OPENING a bank account is often the first step toward achieving financial goals, whether it is saving for the future, growing a business, or managing everyday finances. By making that first step simpler, faster, and more accessible through digital onboarding, Union Bank of the Philippines has been recognized by Capital Finance International (CFI.co) as the Digital Onboarding Excellence Champion 2026 (Southeast Asia). The award recognizes UnionBank’s efforts to remove barriers to banking while balancing convenience, security, and human expertise in the customer experience.
CFI.co highlighted UnionBank’s customer-friendly onboarding journey, which features self-service applications, resumable forms, electronic identity verification, selfie liveness checks, and app-based account activation. These innovations allow customers to move from application to transaction within a single digital experience, making it easier and more convenient to start banking anytime, anywhere. The publication also noted how UnionBank thoughtfully balances ease of use with responsible verification measures, helping deliver a smooth onboarding experience while supporting a trusted and reliable banking environment.
“We are honored and humbled by CFI.co’s recognition. It affirms our belief that innovation should create meaningful value for our customers,” said UnionBank’s Digital Channels Head, AJ Atienza. “Every innovation we build starts with a simple question: how can we make banking easier, more accessible, and more relevant to our customers’ daily lives? Our goal has always been to bring banking closer to them, remove barriers, and help them unlock financial possibilities so they can live life on their own terms.”
Today, UnionBank’s digital onboarding capabilities support both individual and business customers, making it easier to access financial services through convenient and secure digital channels. From personal accounts and credit cards to payroll, investments, and business banking solutions, customers can begin and expand their banking journey anytime and anywhere. CFI.co recognized how the Bank has broadened its digital onboarding capabilities across these products, helping more customers access the services they need through a more convenient digital experience.
For individual customers, UnionBank’s digital platforms provide seamless access to savings and deposit accounts, fund transfers, bill payments, and personal financial solutions. Customers can also apply for credit cards through the website, track their application status through the mobile app, and monitor their spending to stay aligned with their financial goals.
This same commitment to convenience extends to entrepreneurs and businesses. Through the UB Negosyante App, aspiring entrepreneurs and small business owners can open a BizStarter Account fully online, without branch visits or paperwork, with just an initial deposit of P5,000. By simplifying business onboarding, UnionBank helps customers turn ideas into ventures and access the financial tools they need to grow.
As businesses scale, UnionBank continues to support their evolving needs through The Portal, the Bank’s online corporate and business banking platform. The Portal enables corporate clients to manage payments, payroll, and checks digitally, reducing paperwork and streamlining processes that once slowed day-to-day operations. Through these solutions, UnionBank helps businesses operate more efficiently while staying focused on growth.
“From our retail to our corporate clients, UnionBank aims to make the banking journey as simple as possible. We will keep investing in technology and talent to elevate the banking experience. By listening to our customers and developing products and services that matter in their daily lives, we aim to unlock more possibilities and help them live a life unlocked,” said Atienza.
The recognition reflects UnionBank’s continued focus on creating experiences that empower customers to bank on their own terms. By combining technology, security, and human expertise, the Bank continues to unlock simpler and more accessible ways for people to manage their finances, pursue their goals, and participate more confidently in the digital economy.
Union Bank of the Philippines is regulated by the Bangko Sentral ng Pilipinas (https://www.bsp.gov.ph). Deposits are insured by PDIC up to P1 Million per depositor. For more info, please visit our website or contact us at (+632) 8841-8600. For more information, visit the UnionBank website at www.unionbankph.com, or follow for updates on Facebook, X (formerly Twitter), Instagram, or YouTube.
