MANILA, Philippines – Holcim Philippines reinforced its commitment to safer roads and communitiesthrough the rollout of its annual road safety campaign, with this year’s theme: “See Me, Save Me,”engaging more than 2,300 employees, contractors, drivers, educators, and host community membersacross Bulacan, La Union, Davao, and Misamis Oriental during the first week of June.
Implemented in partnership with host communities and schools alongside this year’s Brigada Eskwelaactivities, the campaign raises awareness on the dangers of blind spots and limited visibility – keyfactors behind many road incidents involving vulnerable road users such as pedestrians, cyclists, andmotorcyclists.
The initiative forms part of Holcim’s participation in the United Nation’s Decade of Action for RoadSafety (2021-2030) that calls for road safety awareness.
This reflects Holcim Philippines’ ongoing commitment to protecting people both within and beyond its operations.
Through a series of road safety orientations, toolbox talks, demonstrations, and communityengagements, participants learned practical behaviors that can help prevent accidents. Key messagesfocused on understanding vehicle blind spots, conducting proper mirror checks, maintaining safedistances from cyclists and pedestrians, taking extra time before moving from a stop, and anticipatingunexpected road situations.
These behaviors are critical for both truck drivers and private vehicledrivers, whether on-site or on public roads.”Road safety is a shared responsibility.
Through the See Me, Save Me campaign, we arestrengthening awareness among drivers and road users that simple actions —such as checking blindspots, slowing down, and staying visible—can help save lives,” said Mohit Kapoor, CEO of HolcimPhilippines.
The campaign was rolled out simultaneously across Holcim sites. Special sessions were alsoconducted for school personnel preparing for the opening of classes, highlighting the importance ofroad safety around schools and community areas where children and pedestrians are most vulnerable.
