DAVAO CITY — As Davao City gears up for one of the country’s biggest cultural celebrations, PepsiCo Philippines is turning up the excitement at this year’s Kadayawan Festival with Pepsi Extra Fizz—-the new and revamped reformulation for its core cola line.
Made fizzier and tastier compared to the previous formulation, PEPSI Extra Fizz will surely make every meal and every celebration extra sarap and exciting.
From July 30 to August 31, Pepsi is bringing its #GoExtra campaign right to the heart of Davao, partnering with the city’s premier culinary and music hubs. Davaoeños can experience how the new Pepsi Extra Fizz elevates Davao’s rich culinary scene, making every bite and shared feast a true celebration.
“Kadayawan is all about celebrating life, culture, and rich togetherness over great food,” said Nicole Villarojo, chief marketing officer of PepsiCo Philippines. “With the all-new Pepsi Extra Fizz, we are thrilled to bring a fizzier, tastier cola experience to Davao’s legendary food scene, giving Davaoeños and visitors an extra bold companion that elevates every festival feast.”
To ensure festival-goers get a taste of the new formulation, the brand is bringing interactive booth engagements, immersive photo spots, and refreshingly cold product sampling to Davao’s most bustling culinary and entertainment hubs, as well as the Lyvefest Music Fest.
Festival-goers can grab a cold Pepsi Extra Fizz at key locations across the city, including the Kadayawan Flavors Festival along Coastal Road, Bountiful Calinan at Gaisano Grand Mall of Calinan, the Kadayawan Food Fiesta at the Vista Mall Parking Area, and Kadayawan at the Triangle (at the former Aldevinco).
Pepsi will also be right at the heart of the main celebrations with vibrant activations at Sadya sa Kadayawan at La Herencia, the Kadayawan Expo & Food Trucks Bazaar at Rizal Park, and the Great Kadayawan Trade Fair at Azuela Cove in Lanang. Rounding out the festival sampling stops are hubs at the Fiesta & Araw ng Brgy. Los Amigos Food Festival at Los Amigos Park and the North Kadayawan Food Bazaar at Northtown Center Cabantian.
Adding even more excitement to this year’s festivities is the return of one of the brand’s most anticipated digital content collaborations.
Fan-favorite creator Mimiyuuuh reunites with former Pinoy Big Brother housemates Ralph de Leon and Charlie Fleming in a special comeback vlog. Packed with surprises, laughter, and spontaneous food adventures around Davao, the collaboration captures the joyful, energetic spirit of Kadayawan while encouraging Filipinos to embrace life’s most flavorful moments with Pepsi Extra Fizz.
For more information, visit www.pepsico.com, and follow @pepsiphilippines on Instagram, Facebook, X (Twitter) and LinkedIn @PepsiCo.
