MANILA, Philippines — HUAWEI, in collaboration with Vogue Philippines, staged a dazzling celebration of fashion-next, future-next innovation, artistry, and elegance for the official launch of the HUAWEI Pura 80 Series in the Philippines. Held at the BGC Arts Center, Taguig City, last August 7, the grand event was made more remarkable by the HUAWEI XMAGE Photography Exhibition, which showcased top-tier photos captured using HUAWEI smartphones.
The HUAWEI Pura 80 Ultra and HUAWEI Pura 80 Pro are now available for pre-order. Prices start at PHP 59,999. Meanwhile, the HUAWEI Pura 80 is expected to be available soon in the Philippines.
An evening of elegance and innovation
The event brought together some of the country’s top celebrities, photographers, and tastemakers under one roof, dressed in fashion-forward looks that echoed the dazzling design of the HUAWEI Pura 80 Series. Among the star-studded guests who graced the event was Filipino award-winning actor Jericho Rosales. He raved about how the HUAWEI Pura 80 Series fits seamlessly into his life, whether as a fashionable companion for glamorous events or a photography device to capture nightscapes while he’s out riding his motorcycle. He claimed that the phone’s revolutionary mobile imaging technology, “fashion-next” desig,n and AI-enabled performance match his life, from big events to quiet moments with friends. “It’s more than just a phone — it’s a companion that lets me capture my world, day or night, in the best way possible,” said the actor.
United by a shared commitment to pushing creative boundaries and redefining visual storytelling, HUAWEI collaborated with Vogue Philippines for the event. As a global authority in style and culture, Vogue brought its distinct editorial perspective to the occasion, with Suki Salvador, president of Mega Global Licensing, taking center stage at the event to share their insights on the significance of phone photography in capturing moments before they slip away. Highlighting how HUAWEI’s superior mobile imaging technology empowers creatives, Suki Salvador emphasized how the HUAWEI Pura 80 Series enables “sharp shooters” like Borgy Angeles and Gab Villareal to capture everything from sun-kissed portraits to the vibrant Poblacion nightlife with exceptional detail and color accuracy in every frame.
“Regardless of the medium, day or night, it’s the (wandering) eye that is truly capable of discovering stories worth telling,” said Suki Salvador. “With the HUAWEI Pura 80 Series, the gap that once divided professionals from casual photographers begins to coalesce, letting anyone and everyone tell their narratives the way they always envisioned.”
HUAWEI Pura 80 Series: precision in every frame
During the event, the spotlight shone brightly on the HUAWEI Pura 80 Ultra and HUAWEI Pura 80 Pro, both embodying the legacy of the HUAWEI Pura Series. Both devices are now available for pre-order in the Philippines. The HUAWEI Pura 80 Ultra leads the charge, debuting the industry’s first Switchable Dual Telephoto Camera, which combines a 3.7x mid-telephoto and 9.4x ultra-telephoto lens in one unit that’s backed by a 1/1.28-inch Ultra Large Sensor. This groundbreaking setup enables the largest telephoto light intake to date, delivering cinematic portraits and sharp, detailed close-ups.
A micron-level motor powers the seamless switch between focal lengths with over 140 precision components driving a compact system that increases the light path versus traditional telephoto modules. The HUAWEI Pura 80 Ultra also features a revolutionary 1-inch Ultra Lighting HDR Camera, which has a greater full-well capacity and delivers unmatched light and shadow capture. Real-time TCH-HDR technology enables 16EV dynamic range for flawless exposure in bright daylight or dim nightscapes. The 1-inch Ultra Lighting HDR Camera works in tandem with the AI Cinematic Engine to deliver stunningly lifelike video with rich detail and natural contrast.
On the other hand, the HUAWEI Pura 80 Pro elevates close-range mobile photography with its Ultra Lighting Macro Telephoto Camera, which offers a Super Close Focus of up to 5cm. This allows users to capture intricate textures and fine details with stunning clarity. Its massive F2.1 aperture enhances light intake to enable vibrant, true-to-life imagery even in challenging low-light conditions. The HUAWEI Pura 80 Pro also inherits the 1-inch Ultra Lighting Camera, which boasts the industry’s largest main camera light intake. Along with the Ultra Chroma Camera, this delivers rich, ultra-clear nightscape shots that faithfully reproduce colors and atmosphere in low-light environments. This gives users vivid, lifelike results that preserve the mood and magic of every moment.
