MANILA, Philippines — Sanicare, a trusted Filipino personal hygiene brand, made everyday care stylishly relatable through its first-ever “Hygiene Hangout” at Sevenscape in San Juan City. The event celebrated individuality and confidence, reminding guests that hygiene can be a form of self-expression—one that fits your lifestyle and personality.
The Hygiene Hangout featured three interactive lifestyle zones: Chill Minimalist, Fresh Trendsetter, and Always-Ready Planner, each reflecting a distinct hygiene personality. Guests took part in DIY charm-making, enjoyed mocktails inspired by Sanicare products, and captured their “Hygiene BFF” moments.
Leading the experience was Sanicare’s care ambassador, Belle Mariano, who embodies a modern, on-the-go lifestyle that balances work, creativity, and confidence. “Self-care for me is really important because that’s where you get your energy to present yourself to the world. To show your best version out there, you really need to take care of yourself. There is nothing wrong with forming that kind of healthy relationship with yourself,” she shared during the event’s Q&A.
Expanding on her self-care mantra, Belle added: “I continuously live by ‘Self-care isn’t selfish.’ It’s okay to take a step back, have a day off from social media, or unwind with friends. This allows me to recharge and deliver my best in everything I do.”
The actress and singer also reflected on her partnership with Sanicare, highlighting how it aligns with her personal values, saying, “I grew up using Sanicare, from my early days in the industry. Knowing that the brand shares the same advocacy I truly believe in, which is self-care, makes me proud to be part of this family.
Inspired by the “What’s In Your Bag?” concept, the event highlighted how the items we carry reflect our authentic selves. Guests enjoyed interactive activities that reflected their colorful hygiene personas.
During the event, Belle also joined attendees in a special segment where she shared her personal self-care habits and simple hygiene hacks. One of her go-to tips: she keeps hankies in all her bags so that no matter which one she grabs for the day, she always has what she needs to feel fresh and prepared.
“At Sanicare, we believe hygiene goes beyond a routine— it’s part of who you are,” said Jazel Marielli A. Ramos Yeo, marketing communications manager of Sanitary Care Products Asia, Inc. “This event was our way of showing that personal care can be both practical and expressive. Everyone can find a Sanicare product that fits their unique lifestyle.”
With nearly 30 years of providing trusted hygiene products in the Philippines, Sanicare continues to reinforce that personal care is about staying fresh, confident, and true to oneself, underlining its commitment to practical and lifestyle-oriented hygiene products.
