THE DAVAO City Police Office (DCPO) joined forces with the Land Transportation Office (LTO) XI and private stakeholders to launch the PASADA Project, a comprehensive road safety initiative aimed at protecting drivers and pedestrians across the city.
The project, which stands for Promoting Accessible and Sustainable Assistance for Drivers’ Advancement, was formalized through a memorandum of agreement signing on March 25, 2026, at the Coca-Cola Europacific Aboitiz Philippines (CCEAP) distribution center in Bago Aplaya.
The DCPO was represented by Lt Col Nolan R. Raquid, deputy city director for administration, representing acting city director Col Mannan C. Muarip.
A key feature of the partnership is identifying “accident-prone areas” throughout Davao City.
Through the initiative, standardized road safety signage will be fabricated and installed by CCEAP in coordination with the city government and the Department of Public Works and Highways XI.
LTO XI regional director Atty. Ernesto Raphael V. Robillo emphasized that the project will install signage in strategic areas and empower drivers through enhanced education and sustainable assistance.
Councilor Jose Bernardo R. Baluran, chair of the SP committee on transportation, DPWH XI regional director Juby B. Cordon, and Atty. Juan Lorenzo Tañada, CCEAP VP for corporate & regulatory affairs.
In a statement, Muarip said that active collaboration with stakeholders is essential to fostering a “culture of responsibility” on the road.
