TIKTOK Shop brought together creators, brand partners, and agencies at the TikTok Shop Creator Awards, recognizing individuals and communities that have shaped the platform’s discovery-driven ecosystem.
With the number of active TikTok Shop creators doubling year-on-year, the Creator Awards reflects the increasing participation in content-driven commerce and underscores the platform’s continued focus on supporting the evolution of its creator ecosystem through recognition, capability-building, and partnership development.
“The TikTok Shop Creator Awards highlights how creator-led commerce has evolved beyond content creation into sustained business-building,” said Franco Aligaen, marketing lead of TikTok Shop Philippines. “Creators are at the heart of discovery e-commerce, not only redefining how users experience and engage with brands, but building communities around various interests. Bringing together creators across different categories in one space is a testament to how much the ecosystem has grown and how creators have evolved alongside TikTok Shop in the country.”
Recognizing creators driving impact and innovation
TikTok Shop Philippines brand ambassador Andrea Brillantes was named Gen Z CEO Celebrity of the Year at the 2026 Creator Awards, recognizing her success as a creator-entrepreneur through her beauty brand Lucky Beauty.
The program featured awards presentations, live ranking-based recognitions, networking sessions, and experiential brand activations, bringing together over 180 attendees across the creator and partner ecosystem.
Among the standout creators was TikTok Shop Philippines brand ambassador Andrea Brillantes, who was named Gen Z CEO Celebrity of the Year, in recognition of the strong presence she has built on the platform through her beauty brand Lucky Beauty. Brillantes emerged as one of the prominent creator-entrepreneurs leveraging livestream selling to grow and engage her community.
Other top honorees included:
- Miss Dioza (@allaboutdioza), Super Star Creator of the Year. A former educator turned live-selling pioneer, Miss Dioza was recognized for her early role in building the TikTok Shop creator community and her continued mentorship of emerging creators within the ecosystem.
- Lierge Perey (@pereylierge), New Star Creator of the Year. Perey is a beauty creator known for her GRWM tutorials and skincare content, as well as her expansion into entrepreneurship through her brand SPOT Contact Lens.
- Dani Barretto (@danibarrettop), Celebrity Creator of the Year. Barretto is a mom, podcast host, wellness entrepreneur, and content creator who has used livestreaming to deepen community engagement while growing her business presence on the platform.
- Reinalie Morales (@rerefinds_ph), Live Record-Breaker Award, for her consistent high-performing livestreams in the fashion category, known for accessible and trend-driven selling formats.
- Nina Ellaine (@ninaellaine), Mega Campaign Champion, noted for her influence in the beauty space and her role in shaping locally driven beauty narratives on the platform as the Founder and CEO of Colourette Cosmetics and Fresh Formula.
- M-Commerce Corporation, MCN Agency of the Year. MCN was recognized for its consistent performance and contribution to scaling live commerce operations across creators and brand partners within the ecosystem.
Creators and partners recognized across multiple categories at the TikTok Shop Creator Awards, celebrating excellence in content creation, livestream selling, and digital entrepreneurship.
Setting the direction for a more expansive creator economy
Beyond the awards, TikTok Shop highlighted ongoing initiatives designed to support creator development and long-term ecosystem growth, including the Joint Business Planning (JBP) program. The initiative is designed to build more structured collaboration with top-performing creators through shared planning, targeted support, and long-term business alignment with top-performing creators.
This shift toward discovery-led commerce is further supported by TikTok Shop’s OnTrend program, which combines highly searched products, creator-led storytelling, and brand partnerships to drive product discovery at scale. By surfacing emerging trends and popular search behaviors, OnTrend enables brands and creators to respond in real time to audience demand, turning content into a driver of both discovery and conversion.
According to Cube x Impact’s Influencer Marketing in Southeast Asia 2025 report, consumers are becoming more driven by credible recommendations and meaningful engagement, with 83% of consumers reporting that they have made purchases through affiliate links, highlighting the value of creators in shaping both discovery and conversion in today’s e-commerce landscape. Brands are increasingly partnering with creators on TikTok Shop for product launches, with creator-led content generating millions of views while driving product discovery and sales.
“What we’re seeing now is creators moving beyond one-off campaigns into more sustained, intentional ways of building their businesses and growing the brands they work with,” said Aligaen. “Our focus is to support that shift, whether by creating more opportunities for collaboration, expanding access to creator programs across the country, or strengthening how creators can grow and scale over time on TikTok Shop.”
The platform has also begun bringing creator development initiatives outside of Metro Manila, starting with a workshop and onboarding session in Cebu. TikTok Shop is expanding similar engagements across Visayas and Mindanao hubs, as it continues to position itself as a platform where creators, brands, and partners collaborate to shape the future of discovery e-commerce in the Philippines.
