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TOKYO – Cebu Pacific is bringing the warmth and joy of Filipino culture to Japan with a two-day pop-up event at Shibuya 109 on November 8 and 9.

The activation is part of the airline’s inbound tourism campaign, “Fly to Your Happy Philippines,” which aims to inspire more Japanese travelers to discover the Philippines’ world-renowned islands and attractions. Visitors can enjoy a simulated CEB flight experience, explore virtual getaways to Cebu, Boracay, Bohol, and Palawan, and join a raffle for a chance to win free round-trip tickets to the Philippines.

“Japan is a key market for us, and we continue to see strong growth in travel between our countries,” said Xander Lao, CEB President and Chief Commercial Officer, during a press conference in Tokyo. “Through this campaign, we hope to encourage more Japanese travelers to visit the Philippines and experience its diverse destinations, while making their journey affordable and enjoyable with Cebu Pacific.”

CEB operates direct flights from Fukuoka, Nagoya, Osaka (Kansai), Sapporo, and Tokyo (Narita) to Cebu, Clark, and Manila, making it the largest Philippine carrier serving Japan. The airline will further increase flight frequencies to select Japan destinations in the fourth quarter of 2025 to meet growing demand among travelers.

CEB operates in 37 domestic and 26 international destinations spanning across Asia, Australia, and the Middle East.