MANG INASAL, which now operates over 600 stores nationwide, is expanding its drive-through, delivery, and take-out services to make it easier for more Filipinos to enjoy its Ihaw-Sarap bestsellers.
The move comes as the Philippines’ Grill Expert continues to build on its strong engagement with Filipino consumers online, where the brand has emerged as one of the most talked-about quick-service restaurants (QSRs) in the country in 2025.
Mang Inasal is focused on converting high online visibility and cultural relevance into deeper consumer relationships and sustained growth.
“We want to go beyond just a strong online presence. By listening more closely to customers and engaging with them online, we can continue improving how they enjoy Mang Inasal, whether they’re dining in, ordering delivery, or picking up their favorites,” said Mari Aldecoa, VP for marketing of Mang Inasal.
Growing digital engagement and convenient access nationwide
Authentic consumer conversations online and culturally resonant campaigns have fuelled Mang Inasal’s digital presence. Mang Inasal has strengthened its creator partnerships and invested in digital tools that allow it to capture trends in real time, enhance content creation, and respond quickly to evolving consumer behavior.
Complementing its digital strength is an aggressive push to expand customer access points nationwide.
While dine-in remains central to the Mang Inasal experience—particularly for its signature “unli” offerings—the brand is scaling its delivery, drive-through, and take-out channels to meet growing demand for convenience. Its revamped delivery app, rolled out nationwide late last year, grew significantly in both downloads and deliveries, underscoring strong consumer adoption.
