FILIPINOS are increasingly finding connection through gaming, technology, and creator culture. In its drive to be at the forefront of this, Smart Communications, Inc. (Smart) continues to support events that inspire innovation, digital engagement, and meaningful connections across the country, including SM Supermalls’ Tech & Play Month 2026.
SM’s nationwide campaign brings together gamers, creators, collectors, and tech enthusiasts through immersive events that celebrate innovation, creativity, and community.
“Smart and SM Supermalls share a common vision of creating meaningful experiences that connect people through technology, innovation, and community,” said Christian So, assistant vice president and head of modern trade key accounts at Smart. “Our continued support for SM Tech & Play Month underscores our commitment to empowering Filipinos to pursue their passions and enjoy enriching digital experiences.”
Smart subscribers can level up their digital experiences powered by Smart 5G, which offers seamless streaming, gaming, and video to support their lifestyle.
This year’s lineup features marquee attractions including SM Geek Fest, which showcases cosplay, collectibles, trading card games, merchandise, and fan communities, as well as SM Super Play Con, a gaming convention featuring esports tournaments, gaming demos, creator engagements, and technology exhibits. The campaign also includes gadget discovery zones, creator-focused activities, and technology showcases that bring the latest innovations closer to consumers.
The partnership also highlights both organizations’ commitment to fostering engagement among passion-driven audiences, particularly Gen Z and millennials who increasingly seek experiential and community-centered activities. By supporting platforms that encourage discovery, creativity, and connection through its reliable 4G LTE and 5G mobile network, Smart continues to create memorable experiences for SM’s customers nationwide.
