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Pre-order the new HONOR 600 Series from just ₱25,999 and drive home a Mercedes-Benz!

by Contributor
written by Contributor

Pre-order now until May 29 to get a FREE HONOR Camping Light Speakers

Manila – Leading global AI smart devices provider HONOR Philippines today unveiled the all-new HONOR 600 Series starting at Php 25,999! Designed for a new generation of creators who don’t just want to capture moments but creatively reinterpret them and share them with the world, HONOR 600 Series is now available for pre-order from May 14 to May 29 with a chance to win a brand-new Mercedes-Benz.  

Redefining Mobile Creativity with Industry-Exclusive AI Image to Video 2.0 

At the heart of the HONOR 600 Series’ creative capability is AI Image to Video 2.0, powered by the industry’s first unified multi-modal video generation model — a system that integrates video generation, editing, and comprehension into one seamless workflow. Users can combine up to three images with natural language prompts to produce stunning 3–8 second video sequences, define both opening and ending frames for full narrative control, and access the industry’s most extensive library of cinematic templates for stylized film-quality results in a single tap.  

Offering endless creative possibilities, a dedicated AI Button provides instant access to video generation from the Gallery, while the AI Photos Agent enables natural language-driven editing — simply describes the change, and it happens. Ultra Versatile Moving Photo Editing, including Moving Photo Eraser and Moving Photo Breakout Collage, rounds out the creative toolkit with dynamic 3D compositions. The momentum has already proven that previous models in the series have generated over 13.4 million seconds of AI — created video content, underscoring the demand for expressive, dynamic storytelling on mobile.   

The Segment’s Most Powerful Night Camera System 

Building on the 200MP ultra-clear imaging legacy of the HONOR 400 Series, the HONOR 600 Series takes on mobile photography’s toughest challenge — night imaging. Powered by HONOR’s next-generation AiMAGE intelligent imaging architecture, the series features a 200MP Ultra-clear Night Camera on a 1/1.4-inch sensor — the largest in its class — delivering 16-in-1 with equivalent 2.24μm super pixel size and 24% greater light sensitivity through E2E AI Remosaic technology. A 12MP ultra-wide camera, a dedicated color temperature sensor, and a 50MP front camera complete with the hardware foundation. On the Pro version, a 50MP 3.5X Periscope Telephoto Camera pushes reach 120x zoom. 

Stability comes from HONOR’s proprietary SOIS system, achieving CIPA 6.0 (main camera) and CIPA 6.5 (telephoto lens on Pro) stabilization— the segment’s strongest, rivalling entry-level mirrorless performance. Color fidelity is ensured by the exclusive AI Color Engine, a multi-camera collaborative solution debuting in the premium mid-range, which intelligently corrects white balance under mixed lighting for true-to-life tones straight from the shutter.  

A comprehensive suite of AI night algorithms enhanced by AI Cloud Enhancement ties the system together: AI Enhanced Night Photography across 0.6–10x zoom, AI Enhanced Night Portrait with multi-form bokeh effects (Pro), AI Super Zoom 2.0 with expanded activation range, and SuperMoon 2.0 on the Pro model for dramatic lunar compositions with foreground clarity. 

Premium Design Meets Exceptional Battery Life 

A larger battery typically means a thicker device. The HONOR 600 Series rejects that trade-off. Through flagship-grade integrated cold-carving craftsmanship, the device is sculpted into a seamless unibody — the most refined form in Number Series history. A satin-finish matte metal frame, Android’s largest symmetrical R-corner, and the industry’s narrowest 0.98mm black bezel complete a design that is unmistakably premium. Available in three striking colors: Orange, Golden White, and Black, there is a hue to suit every style. 

Within this slim profile, industry-leading stacking technology enables a 7,000mAh battery — the largest battery in Number Series history — without adding thickness or weight over the previous generation. An AI Battery Scheduling Engine dynamically optimizes power distribution across communication, processing, and touch response, enabling genuine two-day endurance under demanding use. Even at -20°C with only 20% charge, core functions including calls, video, and photography remain fully operational. 

Charging adapts to every scenario: 80W Wired HONOR SuperCharge across the series, 50W Wireless HONOR SuperCharge on the Pro, and 27W Wired Reverse Charging on both models — including iPhone. A five-year durability design with up to 1,600 charge cycles guarantees long-term battery health throughout the product lifecycle.  

8,000nits Ultra-Bright Display and Built-In Resilience  

The HONOR 600 Series raises the visual bar with a 6.57-inch display reaching 8,000nits peak brightness, 458ppi, 120Hz Free Refresh Rate, 3,840Hz Risk-Free Dimming, and 1.07 billion colors. Sunlight Mode sustains outdoor clarity through an enhanced brightness curve, optimized thermal management, and dynamic APL-based brightness adjustment — delivering up to 4,000nits at 20% APL. HONOR Eye Comfort Display balances this brilliance with long-term viewing comfort through intelligent brightness and color optimization. 

A display of these capable demands equally robust protection. IP68, IP69, and IP69K water and dust resistance, together with SGS 5-star Premium Performance Certification of Drop & Crush, ensure the device holds up against splashes, dust, drops, and the unpredictability of everyday life. 

Flagship Performance and Seamless Apple Ecosystem Integration  

 Underpinning the entire experience, the HONOR 600 runs on the Snapdragon 7 Gen 4 with 27% CPU and 30% GPU gains for powerful gaming and fluid daily performance. The HONOR 600 Pro steps up to the Snapdragon 8 Elite on 3nm process technology, achieving 45% CPU and 44% GPU improvements — true flagship-level responsiveness across demanding applications and multitasking.   

Pricing and Availability 

Built for a new generation of creators to capture, reimagine, and share moments, the HONOR 600 Series sees HONOR 600 5G priced at Php 25,999 for 8GB+256GB, Php 32,999 for 12GB+256, Php 37,999 for 12GB+512GB – and HONOR 600 5G Pro with 12GB+512GB for Php 49,999!  From May 14 to 29, 2026 – get a chance to win a brand-new Mercedes-Benz EQA 250 when you pre-order HONOR 600 series and receive FREE HONOR Gift Box worth PHP 1,499 and FREE HONOR Choice Earbuds Clip worth PHP 4,999 when you claim on May 30, 2026. 

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Outlast, Outshoot, Outperform with the HUAWEI Mate 80 Pro, now available for pre-order from April 17-23

by Contributor
written by Contributor

Manila, Philippines — The HUAWEI Mate Series makes its highly anticipated return and sets new industry benchmarks with the HUAWEI Mate 80 Pro. Designed to outlast, outshoot, and outperform, the newest HUAWEI smartphone is loaded with an arsenal of advanced, industry-leading technologies to push the limits of what a mobile can achieve.

The HUAWEI Mate 80 Pro is available for pre-order at PHP 69,999, and for a limited time, you can get it at a special promo price of PHP 64,999

Outshine with Timeless Design Inspired by Infinite Exploration

True elegance is timeless, and the HUAWEI Mate 80 Pro stands as proof by evolving its iconic design heritage into a striking new frontier. The Iconic Dual Space Rings design, a hallmark of the HUAWEI Mate Series, has been brilliantly reimagined into the innovative Dual Ring design. Together, the rings form the infinity symbol, which stands for the spirit of “infinite exploration.” The reimagined design speaks to a mindset that pushes beyond limits, embracing progress without end and giving the HUAWEI Mate 80 Pro an instantly recognizable look yet still refreshingly new.

The HUAWEI Mate 80 Pro is beautifully encased in premium, ultra-durable vegan fiber design, a meticulously chosen material that provides a supremely comfortable and secure grip. Available in two elegant finishes — Gold and Black — the HUAWEI Mate 80 Pro’s design strikes a perfect balance between sophistication and resilience.

Outshoot the Ordinary with a Pocket-Sized Professional Studio

The HUAWEI Mate 80 Pro transforms everyday photography into a powerful experience defined by precision and intelligence. Built with a quad-camera system, the HUAWEI Mate 80 Pro features a True-to-Colour Camera — which delivers exceptional color accuracy across all lighting conditions to ensure that users capture exactly what they remember. Even in nighttime or low-light scenes, the HUAWEI Mate 80 Pro flawlessly reproduces accurate, detailed images through its 50MP Ultra Lighting Main Camera. This utilizes a massive 1/1.28-inch sensor to capture nuanced light and shadow with exceptional, professional-grade fidelity.

Taking mobile photography even further, the HUAWEI Mate 80 Pro also comes with a dedicated 48MP Ultra Lighting Telephoto Macro Camera. It offers up to 4x optical zoom, which enables users to capture sharp, distant shots, while its macro capabilities allow users to focus on subjects as close as 5cm away to reveal intricate, hidden details with stunning clarity. The 40MP Ultra-Wide Angle Camera allows users to capture expansive landscapes or huge group shots with absolute ease.

Guaranteeing that every shot is a masterpiece, the revolutionary AI Composition feature essentially turns users into instant professional photographers. The intuitive system analyzes the environment in real-time, assessing subjects, leading lines, lighting conditions, and overall visual balance to intelligently guide users’ framing process. It automatically suggests the perfect crop or zoom level and overlays subtle, easy-to-follow composition hints directly within the viewfinder. This eliminates the need to memorize complex photography rules or make endless manual adjustments. Users can simply frame their shot, follow the smart on-screen recommendations, and immediately capture stunning, magazine-quality photos every single time.

Outlast Obstacles with Unbreakable Resilience

Durability is a defining feature of the HUAWEI Mate 80 Pro. Each layer of the device is engineered to withstand the unpredictability of daily life, creating a smartphone that users can rely on in virtually any situation. Armed with 2nd Generation Kunlun Glass, the HUAWEI Mate 80 Pro’s display is intricately embedded with high-strength nanocrystals that provide strong, reliable protection. It delivers a 20x drop resistance that is massively stronger compared to conventional glass panels, significantly reducing the risk of screen damage from daily drops, bumps, and shocks.

This ruggedness extends to the backplate of the HUAWEI Mate 80 Pro, which is expertly crafted from vegan fiber. While its silky, smooth texture feels exceptionally refined in the hand, its most important quality is the 5x enhanced impact resistance it provides. This resilient material allows the phone to withstand scrapes and accidents, while retaining its pristine, premium appearance over the years.

Furthermore, the HUAWEI Mate 80 Pro is built to conquer the harshest elements with its IP68 and IP69-rated water and dust resistance. Using an advanced multi-layer sealing technology that creates a full-coverage shield against intrusion, the smartphone effortlessly survives submersion in up to 6 meters of water. It can withstand high water temperatures of up to 80ºC, high-pressure water jets, and remains unfazed in freezing conditions as low as -20ºC. The HUAWEI Mate 80 Pro gives users the confidence to go through their day without worrying about damaging their premium device.

Outperform Expectations with Relentless Power

Delivering 21% higher overall performance than the last generation and equipped with 16GB of RAM, the HUAWEI Mate 80 Pro flawlessly executes intensive tasks, from seamless multitasking to demanding apps and entertainment. This is supported by the industry’s first  SuperCool Dual Phase Change Heat Dissipation System, which helps regulate temperature for a consistently smooth and stable experience even under heavy use.

The phone’s remarkable performance is driven by a massive 5750mAh battery, keeping users powered throughout the day. It supports up to 30 hours of video playback on a single charge. When it’s time to recharge, the 100W Wired HUAWEI SuperCharge and the 80W Wireless HUAWEI SuperCharge get the battery up to 51% in as quick as 15 minutes. Security and accessibility are equally upgraded on the HUAWEI Mate 80 Pro with its 3D ToF face recognition system. This significantly enhances face detection accuracy, providing a fast and accurate unlocking system while maintaining a high level of protection.

Beyond exceptional hardware, the HUAWEI Mate 80 Pro offers a truly seamless and comprehensive digital ecosystem through the HUAWEI AppGallery. Staying connected is easy through YouTube and Facebook, while professional workflow remains uninterrupted with essential Google Workspace apps, including Gmail, Drive, Meet, Docs, Slides, and Sheets. Users can also easily download their daily essentials such as Angkas, BDO, BPI, or GCash. Enhancing this experience further is AI Smart Control, which allows you to instantly launch for favourite AI Assistant, such as Google Gemini, DeepSeak, ChatGPT, or Dola, with a simple double-tap of the lock button, making it easier to generate captions, manage tasks, and get things done on the go.

Unlock the Ulti-Mate Experience with the HUAWEI Mate 80 Pro

Reimagine your mobile experience with the HUAWEI Mate 80 Pro, available for pre-order for PHP 69,999, and for a limited time, you can get it at a special promo price of PHP 64,499 on Shopee, Lazada, TikTok Shop, HUAWEI Online Store, and at HUAWEI Experience Stores nationwide.

Enjoy a PHP 3,500 exclusive early bird voucher when you pre-order starting April 17, 12PM until April 23 via the HUAWEI Online Store. Plus limited vouchers worth PHP 1,500 are available on Shopee, Lazada, and TikTok so be sure to secure yours while it lasts.

Get yours today and bring home a freebie bundle, which includes a HUAWEI WATCH GT 5 (worth PHP 12,999) and a premium care service (worth PHP 9,999). Plus, save up to PHP 5,000 when you pay using cards from selected banks.

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Your Best Mate is Back: The HUAWEI Mate 80 Pro is Coming to the Philippines This April 17

by Contributor
written by Contributor

Manila, Philippines (April 10, 2026) — Nearly three years after the last HUAWEI Mate smartphone was introduced globally, the legendary series finally makes its long-awaited return with the HUAWEI Mate 80 Pro. In re-introducing the “Ultimate Technology,” HUAWEI sets new standards in imaging authenticity, durability, performance, and intelligence with the latest addition to the iconic smartphone series.

Your Best Mate is Back

For over a decade, the HUAWEI Mate Series has represented HUAWEI’s boldest technological ambitions. Each generation of the series has introduced defining innovations that set the benchmark for global smartphone excellence. The HUAWEI Mate 10 revolutionized mobile processing as the world’s first smartphone to feature a dedicated AI NPU. With the HUAWEI Mate 20, HUAWEI expanded visual horizons by introducing the world’s first Ultra Wide Angle Camera.

The HUAWEI Mate 30 came with the world’s first AI Gesture Control capability, which allowed users to navigate through the phone without touching it, while the HUAWEI Mate 40 redefined smartphone photography with world’s first Free-Form Lens, minimizing distortion while preserving true-to-life proportions. In 2022, the HUAWEI Mate 50 pushed the possibilities of the mobile experience even further by becoming the world’s first satellite communication smartphone protected by the remarkably tough Kunlun Glass.

Beyond its groundbreaking features, the HUAWEI Mate Series has always stood for HUAWEI’s relentless pursuit of smartphone excellence. The launch of the new HUAWEI Mate 80 Pro promises to continue the series’ legacy of consistently pushing the boundaries of what smartphones can achieve.

Crafted to Inspire with Iconic Design

The HUAWEI Mate Series has been defined by a signature aesthetic of perfect symmetry, which the HUAWEI Mate 80 Pro carries this heritage into a breathtaking new era with the all-new Dual Space Ring Design. These rings are aligned to reveal the infinity symbol, an enduring emblem of the pursuit of exploration and self-transcendence, as well as the courage to push beyond limits and redefine possibilities.

Available in two nature-inspired colors — Gold and Black — the phone is wrapped in a premium, ultra-durable vegan fiber backplate that offers a supremely comfortable grip while keeping the phone elegant and stylish as ever.

Equipped to Outshoot with Industry-Leading Imaging Features

The HUAWEI Mate 80 Pro is a mobile powerhouse designed to elevate the smartphone experience, bringing together industry-leading imaging capabilities and iconic design to set a new standard for mobile photography.

Revolutionizing mobile photography, the HUAWEI Mate 80 Pro introduces an imaging system that essentially puts a professional photography studio in users’ pockets. Its True-to-Colour Camera system improves color reproduction to deliver authentic, professional-grade results in any scenario. The system is anchored to a 50MP Ultra Lighting Main Camera, which captures significantly more light and detail to provide a strong foundation for enhanced color performance, superior low-light capabilities, and brings lifelike textures that make every shot look realistic and gallery-ready.

The device also has a 48MP Ultra Lighting Telephoto Macro Lens, which supports 4x optical zoom and a minimum focus distance of 5 cm to unlock masterful close-up and long-range shots with stunning clarity.

The all-new AI Composition feature brings professional-grade imaging straight to your pocket. Trained on over 500,000 professional photographic works, the system intelligently analyzes the environment in real time, assessing subjects, leading lines, lighting, and overall visual balance. The viewfinder overlays subtle, intuitive composition hints directly on the screen. It automatically suggests the perfect crop or optimal zoom to help take perfectly balanced, professional-looking framing without the complicated setup.

Built to Outlast with Uncompromising Durability

The HUAWEI Mate 80 Pro is also forged to be reliably durable to handle the chaos that everyday life brings. It introduces a Super Durable Architecture, featuring reinforced structural layers to enhance the phone’s bend resistance. To improve drop resistance and protect the phone’s display, the HUAWEI Mate 80 Pro is engineered with 2nd Gen Kunlun Glass, which boasts a stronger drop resistance than conventional glass panels and reduces the risk of screen damage from accidental drops and impact.

More than elegance and a luxurious grip, the HUAWEI Mate 80 Pro’s vegan fiber design provides outstanding scratch and stain resistance to keep the device looking as pristine as the first day it was unboxed. An IP68 and IP69 water and dust resistance allows the phone to effortlessly withstand the most extreme elements, from water submersion of up to 6 meters and water temperatures of up to 80°C, to high-pressure water jets, and even freezing conditions of as low as -20°C.

Engineered to Outperform with Unbridled Power

The HUAWEI Mate 80 Pro delivers an improved performance with the industry-first SuperCool Dual Phase Change Heat Dissipation System. This ensures that the phone runs smoothly, supporting heavy-duty multitasking and large-scale gameplay without overheating.

Underneath the phone’s premium exterior lies a massive 5750 mAh battery that supports all-day usage and up to 30 hours of video playback on a single charge, keeping users connected, productive, and entertained without interruption. The large battery rapidly recharges through the 100W Wired HUAWEI SuperCharge, which gets the battery up to 51% charged in just 15 minutes, or the 80W Wireless HUAWEI SuperCharge.

The HUAWEI Mate 80 Pro offers a seamless ecosystem through the HUAWEI AppGallery. Workflow remains fluid and uninterrupted with the full Google Workspace apps, including Gmail, Drive, Meet, Docs, Slides, and Sheets. Users can also access apps that let them stay connected such as Youtube and Facebook, or apps that help manage daily life like Angkas, BDO, BPI, or GCash. The HUAWEI Mate 80 Pro guarantees that everything users need to navigate their day is right at their fingertips.

A New Era Begins with the HUAWEI Mate 80 Pro

The return of the HUAWEI Mate Series with the HUAWEI Mate 80 Pro signals the beginning of a new chapter for smartphone innovation. With the HUAWEI Mate 80 Pro, HUAWEI merges innovative technology with robust, purposeful design to deliver a smartphone experience that’s more powerful than ever before.

Get ready to meet your new best mate with the HUAWEI Mate 80 Pro, launching in the Philippines this April 17. The HUAWEI Mate 80 Pro will be priced at PHP 69,999. For a limited time, you can get the HUAWEI Mate 80 Pro at a special promo price of PHP 64,999. You can also enjoy up to an additional PHP 5,000 off when you pay using cards from selected banks. Plus, enjoy a freebie bundle, including a HUAWEI WATCH GT 5 (worth PHP 12,999) and a premium care service (worth PHP 9,999), when you purchase yours early.

Grab exclusive vouchers worth PHP 1,500 on Shopee, Lazada, and TikTok starting April 10. Voucher availability is limited, so get yours fast!

On the HUAWEI Online Store, pay an early deposit of PHP 500, from April 10 to April 17, 12PM to get PHP 3,500 off when you pay your remaining balance by April 17, 12PM to April 30.

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BusinessScience & Technology

Get ready to capture your best self with the King of AI Selfies, HUAWEI nova 14 series, launching this Nov. 27

by Contributor
written by Contributor

MANILA, Philippines — HUAWEI continues to pave the way for smartphone innovation with bold creativity and groundbreaking photography as it introduces the HUAWEI nova 14 Series. Designed to empower users who aim to express themselves without limits, the newest addition to the HUAWEI nova Series comes with a fresh design identity along with advanced portrait photography innovations and intuitive AI enhancements.

The HUAWEI nova 14 Series is set to launch in the Philippines this Nov.27.

The HUAWEI nova Series’ selfie evolution that powers youth self-expression 

The HUAWEI nova Series has always pushed the limits of front-facing cameras. It started with the first dual front cameras on the HUAWEI nova 2s, introduced night selfies with the HUAWEI nova 5, added 3D stereo vision with the HUAWEI nova 9, and brought full focal-length coverage and precise autofocus with the HUAWEI nova 10.

Since then, the series has inspired creativity and self-expression. The HUAWEI nova 9 Series featured a 32 MP front camera, the HUAWEI nova 11 Series upgraded to a 60 MP Ultra-Wide camera, and the nova 13 Series introduced AI Best Expression, which helps everyone look their best in group photos.

With the unveiling of the HUAWEI nova 14 Series, HUAWEI welcomes a bold new era as it takes its legacy further than ever by merging revolutionary front-face imaging technology with AI-powered capabilities to make every selfie better than ever before. By continuing to harness trendsetting aesthetic design, while advancing the front-face imaging capabilities on smartphones, the HUAWEI nova Series has become synonymous with confidence and creativity, empowering the youth to capture and express their best selves.

HUAWEI nova 14 Series: Smarter, faster, true-to-life shots with King of AI Selfies

Crowned the “King of AI Selfies,” the HUAWEI nova 14 Series redefines what it means to capture your best self. Built for those who express boldly and live vividly, the smartphone lineup fuses pro-grade imaging with next-generation AI innovation.

Leading the lineup is the HUAWEI nova 14 Pro, which pioneers a groundbreaking 50MP Front AI Portrait Dual Camera, with 50MP Ultra Portrait Autofocus Camera and 8MP Close-Up Portrait Camera. This front-facing dual-camera innovation captures every detail within an astoundingly huge range. 

It also introduces the industry’s first Ultra Speed Snapshot on both front and rear cameras, ensuring that every motion or fleeting glance is preserved in perfect clarity. With its industry-first 0.8x to 5x selfie camera zoom range, it allows users to effortlessly shift from intimate close-ups to expansive group portraits while still capturing every detail in stunning clarity. 

Fully claiming its title as the King of AI Selfies, the HUAWEI nova 14 Series takes front-camera experience to the next level with a suite of AI-powered tools that transform how users capture and refine their snapshots. 

AI Best Expression analyzes every frame in a burst, pinpointing every person’s most flattering angles to ensure selfies always look perfect. AI Beauty Effect enhances features with natural, studio-grade refinement to give users the confidence to capture their best selves. For creative control, AI Remove intelligently erases unwanted objects or background distractions with a single tap, making sure selfie photos always look clean, sharp, and ready for posting. 

The HUAWEI nova 14 Pro elevates the mobile photography experience to new creative heights with an Ultra Chroma Camera on its rear. This flagship-level Ultra Chroma Camera uses 1,500,000 spectral channels to capture photos with lifelike colors with up to 120% improvement in color reproduction accuracy, allowing users to capture what they see. 

Dynamic crystal design 

The HUAWEI nova 14 Series’ new Ice Crystal Texture brings its signature trendsetting vision to life, giving the phone a dynamic, shimmering finish, bringing to life the youthful, bold spirit that defines the HUAWEI nova Series. 

The HUAWEI nova 14 Pro stuns with a 6.78” Flawless Quad-Curved Display, while the HUAWEI nova 14 sports a 6.7” OLED Flat-Edge Screen. Available in Crystal Blue, White, and Black, the HUAWEI nova 14 Series lineup is made for trendsetters.

Beyond its stunning design and advanced imaging capabilities, the HUAWEI nova 14 Series also promises a smarter, more seamless, and more secure smartphone experience through its upgraded EMUI 15.

A large 5500mAH battery with 100W HUAWEI SuperCharge Turbo powers the HUAWEI nova 14 Pro and HUAWEI nova 14. A quick 38-minute charge brings the battery to 100%.

A new era of self-expression awaits

Packing a powerful, AI-enhanced selfie performance, the HUAWEI nova 14 Series is set to transform the way users capture and create in today’s day and age while forwarding HUAWEI’s vision of empowering users to express their truest selves through innovative technology.

Prepare your best angles and stay tuned as the King of AI Selfies, HUAWEI nova 14 Series is slated to be officially unveiled in the Philippines this Nov. 27, 2025.

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Create, connect, and conquer the awesome way with the Samsung Galaxy A series

by Contributor
written by Contributor

IN A world that never stops moving, your phones are more than just tools; they are companions for school, work, leisure, and everything in between. The Samsung Galaxy A series is designed to keep you on top of everything, with incredible features that allow you to create, connect, and conquer every day. Best of all, there is a Galaxy A phone for every style and budget, so anyone can live life the awesome way.

Galaxy A56 5G and Galaxy A36 5G: An awesome upgrade for work and play

The Galaxy A56 5G and Galaxy A36 5G are packed with Awesome Intelligence features that make everyday moments smarter and more fun. From Gemini Live for natural voice chats and effortless cross-app productivity, AI Select that helps take instant actions, to Best Face on the Galaxy A56 5G that makes sure you look your best in group shots, to Object Eraser that gives cleaner photos in a snap—this phone puts AI magic right at your fingertips.

And with a 5,000 mAh battery, anyone can keep the fun going all day and night. Pair that with its 6.7-inch FHD+ Super AMOLED display and 1,200-nit Vision Booster, and you have a screen that is bright, bold, and crystal-clear—even under the sun. Perfect for streaming, gaming, or just endless scrolling.

Level up with the Galaxy A36 5G, available in Awesome Lavender, Awesome Black, and Awesome White. Grab it for ₱19,990 (8GB+128GB, online exclusive) or ₱21,990 (8GB+256GB). Or go all-in with the Galaxy A56 5G in Awesome Lightgray, Awesome Graphite, and Awesome Pink—priced at ₱23,990 (8GB+128GB, online exclusive) and ₱25,990 (8GB+256GB).

Bold looks, brilliant intelligence with the Galaxy A26 5G

The Galaxy A26 5G proves that style and smarts go hand in hand. With its glossy glass back and fresh color options like Mint, Peach Pink, and Black, it is a phone that looks as good as it feels. Plus, with an IP67 rating, it is tough enough to handle splashes, dust, and the surprises of everyday life—so anyone can keep going without worry.

On top of that, the Galaxy A26 5G comes with Awesome Intelligence features that make every moment easier and more fun. Use Circle to Search with Google to instantly get answers or explore what catches one’s eye, and try out personalized filters to make photos stand out. It is the perfect mix of durability, style, and smart features—all in one awesome package.

Time to gear up with the next Galaxy upgrade! The Galaxy A26 5G is priced at just ₱15,990 for the 6GB+128GB variant and ₱17,990 for the 8GB+256GB option.

The Galaxy A17 5G is your reliable partner, combining power, style, and innovation at an accessible price. It boasts a 6.7” Super AMOLED display with 90Hz refresh rate for smooth, vivid viewing, a 50MP triple camera with OIS for sharper photos and videos even in low light, and a long-lasting 5,000mAh battery with 25W Fast Charging to keep up with your day. 

The Galaxy A17 5G also comes with Gemini integration for hands-free AI assistance, plus Samsung Knox Vault security, and Corning® Gorilla® Glass Victus®+ for better durability. Combining upgraded features for productivity and entertainment, plus lighter and slimmer bodies, the Galaxy A17 is built to be your all-in-one companion for creating, streaming, and staying connected anytime, anywhere.

Meanwhile, the Galaxy A07 LTE keeps things simple yet awesome with its smooth 90Hz display, upgraded performance, and all-day battery life in a slim, lightweight build. Reliable and secure, it is the ideal everyday companion for students and first-jobbers who want style and value in one device.

Upgrade to the new Galaxy A07 or A17 and enjoy 26% off Galaxy Buds Core, 10% off Galaxy Fit3, plus a free Travel Adapter with every purchase–valid until November 30, 2025. Get 0% installment plans and up to ₱1,000 off via Home Credit for an easier, more affordable upgrade. The lowest storage variants start at ₱5,290 for A07 LTE, available in Light Violet and Black, and ₱10,590 for A17 5G, available in Black, Gray, and Blue (online-exclusive).

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BusinessScience & Technology

Samsung brings back Solve for Tomorrow to the Philippines this 2025

by Contributor
written by Contributor

MANILA, Philippines – Samsung’s Solve for Tomorrow marks its much-anticipated return to the Philippines, celebrating 15 years of empowering STEM students worldwide through technology and innovation. With the support of the Department of Education (DepEd), Samsung invites the next generation of Filipino innovators to take part in this global movement through bold, tech-driven solutions to real-world challenges.

Samsung, a global leader and pioneer in innovation, continues to champion inclusive access to technology and education through impactful programs that empower the youth, with a long-standing commitment to advancing STEM learning. 

Now in its 15th year globally and its 3rd year in the country, Solve for Tomorrow opens its doors once again to Grades 8 to 10 students from all government-managed Science High Schools across the Philippines, with Samsung awarding over PHP 2 Million total worth of cash prizes and Samsung devices for the winning schools, teams, and teacher advisers. 

Got a big idea? Here’s how to join the Solve for Tomorrow 2025

This year, teams will be composed of up to four (4) students and one (1) teacher-adviser. Together, they are encouraged to bring forward creative, tech-powered solutions that make a real difference in their communities.

Teams should identify a local community or environmental sustainability problem they want to solve with the themes: Environmental Sustainability through Technology, Social Change through Tech and Sport, and Solving Community Problems with Artificial Intelligence (AI).

For the first theme, Environmental Sustainability through Technology, students can leverage STEM principles to reuse, recycle, and regenerate materials into high-value products — promoting sustainability and reducing waste in design, production, and consumption.

The second theme, Social Change through Tech and Sport, encourages students to harness sport and technology to drive education, entrepreneurship, and social inclusion, creating better opportunities and brighter futures for young people.

The final theme, Solving Community Problems with AI, invites students to apply AI in developing innovative, practical solutions to real challenges faced by their communities, fostering critical problem-solving, social responsibility, and tech-driven impact at the local level.

Students must develop a STEM proposal that presents their solution in a maximum of 2,500 words and not more than 7 pages for Word format, or 5 slides for PowerPoint format. Proposals must be submitted as a PDF file, not exceeding 40 MB. 

The Deadline for Entry submissions is on October 26, 2025 at 11:59 PM.

Entries will be evaluated based on design innovation, relevance to the community, feasibility, STEM integration, sustainability, and clarity of proposal.

The top 10 shortlisted entries will be announced on November 11, 2025, and will receive mentoring from Samsung representatives to refine their solutions. These teams will then present their final proposals to a distinguished board of judges on December 3, 2025.  The top three teams will be announced on December 9, 2025, and awarded by Samsung Philippines.

More than PHP 2 Million Worth of Prizes Up for Grabs! 

The top 10 teams for this year’s Solve for Tomorrow competition will receive more than PHP 2 million worth of Samsung devices and cash prizes. The Grand Prize winner will receive Php 500,000 worth of Samsung devices for their school, Php 250,000 worth of Samsung devices for the students and their teacher, Php 100,000 in cash for the team members, and Php 30,000 in cash for their teacher.

Meanwhile, the Second Prize winner will take home Php 300,000 worth of Samsung devices for their school, Php 250,000 worth of Samsung devices for the team and their teacher, Php 70,000 in cash for the team members, and Php 25,000 in cash for the teacher.

Finally, the Third Prize winner will receive Php 200,000 worth of Samsung devices for their school, Php 250,000 worth of Samsung devices for the team and their teacher, Php 50,000 in cash for the team, and Php 15,000 in cash for the teacher.

The remaining teams in the top 10 will receive Php 15,000 in cash for their team and Php 5,000 for their teacher.

Empowering Future Innovators

Since its launch in 2010, Solve for Tomorrow has evolved from a simple essay contest into a full-scale innovation platform. For 15 years, the program has equipped students with hands-on experience and design thinking tools, guiding them in finding real-world solutions through the power of tech, reflecting Samsung’s mission to make technology accessible for all while nurturing the next generation of “next-gen heroes”.

This year’s competition includes a bold new focus on the power of Artificial Intelligence (AI), continuing Samsung’s goal to inspire students to imagine, create, and lead a better tomorrow.

In recent years, Artificial Intelligence (AI) has become an integral part of daily life, offering new ways to work and live more efficiently. This growing integration of AI presents a unique opportunity for young Filipinos, adept at utilizing AI tools like smartphones and voice assistants, to develop impactful solutions for pressing community challenges. Hence, this year’s “Solve for Tomorrow” initiative will prioritize AI-driven solutions for real-world issues, alongside fostering sustainability through the power of technology, and social change through the strategic application of both technology and sport.To participate in this year’s Solve for Tomorrow, please visit  https://www.samsung.com/ph/solve-for-tomorrow/. You can also follow Samsung Philippines on social media for the latest updates: Facebook- www.facebook.com/SamsungPH, X- www.x.com/SamsungPH, Instagram-  https://www.instagram.com/samsungph/#.

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BusinessScience & Technology

HUAWEI Pura 80 now available for pre-order

by Contributor
written by Contributor

MANILA — Redefining mobile photography with versatile innovation, sleek design, and powerful performance, HUAWEI introduces the HUAWEI Pura 80, HUAWEI’s new flagship smartphone. Blending advanced imaging, refined minimalist aesthetics, and AI-infused interactions, the HUAWEI Pura 80 delivers a revolutionary brand renewal experience that creates complete immersion for users.

Now available for pre-order in the Philippines for PHP 47,999 from August 29 until September 11, 2025, the HUAWEI Pura 80 invites users to see everyday moments in a new light, setting a new standard for smartphones that balance simple elegance with enduring performance.

Bring everyday stories to life with the ultra chroma camera’s cinematic imaging 

With the HUAWEI Pura 80, cinematic imaging takes everyday stories to the next level. Its Ultra Chroma Main Camera, users can see every texture, color, and mood exactly as they appear. Its exceptional dynamic range and color precision transforms every picture into a cinematic frame, filled with detail and emotion. From golden-hour portraits showing natural skin tone to the vibrant colors of natural landscapes, users can capture memories with true-to-life clarity.

Combined with a 50 MP Ultra Lighting Camera that captures vivid detail under the midday sun or in the quiet glow of night. Its 12 MP Periscope Telephoto Camera (f/3.4 aperture, OIS) extends the reach with optical precision, making faraway subjects appear crystal clear. The 13 MP Ultra-Wide Camera (f/2.2 aperture) opens up the frame for sweeping landscapes and group shots, while the 1.5M Spectral Channels Ultra Chroma Camera ensures color reproduction stays rich and accurate. Whether snapping spontaneous city moments or zooming in on distant horizons, the HUAWEI Pura 80 ensures every story is told with breathtaking dimension and depth.

Experience seamless AI features at your fingertips

The HUAWEI Pura 80 lets users experience seamless AI features right at their fingertips, integrating intelligent, AI-powered functions into daily life to make every interaction smart and effortless. Users can edit photos easily with AI Removal, helping to remove unwanted passersby or objects with a single tap, so images stay clean and focused on the subject matter. AI Gesture Control adds a new layer of interaction, letting users engage with their device without touching the screen by airscrolling, airpressing, or holding your palm out to enable a Grabshot that allows for instant photography. 

HUAWEI ensures group photos capture everyone at their finest with AI Best Expression by selecting the best facial expressions across multiple shots. It guarantees no one is caught blinking or looking away, so that every person’s smile shines through. 

Privacy and communication feel smarter with AI Messaging and AI Noise Cancellation. Notifications stay hidden when someone else looks at your screen, while real-time syncing discreetly delivers messages to users HUAWEI wearables. During calls, AI Noise Cancellation prevents sound leakage and blocks background noise, keeping voices crystal clear even in busy places like airports or karaoke bars.

Convenience takes center stage with the Smart Controls Button, designed to simplify the way users navigate tasks. A single tap unlocks the phone instantly, a double tap opens preset apps like a flashlight or notepad, and a swipe adjusts focal length during photography. A long press activates Celia, HUAWEI’s smart assistant, making it easier to stay organized and personalize users’ experience. Protected with a built-in fingerprint recognition that ensures secure and seamless access for each user.

With Interactive Themes for the homescreen, like Emoji Crush and Air Hoops bring fun, personalized experiences to the screen. Whether it’s shooting hoops with simple gestures or watching emojis react in real time, these features turn everyday moments into something more dynamic and engaging.

Refined Design with Youthful Elegance

The HUAWEI Pura 80 brings together sensible design and everyday durability with a 6.6-inch OLED display, framed by a sleek flat-edge screen and a frosted glass back. Its refined yet modern aesthetic delivers a youthful elegance, while the captivating frosted texture offers a tactile experience you have to feel to believe.

Its matte texture is crafted with refined sandblasting for a skin-friendly, premium feel that provides both a comfortable grip and an anti-fingerprint surface. Made available in three refined colorways of Frosted Gold, Frosted Black, and Frosted White, each offers a fresh expression of modern elegance to match every personal style.

Durability is built into its design with 2nd Generation Kunlun Glass which offers 20x times improved drop resistance, keeping its pristine look intact even through the demands of daily life. This balance of elegance and resilience makes the HUAWEI Pura 80 an enduring companion for both professional and personal use.

Enjoy Power That Lasts, Sound and Visuals That Immerse

Packed into its slim profile is the power to keep up with demanding routines. The 5170mAh battery fuels long days, while 66W HUAWEI SuperCharge gets the device back to full power in minutes. For cord-free convenience, the 50W Wireless SuperCharge ensures fast charging with less hassle.

Entertainment feels richer with the HUAWEI Pura 80’s Ultra-Large Amplitude Dual Speakers, featuring the industry’s largest 0.85mm amplitude bottom speaker and a 10x larger acoustic chamber. This design delivers deeper bass, clearer highs, and a more dynamic sound experience from a slim frame.

While the HUAWEI X-True Display™ delivers retinal-grade clarity, accurate color display, and remarkable brightness, it goes even further with a 460ppi pixel density that produces exquisite images with lifelike detail and precision. The 1–120Hz adaptive refresh rate intelligently adjusts based on browsing needs, ensuring smooth visuals whether scrolling, streaming, or gaming. It also supports HDR high dynamic display, keeping light and shadows balanced so every scene feels immersive. Whether indoors or outdoors, the HUAWEI Pura 80 screen creates an immersive viewing experience that stays vibrant yet easy on the eyes.

HUAWEI Pura 80, pre-order today

The HUAWEI Pura 80 is now available for pre-order in the Philippines for PHP for PHP 47,999 from August 29 until September 11, 2025, through HUAWEI Experience Stores, the HUAWEI Online Store, Shopee, Lazada, and TikTok Shop.

Pre-orders of the HUAWEI Pura 80 come with a HUAWEI WATCH GT 5, trade-in tokens worth PHP 5,000, and HUAWEI Care+ worth PHP 4,799.

Be among the first to experience a new era of flagship innovation, where cinematic imaging, refined design, and AI-powered intelligence redefine how every moment is captured and enjoyed.

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Bring your story to life with HUAWEI’s advanced imaging power through the XMAGE Awards 2025

by Contributor
written by Contributor

MANILA, Philippines — HUAWEI is once again calling on photographers and hobbyists to share their unique perspective for the HUAWEI XMAGE Awards 2025, a yearly global mobile photography competition that celebrates life through images. Accepting submissions until September 15, 2025, the contest offers a platform for photographers from around the globe to take their talents into the international spotlight and inspire the world through their lens. 

Open to all HUAWEI smartphone users, the competition welcomes submissions across 8 creative categories, each designed to highlight diverse forms of visual storytelling. These include So Far So Close, Faces, Colour & Shade, Good Night, A Heartwarming World, Experimental Lab, Storyboard, and Action. 

Recognizing the world’s finest mobile photography with XMAGE 100

For this year’s competition, three exceptional photographers will be crowned Grand Prize winners, each taking home USD 10,000, while 97 other talented participants will be awarded USD 1,500 each. 

Their work will be judged by an international panel of nine distinguished experts from the world’s most respected visual arts institutions, bringing together a wide range of professional backgrounds and perspectives. Among them is Liu Heung Shing, a Pulitzer-Prize-winning photojournalist. Chen Xiaobo, leading editor at Xinhua News Agency and imaging researcher. Wang Chuan, professor and doctoral supervisor at the Central Academy of Fine Arts, and an artist. The jury also includes documentary photographer Chen Jie and visual sociologist Nichole Fernandez. Florence Bourgeois, Director of Paris Photo, and Shoair Mavlian, director of The Photographers’ Gallery. They are joined by Fannie Escoulen, curator of visual arts. Completing the panel is Li Changzhu, chief strategy officer of the Huawei Health Team.

As part of HUAWEI’s exclusive photography brand and initiative, outstanding works will be compiled for XMAGE 100, a curated global showcase of exceptional mobile photography. These selected pieces will be featured in international exhibitions, HUAWEI content campaigns, and future events, giving photographers more opportunities to be seen worldwide and celebrated for their vision.

Filipino Visual Storytellers Shine at XMAGE 2024

The Philippines made its mark at last year’s XMAGE Awards, with multiple Filipino photographers earning recognition on the global stage. Notably, there was Justin Mendoza, a Filipino account manager, who emerged as one of the three Grand Winners for his captivating shot “Pick a Beak”, taken on a HUAWEI P30 Pro. The image, portraying a pelican standing behind a fisherman, earned high praise from the panel of international judges.

Pick a Beak – Justin Mendoza shot using the HUAWEI P30 Pro

The awards also celebrated Ferdinand Bendana, a multimedia coordinator, whose “Eagle’s Eye”, shot on a HUAWEI Mate 50 Pro, won the prestigious Best of Mate Series Award. These achievements highlight how Filipino talent continues to inspire and excel in mobile photography worldwide.

Eagle’s Eye – Ferdinand Bendana shot using the HUAWEI Mate 50 Pro

HUAWEI continues to push smartphone photography forward, empowering photographers to capture life’s moments with professional precision at their fingertips. The XMAGE Awards provide mobile photographers everywhere with a platform to craft and share breathtaking visuals, uniting audiences in celebrating the power of images.

Take a Bold Step Forward in Smartphone Photography with the HUAWEI Pura 80 Series

Designed for those who aspire to stand out, the new series empowers every user to capture lifelike clarity in every frame. Both the HUAWEI Pura 80 Ultra and Pura 80 Pro are equipped with an Ultra Lighting Main Camera, delivering vivid and bright images whether it’s an afternoon stroll through bustling city streets, a quiet coffee break, or a once-in-a-lifetime trip abroad.

The HUAWEI Pura 80 Ultra elevates professional creativity with its 1-Inch Ultra Lighting HDR Camera. This powerful sensor reproduces colors and light with stunning accuracy, creating photorealistic images. Its industry-leading HDR video also enables users to record glowing sunsets or fire-lit performances in striking detail.

The HUAWEI Pura 80 Pro with its Ultra Lighting Macro Telephoto Camera, shows intricate details from far away or up close. From dazzling night scenes to the fine textures of traditional woven fabrics, this gives photographers the freedom to explore creative storytelling even in low-light places.

Bringing color to life like never before, the HUAWEI Pura 80 Ultra and HUAWEI Pura 80 Pro also come equipped with the powerful XMAGE Ultra Chroma capabilities, giving photographers the tools to produce images with unmatched richness and dynamic range. With the HUAWEI Pura 80 Series, anyone from casual hobbyists to professional photographers can create visuals that leave a lasting, true to life impression.

Share Your Vision and Lead with Your Lens at the HUAWEI XMAGE Awards 2025

HUAWEI invites photographers and hobbyists to showcase their creative vision in this year’s competition. Participants can submit up to 30 entries, including photos and videos. All entries must be captured using a HUAWEI smartphone. Images should be in JPG, JPEG, or PNG file format under 30 MB, while videos should be MP4 under 400 MB, with its original EXIF data intact.

Entries can be submitted via the XMAGE Awards website, HUAWEI Community, or My HUAWEI app using a HUAWEI ID. Photographers can also share their work on Instagram by posting with #HUAWEIXMAGE or following @huaweixmageawards, and ensure their profile is set to public.

To learn more about the HUAWEI Pura 80 Series and the XMAGE Awards 2025, visit HUAWEI’s official website or social media accounts (Facebook | Instagram).

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HealthSports

Rise Higher: Samsung celebrates wellness with Galaxy Manila Maratahon

by Contributor
written by Contributor

SAMSUNG Philippines, building on its recent successful runs in key areas in the country, elevated its partnership with RUNRIO through the Galaxy Manila Marathon, a landmark celebration of health, wellness, and the vibrant spirit of Manila on August 10, 2025, at the SM Mall of Asia (MOA) Complex.

Drawing 19,000 runners, the event stands as one of the country’s largest and most anticipated fitness gatherings this year. Samsung continues to champion a lifestyle of movement and discovery, encouraging participants to rise higher in their fitness journeys while appreciating iconic local landmarks in Manila passing through the storied grounds of Rizal Park, the enduring walls of Intramuros, the sweeping views along Roxas Boulevard, and the cultural landmarks of the Cultural Center of the Philippines (CCP) Complex. 

Powered by the latest Galaxy Watch innovations, Samsung continues to inspire wellness journeys through its Galaxy Watch series. The newly launched Galaxy Watch8 and Galaxy Watch8 Classic serve as powerful companions for anyone striving to stay on top of their health. 

“The Galaxy Manila Marathon shows how AI and innovation can take wellness to the next level. With features like the Running Coach and the power of the Samsung Galaxy Ecosystem, the Galaxy Watch8 series helps users run smarter and push further,” Samsung Electronics Philippines Ecosystem Product Marketing Manager Michelle Tee shared.

“Our aim is to continue inspiring Filipinos to live healthier, more active lives. The event shows how technology and wellness can move together, empowering runners to push limits, stay connected, and achieve their personal best,” Tee emphasized.

Team Galaxy led by Miss Universe 2018 Catriona Gray (center), Jeff Lo (third from left), Raffy Castillo, RUNRIO Founder and CEO Coach Rio de la Cruz, Nicole de la Cruz, Jolo Luarca, Samsung Electronics Corporation Head of Brand and Social Aika Lim de Rivera, and Samsung Electronics Corporation Head of Product Marketing for Mobile Experience Joseph Aruta, strike a post-race pose, celebrating a day of movement, wellness, and community spirit. 

Redesigned to help you reach for Ultimate Wellness

The Galaxy Watch8 series offers a smarter, more connected way to stay motivated, whether you are training for your next marathon or simply embracing a more active lifestyle. Its sleek design meets rugged functionality, with a 50% brighter display and 3,000 nits peak brightness, runners can easily track stats even under the harshest daylight.

Whether you are training for your first 5K or chasing a personal best, the Galaxy Watch8’s Running Coach delivers personalized plans and real-time guidance based on your fitness level. Stay motivated with the updated Together feature that now supports running—challenge friends, track progress, and make every mile count.

The Galaxy Watch8 series is also built for those who want more than just distance tracking—it is your smart wellness coach on the go. It is the first smartwatch to introduce an Antioxidant Index, letting you measure carotenoid levels in just five seconds to support healthy aging. Equipped with the advanced BioActive Sensor, it provides runners with in-depth health insights, empowering them to train smarter, recover better, and push further.

Michelle Tee, Samsung Electronics Corporation Product Marketing Manager for Galaxy Ecosystem, shares the innovative health and fitness features of the Galaxy Watch8, highlighting how technology can inspire a more active lifestyle.

To help you stay balanced, High Stress Alert notifies you when it is time to slow down, while the Mindfulness Tracker logs your mood and guides you through calming breathwork. Not only that! With the AI-powered Energy Score, you will get a quick read on your physical and mental energy so you can plan your day—and your next run—smarter.

Created together with Google, the Galaxy Watch8 series is the first smartwatch to launch with Gemini, Google’s powerful AI assistant and run on Wear OS 6, bringing next-level intelligence to your wrist.  Go hands-free and stay in stride with natural voice commands that let you manage apps like Samsung Health, Calendar, Reminder, and Clock effortlessly.

Optimized with the new One UI8 Watch, the interface is sleek, intuitive, and tailored to the Watch face. Multi-info Tiles let you view key metrics like weather, events, and health stats at a glance, while the Now Bar and depthless notifications keep your most important updates front and center, so you can focus on your pace, not your screen.

Crafted for endurance and everyday elegance, the Galaxy Watch8 is made for the long run. With a fully reengineered structure and 30% more efficient component layout, it is now 11% thinner for a lighter, sleeker fit. Designed for all-day comfort, it will not weigh you down whether you are racing, training, or cooling off, available in 44mm or 40mm, in Graphite or Silver. 

For a more refined look, the Galaxy Watch8 Classic adds timeless sophistication with a rotating bezel and handy quick button, available in 46mm Black or White. Plus, both models can be customized with stylish bands to suit every runner’s lifestyle—on and off the race course.

For those pushing boundaries outdoors, the Galaxy Watch Ultra is the toughest and most advanced Galaxy Watch yet. With up to the longest battery life in the lineup and a durable titanium build—now available in the bold new Titanium Blue—it is made for endurance, performance, and adventure.

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BusinessScience & Technology

HUAWEI rolls out the red carpet at the launch of XMAGE Exhibition and HUAWEI Pura 80 Ultra and HUAWEI Pura 80 Pro

by Contributor
written by Contributor

MANILA, Philippines — HUAWEI, in collaboration with Vogue Philippines, staged a dazzling celebration of fashion-next, future-next innovation, artistry, and elegance for the official launch of the HUAWEI Pura 80 Series in the Philippines. Held at the BGC Arts Center, Taguig City, last August 7, the grand event was made more remarkable by the HUAWEI XMAGE Photography Exhibition, which showcased top-tier photos captured using HUAWEI smartphones.

The HUAWEI Pura 80 Ultra and HUAWEI Pura 80 Pro are now available for pre-order. Prices start at PHP 59,999. Meanwhile, the HUAWEI Pura 80 is expected to be available soon in the Philippines.

An evening of elegance and innovation

The event brought together some of the country’s top celebrities, photographers, and tastemakers under one roof, dressed in fashion-forward looks that echoed the dazzling design of the HUAWEI Pura 80 Series. Among the star-studded guests who graced the event was Filipino award-winning actor Jericho Rosales. He raved about how the HUAWEI Pura 80 Series fits seamlessly into his life, whether as a fashionable companion for glamorous events or a photography device to capture nightscapes while he’s out riding his motorcycle. He claimed that the phone’s revolutionary mobile imaging technology, “fashion-next” desig,n and AI-enabled performance match his life, from big events to quiet moments with friends. “It’s more than just a phone — it’s a companion that lets me capture my world, day or night, in the best way possible,” said the actor.

United by a shared commitment to pushing creative boundaries and redefining visual storytelling, HUAWEI collaborated with Vogue Philippines for the event. As a global authority in style and culture, Vogue brought its distinct editorial perspective to the occasion, with Suki Salvador, president of Mega Global Licensing, taking center stage at the event to share their insights on the significance of phone photography in capturing moments before they slip away. Highlighting how HUAWEI’s superior mobile imaging technology empowers creatives, Suki Salvador emphasized how the HUAWEI Pura 80 Series enables “sharp shooters” like Borgy Angeles and Gab Villareal to capture everything from sun-kissed portraits to the vibrant Poblacion nightlife with exceptional detail and color accuracy in every frame.

“Regardless of the medium, day or night, it’s the (wandering) eye that is truly capable of discovering stories worth telling,” said Suki Salvador. “With the HUAWEI Pura 80 Series, the gap that once divided professionals from casual photographers begins to coalesce, letting anyone and everyone tell their narratives the way they always envisioned.”

HUAWEI Pura 80 Series: precision in every frame

During the event, the spotlight shone brightly on the HUAWEI Pura 80 Ultra and HUAWEI Pura 80 Pro, both embodying the legacy of the HUAWEI Pura Series. Both devices are now available for pre-order in the Philippines. The HUAWEI Pura 80 Ultra leads the charge, debuting the industry’s first Switchable Dual Telephoto Camera, which combines a 3.7x mid-telephoto and 9.4x ultra-telephoto lens in one unit that’s backed by a 1/1.28-inch Ultra Large Sensor. This groundbreaking setup enables the largest telephoto light intake to date, delivering cinematic portraits and sharp, detailed close-ups. 

A micron-level motor powers the seamless switch between focal lengths with over 140 precision components driving a compact system that increases the light path versus traditional telephoto modules. The HUAWEI Pura 80 Ultra also features a revolutionary 1-inch Ultra Lighting HDR Camera, which has a greater full-well capacity and delivers unmatched light and shadow capture. Real-time TCH-HDR technology enables 16EV dynamic range for flawless exposure in bright daylight or dim nightscapes. The 1-inch Ultra Lighting HDR Camera works in tandem with the AI Cinematic Engine to deliver stunningly lifelike video with rich detail and natural contrast.

On the other hand, the HUAWEI Pura 80 Pro elevates close-range mobile photography with its Ultra Lighting Macro Telephoto Camera, which offers a Super Close Focus of up to 5cm. This allows users to capture intricate textures and fine details with stunning clarity. Its massive F2.1 aperture enhances light intake to enable vibrant, true-to-life imagery even in challenging low-light conditions. The HUAWEI Pura 80 Pro also inherits the 1-inch Ultra Lighting Camera, which boasts the industry’s largest main camera light intake. Along with the Ultra Chroma Camera, this delivers rich, ultra-clear nightscape shots that faithfully reproduce colors and atmosphere in low-light environments. This gives users vivid, lifelike results that preserve the mood and magic of every moment.

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