Cebu Pacific has been recognized as Best Employer Brand at the 2026 LinkedIn Talent Awards—marking its third consecutive win in the category for organizations with 5,000 to 10,000 employees.
The annual awards recognize organizations that excel in attracting, engaging, and developing talent, highlighting those that build meaningful and lasting connections with their workforce.
This recognition reflects CEB’s continued focus on building a strong employer brand through authentic storytelling, consistent engagement, and a clear articulation of its culture and values.
“As we mark 30 years of Cebu Pacific, we’re clear on one thing: an employer brand isn’t built through campaigns—it’s built through everyday experiences. When people are proud to work here and proud to tell others why, that’s when you know you’re getting it right,” said Felix Lopez, CEB Chief Human Resources Officer. “At Cebu Pacific, our people don’t just work here—they build communities here. That sense of belonging is something you can’t manufacture, and we choose to nurture it every day.”
At the core of this approach is CEB University, the airline’s in-house learning ecosystem. With eight specialized schools, it enables employees to continuously build skills, deepen expertise, and pursue defined career pathways across different functions and leadership levels.
Another key part of its culture is the presence of 16 Juan CEB Communities (JCC)—self-organized, employee-led groups centered on shared interests and advocacies. These communities foster connection, inclusion, and purpose across the organization. One example is EmpowHER, which champions the growth and advancement of women through mentorship, collaboration, and leadership opportunities.
CEB is also deepening its contribution to nation-building through its Juan Flight Closer to Home program, launched in May 2025. The initiative aims to encourage overseas Filipino aviation professionals to return home and continue their careers in the Philippines, bringing back global expertise while reconnecting with family and community. By opening pathways for Filipino talent abroad, the airline is helping strengthen the local aviation industry. CEB operates flights to 35 domestic and 26 international destinations across Asia, Australia, and the Middle East, and continues to invest in its people as a cornerstone of its long-term strategy.
