MANILA, Philippines — Nissan Philippines expands its electrified vehicle portfolio with the highly anticipated launch of the All-New Nissan Primera and All-New Nissan Navara Pro Plug-in Hybrid. The two models bring electrification to different driving needs, with the Primera offering an all-electric premium sedan experience and the Navara Pro combining plug-in hybrid technology, pickup versatility, and 4×4 capability.
Both models carry established Nissan nameplates into new forms of mobility, bringing together modern powertrain technology, distinctive design, and features suited to different driving needs. With the return of the Primera nameplate as a fully electric executive sedan and the introduction of a plug-in hybrid Navara Pro, Nissan adds new options to its local lineup for Filipino motorists.
“Electrification is creating new opportunities for the automotive industry, and Nissan is embracing these changes through continued innovation, ” said Nissan Philippines President, Yoshinori Kanazawa. “Our always daring spirit drives us to explore new possibilities and bring Nissan’s global technologies to more markets. With the All-New Nissan Primera and Navara Pro Plug-in Hybrid, we are taking another step in that direction here in the Philippines.”
All-New Nissan Primera: An Executive Sedan Reimagined for Electric Driving
The Nissan Primera first debuted in 1990, spanning three generations to become one of Europe and Japan’s favorite sedans. The nameplate now enters a new chapter as it makes its Philippine debut as a fully electric executive sedan, bringing the Primera name to the local market in an all-electric form.
The All-New Nissan Primera features a sleek sedan profile, highlighted by full LED lighting with sequential turn signals and an illuminated Nissan emblem. Its clean lines extend along the sides, with frameless doors and flush door handles seamlessly integrated into the body to maintain its streamlined appearance. Completing the exterior are 18-inch alloy wheels that complement its futuristic styling and give the new Primera a distinctive road presence while retaining the proportions of a premium sedan.
The All-New Nissan Primera brings together the comfort, convenience, and attention to detail expected of an executive sedan, starting with its Zero Gravity front seats. Featuring massage, ventilation, and heating functions, the seats provide both the driver and front passenger with a comfortable and relaxing experience, particularly on longer journeys.
The cabin also integrates technology through a 15.6-inch central display that provides access to vehicle controls and monitoring functions, along with Apple CarPlay and Android Auto connectivity. Meanwhile, its panoramic glass roof brings natural light into the cabin, creating a more open and airy feel, while ambient lighting adds a touch to its atmosphere. The combination of these interior features creates a calm interior environment that complements the All-New Nissan Primera’s executive sedan character.
On the road, the EV sedan delivers electric performance through a powertrain producing 218 PS and 305 Nm of torque, supported by a 58 kWh lithium iron phosphate (LFP) battery. With a driving range of up to 500 kilometers, the sedan is built for everyday commutes and longer drives. Furthermore, its fast-charging capability allows the battery to charge from 10% to 80% in approximately 19 minutes under compatible DC charging conditions, helping reduce the time needed for charging during trips.
Availability and Pricing
| SRP | Special Discount | Launch Promo | Ownership Package |
₱2,099,000 | ₱100,000 | ₱1,999,000 | Portable chargerHome wall charger3-year MyNISSAN Connect Subscription |
The All-New Nissan Primera will be available at a special launch price of ₱1,999,000. The model will also be offered in three exterior color options: Radiant Silver Metallic, Obsidian Black Pearl, and Glacier White Pearl, paired with a gray interior finish that complements its premium design.
For added ownership value, the launch promo package includes: Portable charger, Home wall charger, and a 3-year MyNISSAN Connect subscription.
Nissan Navara Pro Plug-in Hybrid: Pickup Capability with Electrified Performance
Backed by nine decades of Nissan pickup excellence, the Nissan Navara has earned its place among Filipino pickup owners through its reputation for durability, comfort, and capability.
The All-New Nissan Navara Pro Plug-in Hybrid builds on this heritage with an evolved design, a plug-in hybrid powertrain, and features intended to deliver a balanced pickup experience across everyday driving and more demanding conditions.
Powering the Navara Pro Plug-in Hybrid is a system that combines a 1.5-liter four-cylinder rated at 143 PS and 220 Nm, and an electric motor that delivers 212 PS and 350 Nm of torque. This combination brings together power and efficiency, with the Navara Pro Plug-in Hybrid achieving a certified driving range of up to 1,150 kilometers on a single full tank and fully charged battery under real-world driving, as tested locally by the Automobile Association of the Philippines (AAP).
The Navara Pro Plug-in Hybrid also has a bold exterior that combines Nissan’s familiar design with the D21’s iconic three-slot LED lighting signature that defines the front end, while its distinctive taillights and 18-inch alloy wheels add to its strong road presence. These design elements give the pickup a commanding look while retaining the rugged character expected of a Navara.
The Navara Pro Plug-in Hybrid also offers a premium, spacious cabin equipped with features for comfort and connectivity. Its six-way power-adjustable driver’s seat with ventilation and heating, together with the rear multi-link suspension system, helps provide a more comfortable ride.
For connectivity and entertainment, the 14.6-inch central display supports Apple CarPlay and Android Auto, with a 12-speaker Focal® sound system.
Moreover, its practical features add versatility to the cabin, from the 90-degree rear door opening for easier access to flip-up rear seats, removable under-seat storage, and fold-down rear seat backrests that can accommodate different passenger and storage needs.
The Vehicle-to-Load (V2L) power panel also allows compatible external devices to draw power from the vehicle, adding another layer of utility for daily activities and trips.
Built for more than the everyday drive, the Navara Pro Plug-in Hybrid carries Nissan’s off-road heritage into a new era of electrified mobility. Its intelligent 4WD system and electronic locking rear differential provide added confidence across varied terrain, while 232 mm of ground clearance and 700 mm water-wading capability help it take on challenging routes. With a 3,500 kg towing capacity, it is also ready to bring along the gear and the essentials for the outdoor escapes.
The All-New Nissan Navara Pro Plug-in Hybrid is available in two variants:
| SRP | Variant | Special Discount | Launch Promo | Ownership Package |
| ₱2,698,000 | LE | ₱50,000 | ₱2,648,000 | ● Home wall charger● 3-year MyNISSAN Connect Subscription |
| ₱2,498,000 | VL | ₱50,000 | ₱2,448,000 |
Starting at a special launch price of ₱2,648,000 for the LE variant and ₱2,448,000 for the VL variant, the All-New Nissan Navara Pro Plug-in Hybrid is offered with a ₱50,000 discount with a special ownership package including a home wall charger and a 3-year MyNISSAN Connect subscription.
Buyers can also choose from four exterior colors: Pearl White, Stardust Metallic Gray, Obsidian Black Pearl, and Retro Yellow Pearl, giving the pickup a range of looks to match its bold design and commanding road presence.
MyNISSAN Connect: Expanding Connected Car Services
Beyond its latest vehicle introductions, Nissan is advancing its connected car services through MyNISSAN Connect, offering owners more ways to access vehicle information and manage key functions remotely.
The updated MyNISSAN Connect introduces 34 new features that allow owners to access vehicle functions and information through their connected devices. For the All New Nissan Primera, these include Mobile Key for keyless vehicle access, display audio integration for easier access to connected features, battery monitoring to check battery status, and over-the-air updates to keep vehicle software up to date.
Owners of the All-New Nissan Primera and Navara Pro Plug-in Hybrid can also enjoy these features with a complimentary three-year MyNISSAN Connect subscription.
Driver Assistance and Safety
Technology extends to the driving experience, with Nissan Intelligent Mobility features designed to help drivers navigate different road situations. The All-New Nissan Primera features Nissan ProPILOT provides driver assistance in supported conditions, while the 3D Intelligent Around View Monitor helps drivers assess the vehicle’s surroundings when parking in tight spaces. It also includes the following:
- Intelligent Forward Collision Warning
- Intelligent Emergency Braking
- Lane Departure Warning
- Blind Spot Warning
- Rear Cross Traffic Alert
- High Beam Assist.
The Navara Pro Plug-in Hybrid also features driver-assistance and safety technologies suited to different driving conditions including:
- Intelligent Forward Collision Warning
- Intelligent Emergency Braking
- Intelligent Cruise Control
- High Beam Assist
- Lane Keep Assist
- Hill Descent Control
See the new models at the Nissan Intelligent Mobility Tour 7.0
Nissan welcomes motorists to discover its latest additions at the Nissan Intelligent Mobility (NIM) Tour 7.0, running from November 6 to 8 at Bonifacio High Street in Bonifacio Global City, Taguig; SM Seaside City, Cebu; and SM Lanang Premier in Davao.
The event also put the accessorized Navara Pro Plug-in Hybrid on display, showcasing additional styling and utility options that bring out the electrified pickup’s tough exterior and adventurous spirit.
As part of the experience, those looking to experience Nissan’s latest models on the road can take the All-New Nissan Primera and Navara Pro Plug-in Hybrid for a test drive starting at 10:00 A.M., alongside other electrified Nissan and core models.
With innovation driving its next steps, Nissan continues to explore new ground in mobility and bring more daring ways for Filipino motorists to experience its vehicles. Visit the nearest Nissan dealership to learn more about All-New Nissan Primera and Navara Pro Plug-in Hybrid and book a test drive, or reserve your next Nissan through the official Nissan Philippines website at www.nissan.ph.
