan. 20, 2014, at Baguio Holiday Villas, Legarda Road, and has since served as a trusted banking partner for the Baguio community. 

To better accommodate clients and provide a more accessible and comfortable banking experience, the branch was relocated on Dec. 29, 2025, to Cedar Peak, Gen. Luna corner Mabini Streets, featuring enhanced facilities, improved service areas, and a modern facility and ambiance for both clients and staff.

The ceremony was graced by PBCOM president and CEO Patricia May Siy, along with distinguished guests: His Excellency Hermie Philipson Chua, Consul for the Republic of Cyprus; Sister Mary Elsa Cristina Sevilla, Sister of Good Shepherd; and May Grace Dalisay, owner of BD Scientia Medical Supplies, who participated in the ceremonial ribbon-cutting. After officially opening the doors, the branch blessing was officiated by Reverend Father Marion Joseph Nebres.

(From L-R) His Excellency Hermie Philipson Chua, Consul for the Republic of Cyprus; Sister Mary Elsa Cristina Sevilla, Sister of Good Shepherd; and Ms. May Grace Dalisay, owner of BD Scientia Medical Supplies; PBCOM Baguio business manager Grace Gaerlan, PBCOM North Luzon region head Misael Velasquez, and PBCOM president & CEO Patricia May Siy

The event was also attended by BBG sales head for Metro Luzon Sherwin Ng, region head Misael Velasquez, regional service manager Maricar Gamis. Leading the PBCOM Baguio team is business manager Marie Grace Gaerlan. The celebration was made even more special with the support of clients old and new, who joined in commemorating this milestone.

The inauguration marked not only a new chapter for the PBCOM Baguio Branch but also reaffirmed the Bank’s commitment to delivering exceptional banking services, fostering stronger client relationships, and providing a welcoming and innovative environment for the community it serves, truly reflecting PBCOM’s ‘Together We Grow’ spirit.

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BPI’s LSB strengthens financial support for over 67,000 teachers nationwide

by Contributor
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Teachers play a vital role not only in shaping young minds but also in building stronger, more resilient communities. Recognizing their invaluable contributions, the Bank of the Philippine Islands (BPI), through its subsidiary Legazpi Savings Bank (LSB), continues to champion educators by providing financial solutions and celebrating their role as mentors and nation-builders.

“Teacher, ikaw naman ngayon.” This simple yet powerful message captures the essence of LSB’s tribute to Filipino educators. Over the years, LSB has empowered more than 67,000 teachers nationwide, highlighting its long-standing contribution to the teaching community. From January to November 2025, the bank recorded an 82% year-on-year growth in its loan portfolio due largely to stronger sales execution supported by improved training and manpower management.

LSB representatives interact with teachers during the Palarong Pambansa 2025, highlighting the bank’s continued support for educators through financial services.

Further demonstrating its long-term commitment to promoting financial inclusion, LSB has opened 12 Branch Lite Units (BLUs) nationwide, bringing reliable and affordable financial services closer to teachers where they live and work. This expansion ensures that more educators can access the support they need without disruption to their daily responsibilities.

Strengthening Partnerships for Education

LSB has deepened its collaboration with the Department of Education (DepEd) and other stakeholders to implement programs that uplift teachers and enhance learning environments. These initiatives include:

  • Palarong Pambansa in Ilocos Norte
  • Brigada Eskwela in Bacacay, Albay
  • National Teachers’ Month (NTM) Kick-Off in Koronadal City, South Cotabato
  • NTM Mid-Month Celebration in Dumaguete City

Through these partnerships, LSB reinforces its dedication to improving the lives of educators and fostering a culture of appreciation for their service.

Over 12,000 teachers and education leaders came together in Pasay to celebrate National Teachers’ Day.

Celebrating Teachers Nationwide

LSB proudly supported the NTM culminating activity last October 6, where over 12,000 teachers and education leadersgathered to celebrate National Teachers’ Day.

“Teachers are at the heart of nation-building. Through our partnership with DepEd and the support of BPI and LSB, we are proud to give back to those who have dedicated their lives to shaping future generations,” said Jerome Minglana, LSB President. “All these reflect our vision of helping build a better Philippines—one family, one school, one community at a time.”

 Empowering Educators Through Financial Solutions

At the core of LSB’s offerings is the Teacher’s Loan, its flagship product designed to provide educators with quick, convenient, and worry-free access to funds. This solution allows teachers to:

  • Apply, submit requirements, and sign loan documents online
  • Avoid leaving their classrooms or disrupting their day
  • Borrow up to Php 2 million with just one payslip required
  • Enjoy fast approval and release

With support from BPI and availability across more than 1,200 BPI and BanKo branches, the Teacher’s Loan ensures that educators can focus on what matters most—their students and their personal well-being.

A Year-Round Commitment

Through meaningful partnerships, relevant financial products, and a steadfast commitment to financial inclusion, LSB continues to honor the nation’s teachers—not just during NTM, but all year round.

For more information about LSB, visit https://www.legazpibank.com.ph.

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GoTyme Bank celebrates its third anniversary, 7.8 million customers strong

by Contributor
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GoTyme Bank, the fastest-growing bank in the Philippines, marks its third anniversary by celebrating its rapid success and deep commitment to inclusive, human-centric financial services. Since its launch, GoTyme Bank has redefined the retail banking landscape, attracting over 7.8 million customers who trust the bank to handle their everyday financial needs. The milestone is themed “Beautiful and Beyond,” spotlighting three core pillars that have made GoTyme Bank a success: people, shared experiences, and a clear vision and plan for the future. 

Beyond banking, GoTyme Bank celebrates people

GoTyme Bank’s growth is anchored in strong community and partnership building. The bank attributes its success to its network of retail allies, including Robinsons Retail and SM Retail, along with key merchant partners like Foodpanda, PayMongo, and TikTok Shop, which have expanded the bank’s reach and utility.

In terms of community building, a core focus has been supporting Filipino talent through the Team GoTyme Bank campaign, which highlights the support systems behind game-changers across various sports. This celebrated roster includes motorsport phenom Bianca Bustamante, professional golfers Sean Ramos and Sara Eggesvik, football star Sandro Reyes, and triathlete Kira Ellis. Furthermore, the bank actively fuels grassroots development through partnerships with the Arayat Athletics Academy and its strong affiliation with the Philippine Football Federation (PFF) as its official bank partner. 

Banking big on inclusivity and shared experiences

GoTyme Bank has prioritized accessibility and convenience, making financial services fit seamlessly into daily life. The bank’s commitment to inclusion is visible through its expansive physical footprint, which includes nearly 600 self-service kiosks and ATMs, supported by over 1,000 banking ambassadors nationwide. Customers benefit from deposit and withdrawal services at over 1,450 retail partner locations, including Robinsons Supermarket, Robinsons Easymart, The Marketplace, Shopwise, No Brand, Handyman, and Southstar Drug. Banking is also made easier with 20x free InstaPay transfers to other banks every month, all backed by 24/7 human support through the award-winning GoHuman Experience.

This year’s celebration extends to the community through cultural activations. This month, the bank surprised commuters with the “Freedom Bus Activation,” offering free rides and self-care kits on the Robinsons Antipolo to One Ayala route, featuring a surprise appearance by JG Summit Holdings President & CEO, Lance Y. Gokongwei and actress Carla Abellana. 

For football fans, GoTyme Bank is elevating national pride by backing elite experiences, including the GoTyme Bank Match Up international friendly between the Philippine Women’s National Team (Filipinas) and Uzbekistan last Oct 29 at the Rizal Memorial Stadium. 

Culture and fashion enthusiasts can also enjoy the limited-edition, co-branded PFF x GoTyme Bank streetwear jerseys designed by Syndrome, while foodies can grab “The Bleu Job,” a limited-edition bleu cheese pizza collaboration with Jabroni’s NYC Pizza.

Gearing up for what’s next beyond banking

GoTyme Bank is not slowing down. Its mission remains focused on becoming the most loved and biggest retail bank in the Philippines. The bank is teasing an exciting pipeline of new features and financial tools designed to offer customers more financial flexibility, smarter money moves, and new ways to grow their wealth.

“Three years ago, we set out to make banking inclusive, secure, and truly made for people. We wanted to create a bank that fits into everyday life—one our customers could rely on,” said Nate Clarke, CEO of GoTyme Bank. “Today, over 7.8 million Filipinos have trusted GoTyme Bank, making us the fastest-growing bank in the country. As we celebrate this milestone, I’m grateful to our team, our partners, and every customer who believes in our promise of Banking Made Beautiful: simple, thoughtful, and empowering at every step. Our next chapter is about staying close to our customers and showing up with heart and innovation where it matters most.”

This year, GoTyme Bank is introducing feature enhancements that make banking simpler and more rewarding, including an expanded MoreTyme Pay-in-12 installment option with fee cashback and 20 free InstaPay transfers every month.

GoTyme Bank remains committed to banking beautifully with heart, innovation, and purpose as it begins its next phase of growth.

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Manulife Philippines Wins Most Creative Marketing Campaign at InsuranceAsia News Awards for Excellence

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MANILA – Manulife Philippines, the local arm of leading international financial services provider Manulife, won the Most Creative Marketing Campaign in the Philippines at the InsuranceAsia News Country Awards for Excellence 2025.

Manulife Philippines received the award for its Manulife Stories campaign, which showcased inspiring real-life stories from customers whose lives were positively impacted by the insurer’s comprehensive suite of products and solutions.  These stories reflected how Manulife effectively addressed evolving health and financial needs through meaningful support and tailored coverage.

The featured stories are:

  • Marielle, who was able to finish her medical school because of the insurance benefit received when her mother passed away;
  • Yvonne, who used her husband’s death benefit to send her child to nursing school;
  • KL, a mother who used her policy’s living benefits to be able to afford an IVF procedure;
  • Peach, an HIV+ transgender woman, who was able to save up for her family’s needs through her insurance; and
  • Mark, a father of a child with special needs, who was able to obtain health coverage for his son.
Manulife Philippines recently bagged the Most Creative Marketing Campaign in the Philippines at the InsuranceAsia News Country Awards for Excellence 2025. Shown in the photo are Manulife Philippines Chief Marketing Officer Sonali Verma and members of Manulife marketing team.
Members of Manulife Philippines’ marketing team snapped a photo with actress, TV host, mother, and Manulife brand ambassador Anne Curtis.

“Our mission to make decisions easier and lives better for our customers in the Philippines comes to life through the Manulife Stories campaign,” said Sonali Verma, Chief Marketing Officer, Manulife Philippines. “The experiences shared by our customers remind us that our interactions go beyond business transactions. We take pride in representing our commitment to being Filipino customers’ trusted partner towards a better, more financially secure future.”

Insurance Asia News is a leading regional publication, which offers commentary, features, and in-depth interviews for Asia’s insurance market. Now in its third year, the 2025 Philippines Awards for Excellence recognizes and rewards the accomplishments of market-leading companies and outstanding individuals, commending their pioneering efforts, innovation, and service to the insurance community.

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UnionBank unveils a new branch at the Aboitiz Corporate Center in Cebu

by Contributor
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UNIONBANK recently inaugurated a new branch at the Aboitiz Corporate Center in Cebu City, enhancing access to financial services in one of the city’s key business districts. 

The recently opened branch continues to showcase modern, customer-centric banking that promotes paperless transactions, intuitive self-service tablets, and 24/7 ATM machines —delivering a seamless experience for individuals and businesses alike. 

“This new branch is more than just a physical space. It is a reflection of our belief in Cebu’s continued growth and our dedication to being part of that journey. Whether you’re a long-time client or someone who is just beginning your financial relationship with us, we are here to serve you with excellence, innovation, and care,” said UnionBank president and CEO Ana Aboitiz Delgado during the branch’s ribbon-cutting ceremonies.

“Cebu has always been a city full of promise—rich in culture, commerce, and strong community spirit. It’s where my family put down roots more than a century ago, and where our businesses first began to grow,” Delgado shared. 

She compared UnionBank’s partnership with Cebu to an acacia tree the Aboitiz family once planted—one that grew steadily, weathered storms, and remained strong over time. “As we grow our presence here, we’re not just opening a new branch—we’re strengthening our bond with the people and businesses that keep Cebu thriving.”

Cebu City Mayor Nestor Archival, who attended the blessing of UnionBank’s 20th branch in the region, commended the Bank’s commitment to service and innovation. He noted the professionalism and personalized approach of its team, reflecting the kind of customer experience that supports growth and trust in the community.

Also present at the inauguration were Cebu City Second District Rep. Eduardo “Edu” Rama Jr.; UnionBank relationship banking head Conception Pearlie Lontoc; UnionBank chief cross-sell and chief external relations officer Anton Corro; and UnionBank chief marketing and experience officer Albert Cuadrante. 

“This recent branch opening is a clear sign of confidence in Cebu as one of the fastest growing regions in the country, and we are committed to being part of what supports and enables its exponential momentum,” said UnionBank Cebu sales director for relationship banking center Pico Sarmiento.

UnionBank’s latest branch opening underscores its drive to empower Filipinos through innovative banking even in its physical spaces and its ongoing support for thriving communities.

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Manulife Philippines Wins at Insurance Asia Awards 2025 for Mobile App of the Year and Marketing Initiative of the Year

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MANILA – Manulife Philippines, the local arm of leading international financial services provider Manulife, received two awards at the Insurance Asia Awards 2025 held on July 8, 2025, in Singapore. The insurer was honored with Mobile App of the Year for the Manulife app and Marketing Initiative of the Year for the Manulife Stories brand campaign. These recognitions underscore Manulife’s commitment to making decisions easier and lives better for its customers through digital innovation and authentic engagement.

 Setting New Standards in Digital Experience: Manulife App Wins Mobile App of the Year

The Manulife App, Manulife’s self-service insurance mobile app, empowers customers to manage and access their policies anytime, anywhere. Developed in response to Filipinos’ growing preference for digital financial solutions, the app features biometric login via Touch or Face ID, push notifications for policy updates and promotions, online premium payments via major credit and debit cards, digital access to policy documents and statements, real-time fund valuation for Variable Unit-Linked policies, and seamless contact information updates.

Since launching in 2023, the Manulife App has achieved nearly 70% adoption among customers, with consistently high user ratings of 4.7 stars on both iOS and Android platforms. The app has also contributed to operational efficiency, with straight-through processing rates rising by 32% from 2023 to 2024, helping eliminate manual interventions and delays.

“At Manulife, the customer is at the heart of everything we do,” said Sonali Verma, Chief Marketing Officer, Manulife Philippines. “The Manulife App is an example of our drive to simplify insurance for Filipinos, helping them manage their policies with ease. This year, we are introducing Fund Switch and Universal submission, allowing our customers to submit requests for their transactions digitally. Our continued focus on improving our customers’ digital experiences is core to our transformation journey towards becoming the most digital and customer-centric global leader in our industry.”

 Authentic Connections: Manulife Stories Named Marketing Initiative of the Year

The “Manulife Stories” brand campaign was awarded the Marketing Initiative of the Year for its innovative approach to storytelling and customer engagement. Launched in 2024 in the Philippines to introduce Manulife’s global brand strategy, “Where will better take you,” the campaign invited customers to share personal stories of how Manulife supported them through life’s milestones.

The campaign featured inspiring customer stories, including Marielle, who was able to finish her medical school from the benefit received when her mom passed away; Yvonne, who used her husband’s death benefit to send her child to nursing school; KL, a mother who used her policy’s living benefits to be able to afford an IVF procedure; Peach, an HIV+ transgender woman, who was able to secure her future; and Mark, a father of child with special needs, who was able to get health coverage for his son.

By employing a mobile- and video-first strategy and encouraging employees, advisors, and customers to share these stories across social media, the campaign achieved record-number engagement on Manulife’s digital platforms, including more than a 100 million impressions and a 20-point ad recall lift breaking industry and regional benchmarks.

“The Manulife Stories campaign reflects our promise to be Filipino customers’ trusted financial partner across generations,” said Verma. “By sharing real stories, we inspire trust and show how Manulife makes a difference in people’s lives—helping them live better every day.”

The Insurance Asia Awards recognize excellence and innovation across the Asian insurance industry, celebrating companies that demonstrate outstanding achievement in digital transformation and customer engagement.

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