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Cebu Pacific Showcases the Philippines in Tokyo with Two-Day Pop-Up

by Contributor
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TOKYO – Cebu Pacific is bringing the warmth and joy of Filipino culture to Japan with a two-day pop-up event at Shibuya 109 on November 8 and 9.

The activation is part of the airline’s inbound tourism campaign, “Fly to Your Happy Philippines,” which aims to inspire more Japanese travelers to discover the Philippines’ world-renowned islands and attractions. Visitors can enjoy a simulated CEB flight experience, explore virtual getaways to Cebu, Boracay, Bohol, and Palawan, and join a raffle for a chance to win free round-trip tickets to the Philippines.

“Japan is a key market for us, and we continue to see strong growth in travel between our countries,” said Xander Lao, CEB President and Chief Commercial Officer, during a press conference in Tokyo. “Through this campaign, we hope to encourage more Japanese travelers to visit the Philippines and experience its diverse destinations, while making their journey affordable and enjoyable with Cebu Pacific.”

CEB operates direct flights from Fukuoka, Nagoya, Osaka (Kansai), Sapporo, and Tokyo (Narita) to Cebu, Clark, and Manila, making it the largest Philippine carrier serving Japan. The airline will further increase flight frequencies to select Japan destinations in the fourth quarter of 2025 to meet growing demand among travelers.

Cebu Pacific President and Chief Commercial Officer Alexander Lao discusses the airline’s growth strategy and network expansion during a media briefing in Tokyo.
Ambassador Mylene De Joya Garcia- Albano joins Cebu Pacific President and Chief Commercial Officer Alexander Lao and team during the media briefing in Tokyo.
RouteCurrent FrequencyNew FrequencyEffective Date
Sapporo – Manila3x weekly7x weeklyDecember 9, 2025
Tokyo (Narita) – Clark5x weekly7x weeklyNovember 10, 2025
Tokyo (Narita) – Cebu8x weekly11x weeklyNovember 24, 2025
Osaka (Kansai) – Cebu7x weekly11x weeklyDec. 20, 2025–Jan. 4, 2026 *back to 7x weekly on Jan. 6, 2026

CEB operates in 37 domestic and 26 international destinations spanning across Asia, Australia, and the Middle East.

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Business

Kyoto firms engage BDO to advance trade and talent ties

by Contributor
written by Contributor

As Japanese companies diversify their international footprint to drive regional growth, BDO Unibank Inc. (BDO) reinforced its commitment to supporting foreign investors by hosting a delegation from the Kyoto Employers Association (KEA) at BDO Makati headquarters.

Organized in collaboration with the Philippine Trade and Investment Center in Osaka, the visit was part of KEA’s first business mission to the Philippines. Led by Monina Elena Camigla, BDO Unibank’s Senior Vice President and Deputy Department Head of Financial Institutions and International Desks, BDO provided the group with firsthand insights into the Philippine market, labor conditions and investment prospects.

Understanding the Philippine business landscape. A KEA delegate listens intently to the speaker as fellow participants read reference materials shared by BDO during their visit.

The Japanese delegates known as KEA’s youth team, the next generation leaders aged 50 and below, hailed from diverse industries, ranging from automotive, real estate, IT and web services, graphic design to food manufacturing, refrigeration systems, waste paper recycling, and legal consultancy, highlighting Kyoto’s dynamic and multifaceted economic landscape. KEA is one of Kyoto Prefecture’s four major economic organizations, representing over 430 member companies including global firms such as Kyocera, Nidec, Horiba and Shimadzu.

While most Japanese business engagements have historically been concentrated in Tokyo and Osaka, the meeting with BDO centered on expanding cooperation between Kyoto-based companies and Philippine stakeholders. As the only bank in the country with comprehensive International Desks, BDO offers a multicultural team of relationship managers and advisors who possess extensive international and local banking experience. Established in 2007, BDO’s Japan Desk has grown, with Japanese speaking personnel dedicated to market and service Japanese companies operating in the Philippines, and service the retail needs of Japanese customers.

Hosting the Kyoto Employers Association Delegates. Monina Elena Camigla (4th from left), BDO Unibank’s Senior Vice President and Deputy Department Head of Financial Institutions and International Desks, welcomes the KEA delegation on their first business mission to the Philippines.

The visit of KEA delegation to BDO reflects Japan’s increasing recognition of the Philippines’ investment potential and underscores the importance of established, reliable partners such as BDO in driving long-term growth.

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