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Cebu Pacific Brings Brigada Eskwela Drive to Last Mile Schools

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Cebu Pacific has mobilized its entire group network for the nationwide kickoff of Brigada Eskwela 2026, reinforcing its commitment to education and community empowerment.

Volunteers from across CEB group, including airline operations (5J), ground handling provider 1Aviation, and aircraft maintenance company Aviation Partnership (Philippines) Corporation (Aplus), joined forces to help prepare public schools for the upcoming academic year.

As part of this year’s campaign, the carrier adopted three Last Mile Schools from the Department of Education’s (DepEd) priority list: Balakilong Integrated School in Batangas, Cadulawan Elementary School in Cebu, and Cogon Elementary School in Davao del Norte. Located in geographically isolated and underserved communities, the schools were selected to help ensure critical aid and support reach students who need it most.

Beyond volunteer efforts, the airline provided classroom cleaning and painting materials; science, technology, engineering, and mathematics (STEM) educational packages; and monetary donation raised through contributions from CEB employees.

“The true measure of an airline is not only how many people it carries, but how many lives it helps move forward. Through Brigada Eskwela, our people came together to support schools in some of the country’s most underserved communities because every child deserves a safe place to learn, dream, and build a better future. At Cebu Pacific, we are proud to connect Filipinos not only through travel, but through acts of service that create lasting impact far beyond our flights,” said Felix Lopez, CEB Chief Human Resources Officer.

The initiative forms part of Juan Community, a broader Gokongwei Group program led by the Gokongwei Brothers Foundation (GBF), which supports education programs nationwide.

CEB plans to continue supporting the three adopted schools while exploring opportunities to expand the program to more Last Mile Schools across the country.

Operating in 35 domestic and 26 international destinations spanning across Asia, Australia, and the Middle East, CEB continues to connect Filipinos through air travel while helping uplift communities by investing in the next generation.

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New 2GO travel route: Manila–Cebu–Puerto Princesa–Manila

by Contributor
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Good news for travelers and businesses in the Visayas and Palawan.

2GO Travel has announced a new route for MV 2GO Masigla, connecting Manila, Cebu, and Puerto Princesa, Palawan. This direct connection from Cebu to Puerto Princesa provides a more convenient and hassle-free travel option for both passengers and cargo.

The new route also supports businesses transporting goods from Cebu to Palawan, with passengers allowed up to 50kg of baggage capacity.

MV 2GO Masigla is one of 2GO’s newest vessels, featuring comfortable accommodations, clean facilities, and an enjoyable onboard experience.

Starting this summer, travel to Puerto Princesa—one of the country’s top destinations—becomes faster and more accessible.

For bookings and more information, visit the 2GO Travel ticketing office or check out travel.2go.com.ph.

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Jollibee brings joy across Cebu during Sinulog season

by Contributor
written by Contributor

JOY-FILLED communities across Cebu as Jollibee joined the celebration of the Sinulog season, sharing moments of happiness with families, tourists, and devotees during one of the country’s most meaningful cultural and religious festivities.

“Sinulog is a deeply important celebration of faith, culture, and togetherness for Cebuanos,” said Dorothy Dee-Ching, vice president for marketing of Jollibee Philippines. “We’re thankful to be part of the Sinulog season, and we hope that through simple moments of joy, we can bring smiles to both Filipinos and visitors joining the festivities.”

The celebration began on January 12 with Jollibee’s Sinulog Media Day, where media partners were given an early look at the brand’s activities for the season. This helped build momentum and community engagement ahead of the peak festivities.

To welcome the steady flow of visitors arriving in Cebu, Jollibee staged airport activations at Mactan-Cebu International Airport from January 15 to 17. Travelers were greeted by Jollibee, received fun giveaways, and learned about special Sinulog offers, creating a warm and festive welcome in a key entry point in the province.

Throughout the Sinulog season, Jollibee stores across Cebu were transformed into vibrant spaces of celebration. Select branches featured festive arches, buntings, and air dancers, while digital teasers and influencer content extended the festive spirit online, allowing more people to join the celebration even beyond Cebu.

Adding to the excitement were exclusive Sinulog Festival Treats, including a free Go Large Coke upgrade with any Chickenjoy value meal and a free 1.5L Coke with every Chickenjoy bucket. These offers delighted customers while supporting store activity during the peak holiday period.

A group of people in clothing AI-generated content may be incorrect.
A group of people in a parade AI-generated content may be incorrect.

The celebration reached a high point during the Sinulog weekend, with flash mobs at major malls including Ayala Center Cebu, SM Seaside, and Robinsons Galleria, featuring the beloved Jollibee mascots alongside Sinulog-inspired dance performances and interactive games. The fast food chain’s General Maxilom branch, located in one of the festival’s busiest parade routes, likewise hosted fun activities with the mascots and allowed customers to win exciting prizes.  At the Sinulog Devotee City near the Basilica Minore del Santo Niño, Jollibee also shared moments of joy with nearly 1,000 pilgrims staying in the area.

A group of people in clothing on a float AI-generated content may be incorrect.

The festivities culminated with Jollibee’s participation in the Sinulog Grand Parade, where the brand’s colorful float became a crowd favorite, reflecting Jollibee’s ongoing commitment to celebrating Filipino culture and traditions.

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To the Philippines With Love: AirAsia raises Php 15M with its ASEAN Network  for Disaster Rehabilitation and Recovery Efforts in Cebu

by Contributor
written by Contributor

Cebu, Philippines — United in purpose and Asean solidarity, the World’s Best Low-Cost Airline has raised ₱15 million to support Cebu’s rebuilding efforts following the success of the “To the Philippines With Love” campaign, announced during the Concert for a Cause held on January 16, 2026, in Cebu.

The concert gathered more than 40,000 attendees, turning the Sinulog celebration into a meaningful show of solidarity. 

A key highlight of the evening was the announcement of AirAsia’s donation drive, aimed at extending much-needed support to the community it serves in Cebu, particularly those affected by the earthquake and typhoons that struck the province in the last quarter of 2025.

The fundraising initiative traces back to the reopening of AirAsia Philippines’ Cebu hub in November 2025, when the AirAsia Group committed to donating ₱15 for every seat sold from November 15, 2025, to January 14, 2026. 

AirAsia Philippines President and CEO Capt. Suresh Bangah said, “This concert is driven by the purpose of standing with Cebu as it rebuilds. Cebu is a key part of our Philippine and ASEAN network, which is why we’re constantly finding meaningful ways—through this concert and donation drive—to support the whole community where it is needed most.”

Through its philanthropic arm, AirAsia Foundation, the airline will disburse the funds to support local recovery working closely with grassroots organizations such as Bike Scouts, a social enterprise with more than a decade of on-the-ground experience in disaster response across the Philippines. AirAsia Foundation will lead the review and selection of beneficiaries, and oversee the project implementation to ensure the funds are channeled to organisations that can deliver meaningful and lasting impact at the community level.

Proceeds will support post-disaster resilience and preparedness, the rebuilding of livelihoods, and the restoration of shared community infrastructure prioritizing communities hardest hit in identified hotspots, as well as vulnerable groups and areas cut off from immediate aid during times of crisis. 

“At AirAsia, sustainability goes beyond reducing our environmental footprint. It is also about standing with communities when they need support the most. The ‘To the Philippines With Love’ campaign reflects the power of collective action to help rebuild community livelihoods. Through AirAsia Foundation and our local partners, we are committed to ensuring that these funds translate into long-term resilience, stronger livelihoods, and safer communities for Cebuanos as they recover and move forward,” said Yap Mun Ching, AirAsia Foundation’s Executive Director and AirAsia’s Chief Sustainability Officer.

For over a decade, AirAsia Foundation has stood with communities across Asean in times of crisis. Since it was established in 2012, the Foundation has led AirAsia’s post-disaster efforts, raising and distributing more than USD 4 million to help communities recover from major disasters such as Typhoon Haiyan in the Philippines, the Palu tsunami in Indonesia and the Malaysian floods. 

AirAsia Philippines’ continued support for Cebu builds on its long-standing commitment to disaster relief and nation-building. In 2013, AirAsia successfully raised ₱97 million and partnered with organisations like the Philippine Red Cross and Rags2Riches to aid communities affected by Typhoon Yolanda (Haiyan)—one of the strongest storms to ever hit the country.

BRINGING ASEAN CLOSER TO CEBU

Indicating AirAsia Group’s strong commitment to the Philippines, AirAsia will open new direct flights straight from Cebu – soon connecting travelers straight to Thailand, Vietnam, and new destinations in Malaysia. 

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OneAboitiz Brings Hope to Liloan this Christmas

by Contributor
written by Contributor

Liloan, Cebu — This Christmas season, the Aboitiz Foundation, through OneAboitiz, is bringing renewed hope to families in the Municipality of Liloan, Cebu, one of the communities affected by Typhoon Tino, by providing home recovery assistance to 285 families whose houses were totally damaged by the disaster.

Aboitiz Foundation provides home recovery assistance to 285 families in Liloan, Cebu, whose homes were totally damaged by Typhoon Tino, helping them begin rebuilding this Christmas season.

Each family received ₱30,000 in assistance to help them begin rebuilding their homes, bringing the total support for Liloan to ₱8.5 million.

Anton Perdices, Chief Operating Officer of AboitizPower Distribution Utilities, shared that the Christmas season is a time for unity and compassion, especially for communities recovering from hardship.

“The flash floods brought by Typhoon Tino caused fear, loss, and uncertainty for many families. Dili lalim ang inyong naagian. Through this support, we want every family to know that you are not alone,” Perdices said.

The Home Recovery Assistance Program provides practical support to help families rebuild safer homes. The assistance includes cement and construction materials vouchers, as well as cash support for labor.

This effort in Liloan follows the turnover of home recovery assistance last November to 225 families in San Remigio, Cebu, whose homes were damaged by the 6.9-magnitude earthquake that struck the province in September.

Perdices emphasized that the initiative goes beyond rebuilding houses.

Each of the 285 Typhoon Tino-affected families in Liloan received ₱30,000 in home recovery assistance, bringing the total support for the municipality to ₱8.5 million.

“Seeing families smile again—especially during the Christmas season—reminds us that this work is also about restoring hope, dignity, and confidence as communities move forward together,” he said.

The initiative was made possible through the collaboration of the Aboitiz Foundation, UnionBank, Republic Cement, Vic Enterprises, local government units, and volunteers, reflecting the spirit of bayanihan—where businesses, government, and communities come together in times of need.

The Liloan assistance forms part of the broader OneAboitiz disaster response, which has reached more than 63,000 families nationwide, with over ₱28.8 million in total relief and recovery support. Led by the Aboitiz Foundation, these efforts cover earthquake recovery in Cebu and Davao, typhoon response in the Visayas, and flood and storm relief in Northern Luzon—demonstrating OneAboitiz’s commitment to supporting communities from immediate relief to long-term recovery.

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Maxim Rides & Food Delivery Provides Relief to Typhoon Tino Victims in Cebu

by Contributor
written by Contributor

Cebu, Philippines – Maxim Rides & Food Delivery organized a series of relief operations to support residents affected by Typhoon Tino. The initiative aimed to provide immediate aid to severely impacted communities through the distribution of rice and bottled water.

On November 14, Maxim distributed relief goods to 270 constituents in Barangay Cogon Pardo, Cebu City, with support from Councilor Eran and local barangay officials. The team provided rice and bottled water to help residents recover from the storm’s aftermath.

Maxim also extended assistance to upland communities, distributing rice and water to 130 beneficiaries in Lusaran, Cebu City, with the help of Councilor Harold Kendrick Go. The activity was held at Lusaran Elementary School. Before proceeding to Lusaran, the team stopped by Barangay Sirao, where they assisted an additional 20 beneficiaries.

On November 15, Maxim reached 170 beneficiaries in Talisay City, continuing its distribution of rice and water. This leg of the relief effort was an initiative led solely by the Maxim Management team.

“Maxim remains committed to supporting communities in times of crisis. We extend our solidarity to all affected families and will continue to provide assistance whenever needed,” said Christopher Poliran, Head of Maxim Cebu. Maxim Rides & Food Delivery will continue coordinating with local government units and community leaders as Cebu works toward recovery in the coming weeks. The company also recently extended similar relief support to communities affected by Typhoon Tino in Negros Occidental.

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4.5 Million Aid from Davao de Oro Delivered to Cebu

by Contributor
written by Contributor

The Provincial Government of Davao de Oro on Tuesday, December 2 formally turned over ₱4.5 million in financial assistance to the Province of Cebu as support for residents affected by the recent earthquake. ‎

‎Cebu Province Governor Pamela “Pam” Silagan Baricuatro, together with local officials, personally received the assistance from Davao de Oro. ‎ ‎

This initiative was endorsed by Governor Raul Mabanglo, Chairman of both the Provincial Disaster Risk Reduction and Management Council (PDRRMC) and the Provincial Peace and Order Council (PPOC), during the joint PDRRMC-PPOC meeting held in October, shortly after the devastating earthquake hit the province. ‎ ‎

After the endorsement of the resolutions, the 10th Sangguniang Panlalawigan approved the budget during its 18th Regular Session on October 27. ‎ ‎

The assistance was sourced from the Quick Response Fund (QRF) of the Local Disaster Risk Reduction and Management Fund (LDRRMF) of Davao de Oro, intended to support affected provinces in their disaster recovery efforts. ‎

‎Leaders from Cebu expressed their gratitude for the substantial aid extended by Davao de Oro, which was personally delivered by the Provincial Disaster Risk Reduction Management Office. ‎

‎On November 25, the Province of Davao de Oro also provided ₱1.5 million in assistance to Davao Oriental, which sustained significant damage in five municipalities due to the earthquake.

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225 San Remigio Families Receive Aboitiz Home Recovery Aid

by Contributor
written by Contributor

The Aboitiz Group, through Aboitiz Foundation, turned over Home Recovery Assistance Packages to 225 families in San Remigio, Cebu, whose homes were damaged by the 6.9-magnitude earthquake that struck the province last September 30.

The packages of cement vouchers, construction materials, and cash support were distributed, helping families begin repairing or rebuilding their houses based on their needs while ensuring quality through partner-supplier standards. The Aboitiz Family, whose long-standing commitment to community rebuilding guides the Aboitiz Foundation’s work, was instrumental in making this initiative meaningful and responsive to the needs of affected families.

Rebuilding in San Remigio moves forward through strong collaboration as the Aboitiz Foundation, the LGU, Republic Cement, and Vic Enterprises work together to deliver home recovery assistance to earthquake-affected families.

Of the beneficiaries, 168 households with partially damaged homes received ₱10,000 each, while 57 families whose houses were totally damaged received ₱30,000 each. The support allows affected residents to start restoring safe and livable homes for their families.

This latest assistance forms part of the broader OneAboitiz disaster response following the consecutive crises that hit the country — the earthquake, the succeeding typhoon, and community flooding. To date, OneAboitiz’s combined support for affected areas has reached over ₱17.0 million, benefiting more than 37,000 families across North Luzon, Visayas, and Mindanao. These efforts include relief and recovery programs for Uwan in North Luzon, Typhoon Tino in the Visayas, and the earthquake impacts in both Cebu and Davao.

During the turnover ceremony in San Remigio, Anton Perdices, Chief Operating Officer of AboitizPower Distribution Utilities, emphasized the strength and resilience of the local families. “When the earthquake happened, it wasn’t only your houses that were shaken — it was your sense of safety and peace of mind. Pero karon, as I stand here, I see something far stronger than destruction. I see families who continue to rise. I see San Remigio — buhi, barog, ug nagpadayon. These vouchers are not just materials; they are tools to rebuild hope, dignity, and the place you call home,” he shared.

Anton Perdices of AboitizPower honors the strength of San Remigio families, saying the assistance they received is “not just materials, but tools to rebuild hope, dignity, and the place you call home.”

Perdices also expressed gratitude to the LGU led by Mayor Mariano Martinez, along with partners Republic Cement, Vic Enterprises, and OneAboitiz volunteers, who have helped amplify stories of courage, unity, and community recovery. He further noted that the spirit of bayanihan extended by OneAboitiz — across leadership, employees, and partners — reflects a shared belief that communities rise stronger when support is given with compassion and purpose.

The Aboitiz Foundation reaffirmed its commitment to support not just immediate relief but long-term rehabilitation, stressing that true recovery happens when families begin restoring their homes, livelihoods, and sense of normalcy.

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OneAboitiz Delivers Relief to Over 12,500 Families in Visayas and Mindanao Affected by Typhoon Tino

by Contributor
written by Contributor

Continuing Aboitiz Foundation’s support for communities following recent earthquake response

Aboitiz Foundation, together with the Aboitiz business units under the OneAboitiz initiative, has mobilized relief and recovery operations for communities affected by Typhoon Tino across Cebu and other parts of Visayas and Mindanao. The coordinated effort builds on the Foundation’s continuing commitment to help families still recovering from the impact of the magnitude 6.9 earthquake that struck Cebu last September.

In partnership with local government units and the Aboitiz business units — including Aboitiz InfraCapital Water, Visayan Electric, AboitizPower Transition Business Group, Aboitiz Renewables Inc., Aboitiz Land, Aboitiz Economic Estates (Cebu), Aboitiz Foods and Coca-Cola Europacific Aboitiz— Aboitiz Foundation has distributed over 7,200 food packs and non-food items, and 158,000 liters of water. The total value of assistance has reached over P3 million, benefiting over 12,500 families across affected communities in Cebu, Bohol, Negros Occidental, Iloilo, and Dinagat Islands. “Our collective action shows what OneAboitiz is all about — standing together for our people and our communities,” said Sabin M. Aboitiz, Chairman of the Aboitiz Foundation. “These floods remind us that while we can’t control nature, we can control how we respond — with compassion, courage, and care. Let’s look out for one another, not just today but through the recovery that follows.”

Relief distributions began on November 5 and continue this week, with support extending to areas such as Cebu City, Mandaue, Liloan, Toledo, Talisay, and Balamban, among others. Aboitiz InfraCapital Water provided potable water to the affected communities while AboitizPower distribution utilities– including Visayan Electric, Davao Light and Cotabato Light teams– are actively restoring power lines.

Employees from Aboitiz Group business units in Cebu worked together after the typhoon to pack and distribute relief goods
Aboitiz Group is providing clean drinking water as part of its relief efforts for communities affected
by Typhoon Tino.

“This is part of our long-term commitment to help communities not only recover but also become more resilient,” said Aboitiz Foundation President Ginggay Hontiveros-Malvar. “Our recent earthquake response and now the typhoon efforts show that we stand by our partners through every crisis — together as OneAboitiz.”

Aboitiz Foundation continues to coordinate with local government units and other partners to ensure timely aid delivery and recovery support in the coming weeks.

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Maxim Driver-Partners Provide Food Supplies and Blood Donations for Earthquake Victims

by Contributor
written by Contributor

Cebu – In the first days of October, driver-partners of Maxim Cebu extended humanitarian aid to communities affected by the recent natural disaster, delivering water and rice to the damaged area and donating blood at the local hospital.

The assistance reached about a hundred families in Bogo City, who had taken refuge in temporary shelters set up at Cebu Provincial Hospital Bogo City and Bogo Gymnasium. The supplies were transported in Maxim’s trucks, but since the road leading to the shelters had been destroyed, the task of delivering the goods was taken on by driver-partners using more mobile vehicles – motos.

A total of 62 Maxim driver-partners took part in distributing relief goods to those in need. Together, they delivered more than 500 kilograms of rice, 200 packs of biscuits, and around 100 bottles of water. The campaign was jointly sponsored by the company and its partners, who were eager to help the affected residents during this difficult time.

The following day, a group of driver-partners visited Vicente Sotto Hospital to donate blood. More than 60 victims of the earthquake had been admitted to the hospital, which, subsequently, left the medical facility with critically low blood supplies. Seventy-two driver-partners donated approximately 35 liters of blood, while their colleagues in Lapu-Lapu City followed with 30 more donors, contributing nearly 15 liters. All donations will be used to treat the patients injured by the earthquake.

To further support recovery efforts, Maxim Cebu also organized a street cleanup to help mitigate the disaster’s aftermath. From 5 to 8 a.m., the company’s team cleared debris and helped restore order in the affected zone. This initiative not only improved the local environment but also reinforced Maxim’s commitment to supporting local communities in times of crisis.

Building on these humanitarian efforts, Maxim–Angeles Pampanga will also hold a blood donation activity at the Mabalacat LGU this coming October 30, continuing the company’s advocacy of helping communities in need and promoting volunteerism among its driver-partners.

“This earthquake has become a grave challenge for our communities, and it is at a time like this when we must stand together,“ said Poliran Christopher Landong, Head of Maxim Cebu. “Maxim and our driver-partners are doing everything we can to support the people, be it street cleanups, blood donations, or whatever else that is needed. We are a team, and only by staying united can we overcome major difficulties.”

This effort is one of the many social initiatives launched by Maxim Rides & Food Delivery and its driver-partners. It marks another important step in community support, showing that Maxim’s partners are always ready to come together when lives are at stake.

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