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From First Steps to First Finish Line: How Davaoeños Are Finding Community Through SM Active Hub

by Contributor
written by Contributor

DAVAO CITY – Transforming into the ultimate epicenter of fitness and community in the region, the SM Active Hub at your most-loved SM City Davao and SM Lanang proudly provides accessible, dynamic spaces where Davaoeños can max out their wellness experience and seamlessly pursue healthier lifestyles. From indoor pickleball tournaments inside the malls to exhilarating community runs, the hub bridges the gap between recreation and lifestyle, creating a vibrant ecosystem where fitness goals are met with collective encouragement.

The dedicated space has successfully turned individual health goals into shared triumphs, serving as an inclusive home where beginners, passionate hobbyists, and seasoned athletes share the same track.

Real Stories from the SM Active Hub Community

This year’s wellness movement highlights how the hub is actively reshaping the local active lifestyle scene through the eyes of its participants:

  • Daniel Jeur (26-year-old, new participant) Overcame initial nerves to conquer his first hybrid race. He credits his consistency to the accessible location. “The Active Hub is more than just a fitness space—it’s a community where people genuinely support each other.” Daniel said.
  • Kyle Gaite (82RISING) Represents the grassroots sports community. He highlights the hub as a vital platform for expanding local sports options. “By supporting diverse sporting events, SM Active Hub helps introduce more people to different disciplines while strengthening the local sports culture.” Kyle said.
  • Rose Marie Tee (Snail Pacers, Member for 2 Years) Found the perfect launchpad to sustain long-term wellness habits. “SM Active Hub made starting my fitness journey feel simple and exciting. It gave me the confidence and motivation to stay active.” Rose shared
  • Ethan Jacob B. Andales (Snail Pacers, Member since Nov 2025) Used the hub’s collaborative events to reignite his passion for running. “SM Active Hub helped me get back on my running era… It motivates me to run everyday and join their activities.” Ethan noted.

Davaoeños of all ages and fitness levels are invited to discover a healthier lifestyle and experience the camaraderie firsthand. Gala to the max and head over to the SM Active Hub at your most-loved SM City Davao and SM Lanang today, find your fitness buddy, and take your own first steps toward your goal on the next big finish line.

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CommunityFeatured

Day with Dads: Max out his big day at SM Supermalls

by Contributor
written by Contributor

Davao City — More than just traditional providers, today’s fathers are go-to gaming buddies, coastal runners, and highland adventurers. Celebrate Father’s Day with maxed-out shopping, localized dining, and interactive activities uniquely designed for unforgettable family bonding at your most-loved SM City Davao and SM Lanang.

Curated Gifts for the Ultimate Dads

Show appreciation for his unwavering support with premium pieces from Lacoste, high-performance smartwatches from Garmin, or all-day comfort footwear from Crocs. These handpicked gift options across our retail hubs ensure every father walks away feeling recognized and stylishly rewarded.

Get Active: The Dad’s Day Community Run

Lace up for the ultimate fitness bond at the Dad’s Day Community Run this Sunday, June 21 at 5:00 AM, happening at the 1L Annex Open Parking fronting Starbucks. Register via SM Malls Online app and get a chance to win incredible prizes like a Huawei Matepad SE 11, Rudy Project Overlap Mandalorian Edition sunglasses, and ₱5,000 worth of SM Gift Passes. Never forget to gear up with premium running essentials from Sports Central, Nike, Reebok, and Adidas.

Unforgettable Flavor and Fun Bonds

Treat him to an exceptional culinary experience with a robust family meal at Brique Modern Kitchen, fresh premium platters from Sushi Station, or quick and delicious local favorites at Fast Fresh. Afterward, transition into high-energy family fun by bonding with dad at Tom’s World, where you can double the excitement with arcade racing, multiplayer games, and prize-claw challenges to top off a perfectly maxed-out day of togetherness.

Make it a day with Dads and gala to the max with unmatched retail finds, high-stakes fitness rewards, and premium flavors only at your most-loved SM City Davao and SM Lanang. For more updates, visit the malls’ official social media pages.

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CommunityEnvironment

From trash to treasure: maxing sustainable green initiatives at SM Davao Malls

by Contributor
written by Contributor

Every small act goes a long way. Take one simple step toward helping the planet heal.

From being extra mindful on disposables to bringing own tumblers, practice eco-conscious habits at your most-loved SM City Davao and SM Lanang.

Swap recyclables for cash

This Philippine Environment Month, the Trash to Cash campaign is available on all Saturdays of June at SM City Davao and SM Lanang. Get instant rewards after dropping recyclables from 10AM to 2PM at the collection point at Open Parking C in SM City Davao and Open Parking E in SM Lanang.

Dispose e-wastes responsibly

Drop off old or broken gadgets, power banks, earphones, power cords, and commercial batteries at the SM Electronic Waste Collection Drop Box located along Cyberzone. A project of Cyberzone and SM Cares, together with Smart Communications and PLDT Home, this e‑waste bin is made from 8,400 pieces of used beverage cartons, a proof that sustainability can come full circle.

Small shifts for a big impact

Practice segregation through SM’s Recyclable-Disposable-Compostable Bins. Make sure to remove any scraps first and toss these to compostable bin before placing the used containers in disposable bin.

Save WATT matters

Every Monday, SM City Davao and SM Lanang switch off non-essential lights from 8PM to 9PM for mindful energy use. Care to practice the same habit at home or at work without sacrificing comfort.

With these eco-friendly initiatives, SM City Davao and SM Lanang make it easier for communities to take part in building a more sustainable future. Stay updated on the latest happenings by following the malls’ official social media pages.

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CommunityFeatured

SM Supermalls amplifies Gen Z’s voice at Super Pinoy Vibes

by Contributor
written by Contributor

Experience our roots, remixed!

Filipino culture continues to evolve, and today’s generation is shaping it in exciting new ways.

From the way Gen Z speaks and expresses themselves online to the music they stream, the food they crave, and the trends they proudly own, being “Pinoy” today is all about creativity, connection, and self-expression.

This June, your most-loved SM City Davao and SM Lanang bring all of that together through Super Pinoy Vibes, a fresh celebration of modern Filipino identity where culture, community, food, music, and style collide — making as the go-to places to Gala To The Max this Independence Day.

Taste the flavors that hit different

No Pinoy celebration is complete without food, and Super Pinoy Vibes serves up familiar Filipino favorites with exciting twists that today’s generation can’t get enough of.

At Rekado Davao in SM City Davao, a wide array of Filipino comfort cuisine is available for sharing with the tropa after a long day out. Meanwhile, Mesa, available in SM Lanang, continues to serve crowd-favorite Filipino dishes like Crispy Flying Seafood Noodles, Crispchon, Pork Sisig, and Tinapa Rice that always bring people together around the table.

Go all out with Ube Craze until June 16 at The Atrium in SM Lanang. Indulge in your favorite ube treats, discover purple-perfect finds, and dive into an UBErload of sweet surprises and all-out fun experiences.

This Independence Day, treat yourself with Merienda buffet, featuring Filipino favorites, at Rekado Davao in Expansion Wing, SM City Davao.

Express your Pinoy vibe

Super Pinoy Vibes goes beyond food, turning your most-loved SM City Davao and SM Lanang into spaces where today’s generation can celebrate Filipino creativity, identity, and community in fresh and exciting ways.

From June 1 to 12, shoppers can explore the Pinoy Vibe Photo Spots and Sari-Sari Bazaar, where colorful installations, local finds, fashion pieces, accessories, and unique products create the perfect space to show off your own Pinoy style. Whether you’re snapping content for your feed or discovering locally made finds, every corner becomes part of the experience.

Celebrate culture with the community

The celebration officially kicks off with special Flag Raising Ceremonies on June 12, setting the tone for a day filled with Filipino pride and youthful energy.

From June 12 to 14, the Super Pinoy Sale brings exciting deals and sulit finds across participating SM malls—making it the perfect time to refresh your wardrobe, upgrade your essentials, or discover something new while celebrating local culture.

Celebrate what makes today’s Filipino generation unique through experiences that feel proudly local, fresh, and uniquely yours. Experience modern Filipino culture and make memories only at your most-loved SM City Davao and SM Lanang.

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Community

More than 500 participate in life-saving skills campaign in Mindanao

by Contributor
written by Contributor

Engr. Liza B. Silerio, Co- Chairperson of Arise Philippines and Vice President of the Corporate Compliance Group of SM Supermalls (center) and SM Lanang Mall Manager Kimberly Ann Remolona (3rd from left) during the conclusion of the Hands-Only CPR training held at Cinema 2, SM Lanang on  June 4, 2026.

Participants of the Hands-Only CPR training campaigns simulated a CPR response on infant and adult dummies.

DAVAO CITY – More than 500 individuals from different establishments and agencies participated in the Mindanao leg of the free Hands-Only Cardiopulmonary Resuscitation (CPR) training campaign initiated by SM Supermalls and Arise Philippines in partnership with Department of Health – Health Emergency Management Bureau (DOH-HEMB).

As part of the vision of building a resilient nation, three separate Hands-Only CPR training campaigns were conducted at SM City General Santos, SM City Davao, and SM Lanang on June 3 and 4.

More than 190 mall employees and partner agencies participated in the SM Lanang session, over 180 in SM City General Santos, and more than 170 in SM City Davao, taking part in engaging demonstrations and hands-on activities that reinforced the importance of equipping everyday Filipinos with life-saving skills crucial during emergencies.

During the hands-on demonstration, participants simulated CPR responses proper for an adult and infant person in need of CPR intervention.
Through the campaign, SM Supermalls and Arise Philippines aim to promote public awareness and capacitate frontliners and ordinary citizens in cardiac emergency responses.

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Community

SM Davao employees spread social good through Brigada Eskwela 2026

by Contributor
written by Contributor

SM City Davao Assistant Mall Managers Jezer Gutierrez (leftmost) and Monina Tico (2nd from left) headed the turnover of trash bins, gardening tools, and cleaning materials to the Riverside Elementary School

DAVAO CITY – SM Lanang and SM City Davao employees helped prepare safer and more welcoming learning spaces for students by volunteering to clean and repaint classrooms and school grounds in two public schools in Davao City in support of the Department of Education’s Brigada Eskwela. Around 70 employees from both malls helped clean school facilities and grounds in Vicente Hizon, Sr. Elementary School and Riverside Elementary School in Calinan District in separate HR-led activities conducted on June 5, 2026.

Ms. Kimberly Ann Remolona (2nd from right), mall manager of SM Lanang, led the turnover of cleaning tools and paint kits to Vicente Hizon Sr. Elementary School on June 5, 2026.
SM City Davao employees helped weed school grounds at Riverside Elementary School in Calinan District.
SM Lanang employees cleaned up and painted classrooms in Vicente Hizon, Sr Elementary School.

The two malls also handed over some cleaning tools, paint kits, and trash bins to the schools, respectively. This year’s Brigada Eskwela, themed “Bayanihan sa Paaralan: Nagkaisa para sa Kaayusan at Kaalaman”, highlights volunteer initiatives to ensure a clean, safe, and inclusive learning, teaching, and working environment for learners, teachers, and non-teaching personnel.

Through volunteerism, cleanup drives, and coordinated efforts, SM Davao malls help prepare environments conducive to learning and teaching, supporting students and educators in their daily school activities. The two malls have a longstanding tradition of participating in the annual Brigada Eskwela under the malls’ employee volunteerism program of the HR Department.

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CommunityFeatured

SM Lanang and SM Clark’s IMAX® THEATRES reopen featuring IMAX® WITH LASER

by Contributor
written by Contributor

All SM IMAX branches now upgraded with laser

MANILA – SM Cinema, the country’s largest film exhibitor,  announces the reopening of two IMAX theatres in Davao and Pampanga featuring the brand-new IMAX® with Laser, a next generation laser projection and multi-channel sound system that delivers crystal clear, lifelike images and precision audio for a moviegoing experience unlike anything else.

These upgrades are part of SM Cinema’s initiative to modernize its IMAX theatres, encouraging a new generation of moviegoers to experience films on the big screen. The milestone also marks the completion of IMAX® with Laser upgrades across all branches: SM North EDSA, SM Megamall, SM Mall of Asia, SM Aura, SM Clark, SM Cebu, SM Iloilo, and SM Lanang.

IMAX with Laser is set apart by its 4K laser projection system featuring a new optical engine and a suite of proprietary IMAX technology that delivers crystal clear images, increased resolution, deeper contrast as well as the most distinct, exotic colors ever available on-screen. The new experience also features next generation IMAX precision sound, delivering greater dynamic range and precision for the ultimate in audio immersion.

With IMAX with Laser, moviegoers at SM Lanang and SM City Clark can now experience:

  • Crystal Clear IMAX Laser Projection: Increased resolution, sharper and brighter images, deeper contrasts, as well as the widest range of colors available to filmmakers to deliver the most life-like visuals for moviegoers.
  • Next Generation IMAX Precision Sound: Patented sound technology delivers striking clarity and depth alongside perfected tuned sound and evenly distributed audio throughout the theatre.
  • IMAX Immersion by Design: Custom-designed theatres with stadium seating for clear vantage points at every seat, as well as custom screens for the brightest images.

Moviegoers can now watch movies including “Assassination Classroom The Movie: Our Time,” “Deep Water,” “Michael,” “Mobile Suit Gundam Hathaway,” “Mortal Kombat II,” “Speed Demon,” and “Star Wars: The Mandalorian and Grogu”  at their most-loved SM Lanang and SM City Clark’s upgraded IMAX® theatres.

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Community

SM Davao Malls Wave the Flag for Pinoy Pride

by Contributor
written by Contributor

SM City Davao and SM Lanang joined the nation in observing National Flag Day with a simultaneous flag-raising ceremony on May 28.

The synchronized event aimed to inspire patriotism and civic unity among mall employees, affiliates, and tenants. Joining the ceremony were the Eastern Mindanao Command of the Armed Forces of the Philippines (EASTMINCOM-AFP), alongside the Philippine Air Force (PAF), Philippine Navy (PN), and Task Force Davao (TF DAVAO).

National Flag Day commemorates the historic Battle of Alapan on May 28, 1898, where the Philippine flag was first unfurled. This significant occasion also marks the official start of the annual “Flag Days” period, kicking off a two-week celebration that leads up to Independence Day on June 12.

To bridge heritage with modern pride, SM City Davao and SM Lanang have lined up an exciting series of activities where shoppers can take lots of snaps with the squad at the Pinoy Vibe Spots, snag huge discounts at the Super Pinoy Sale and explore great finds at the Sari-Sari Bazaar.

An Independence Day Job Fair, in partnership with the Department of Labor and Employment XI, will also be held on June 12 at The Annex Event Center in SM City Davao. Experience our roots, max out Pinoy pride and gala to the max at your most-loved SM City Davao and SM Lanang. For more updates, visit the malls’ official social media pages and website of SM Supermalls.

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Community

40 kids treated to a free play at SM Lanang’s new Kidzoona

by Contributor
written by Contributor

Mom and daughter bonded over a game at the ball pool during a free play organized by Kidzoona for the children served by the Children’s Joy Foundation, Inc on May 15, 2026 at its newer and bigger location at SM Lanang.

Forty child beneficiaries from a Davao City-based non-government organization were among the first to experience Kidzoona’s newer and bigger indoor playground at SM Lanang on May 15, 2026. Children served by the Children’s Joy Foundation, Inc. under its community-based child support program had a day out through free play initiated by Kidzoona at its newest SM Lanang location fronting IMAX on the second level.

Kids tried out the different play areas at the new location of Kidzoona, SM Lanang on May 15, 2026.

The more than 500-square-meter indoor playground is complete with trampolines, a giant slide, an indoor sand pit, a ball pool, a toy corner, a cyberwheel, a Narikiri role-playing area, and a jungle gym, among many other attractions designed to engage and delight children.

The kids were treated to three hours of free play supervised by their parents and guardians, together with the staff of the Children’s Joy Foundation, Inc. Kidzoona officially welcomes back its avid little guests as it is set to open the new location during its grand launch on May 16, 2026.

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Lifestyle

NEW ITEMS ON THE LIST: Finds to Check Out in Mindanao at SM Supermalls

by Contributor
written by Contributor

Some of the best mall days don’t start with a plan.

No list, no set stops, just showing up and seeing where things take you. And somewhere between “I’ll just do a quick run” and “one last stop,” you find something new that completely shifts the day.

Across SM Supermalls in Mindanao, new openings and first-in-the-region arrivals are quietly changing the lineup. The kind of discovery that slowly becomes part of your favorites.

  • YUKI-kun

There’s always that one spot you didn’t expect to try, but end up coming back to. YUKI-kun, the first in Mindanao, brings a lineup of Japanese comfort staples to the Foodhall of SM Lanang. It’s casual, satisfying, and easy to fit into any kind of day, whether you planned for it or not. Soon to open this May!

  • The American Backyard

Sometimes you’re not looking for anything new, but it finds you anyway. The American Backyard, first in the city, soon to open at the Ground Level, North Wing of SM City Cagayan de Oro with familiar, hearty flavors that feel instantly easy. The kind of place you walk into once, then casually add to your regular weekly rhythms!

  • Tommy Hilfiger

You weren’t supposed to shop, but then something catches your eye. Sounds familiar? Tommy Hilfiger opens its first store at Mindanao at the 2nd Level Expansion Wing of SM City Davao, bringing in its signature clean, classic pieces. Definitely the kind of stop that turns a quick browse into a full outfit refresh!

Sometimes, it’s simply about taking your time and discovering what’s new along the way.

Because some of the best parts of the day come from experiences you naturally stumble into! Explore more everyday finds, new favorites, and unexpected stops only here at your most-loved mall, SM Supermalls—All For You.

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