MANILA — What happens when OPM rock veterans and today’s biggest hit-makers share the same stage? For thousands of concert-goers across Visayas and Mindanao, the answer is an unforgettable celebration of music, culture, and community as Tanduay First Five capped off its multi-city run with strong audience turnouts and memorable performances.
“This year’s Tanduay First Five is different in many ways from the previous ones we staged as we brought together new gen and old school bands and artists who collaborated live onstage. It attracted audiences of all ages, from millennials to Gen Z, and turned out to be one of the most memorable concert tours in the Visayas and Mindanao,” said Edzel Ty, Digital Brand Manager of Tanduay.
All concert venues were packed, from the Grand Capital Mall Open Grounds in Iloilo, to the SM Seaside City Cebu Concert Grounds in Cebu and the Davao Crocodile Park & Zoo in Davao.
Culture, Collaboration, and Community Through Music
One of the highlights of this year’s Tanduay First Five took place in Davao, where concert-goers witnessed the collaboration between hip-hop artists Skusta Clee and Flow G alongside rock bands Kamikazee and Parokya ni Edgar.
Zack Tabudlo and December Avenue also wowed the crowds in their performances in the other legs as they delivered hits that fans sang along to.
“Tanduay First Five reflects Tanduay’s commitment to being part of moments that foster creativity, self-expression, and lasting memories. We support spaces where people could connect and celebrate shared experiences,” Ty said, adding that the event wouldn’t be successful without the support of all the people who continue to love Tanduay and our OPM artists.
Organizing a multi-city tour for five acts was no walk in the park, though, but the Tanduay team pulled through and the concerts ran smoothly and saw exceptional attendance. In fact, many fans are already asking if there’s going to be another tour.
“When and where is the next TFF concert? This is the most common feedback we received on our social media pages along with some people requesting to have the Tanduay First Five in their own cities,” Ty shared.
And while the tour was initially planned to be a one-time event, Ty teased that there might be another Tanduay First Five by next year. For 2026, the public can look forward to the announcement of the new Tanduay Calendar Girl by the end of the year.
A Way of Giving Back
Tanduay First Five was conceived as Tanduay’s way of expressing it gratitude to its loyal customers.
“Tanduay wouldn’t be where it is at today without the support of all our loyal customers. We have been in the industry for more than one hundred years and continue to craft spirits that best represent our country and our heritage because of you,” Ty said.
