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Philippine Red Cross

Maxim holds multi-city blood donation drives across the Philippines

by Contributor June 19, 2026

written by Contributor

Maxim driver-partners gather at the Philippine Red Cross Blood Center in Zamboanga City on June 11.

In celebration of World Blood Donor Day, Maxim Rides & Food Delivery organized a series of blood donation drives across several cities in the Philippines, bringing together driver-partners, local government units, and the Philippine Red Cross to help strengthen local blood supplies and support patients in need. Participating driver-partners were granted a no-commission period as a token of appreciation.

The campaign began in Zamboanga City on June 11at the Philippines Red Cross Blood Center, where 60 driver-partners donated a total of 27 liters of blood.

The initiative continued in Puerto Princesa City on June 13 in partnership with Philippine Red Cross Palawan Chapter at Robinsons Place Palawan Extension Area, where eight driver-partners donated 3.15 liters of blood.

On June 14, Maxim held another blood donation drive at the Philippine Red Cross Olongapo City Chapter, with 30 driver-partners contributing 7.5 liters of blood.

A Maxim driver-partner donates blood at the Philippine Red Cross Blood Center in General Santos City on June 15.

The series continued in General Santos City on June 15, where Maxim collaborated with Philippine Red Cross General Santos Chapter to organize a blood donation drive at the Philippine Red Cross Blood Center. The activity collected 14.5 liters of blood from 28 participants.

Simultaneous blood donation drives were conducted on June 16 in Lucena City and Butuan City in partnership with the Philippine Red Cross. In Lucena City, 28 driver-partners donated 12.15 liters of blood at the Philippine Red Cross Lucena City Chapter. In Butuan City, 25 driver-partners donated 6.75 liters of blood at Robinsons Place Butuan.

The final leg of the campaign was held on June 17 in Mabalacat City in partnership with the Provincial Health Office and Jose B. Lingad Memorial General Hospital at the Youth Community Center, where 57 Maxim driver-partners donated 25.65 liters of blood.

“Maraming salamat po sa lahat ng blood donors, volunteers, at partner organizations na tumulong upang maging matagumpay ang activity na ito,” said Joseline Fernandez, Administrator of the Philippine Red Cross Zamboanga. “We would also like to thank Maxim riders for their willingness to donate blood and help save lives.”

World Blood Donor Day is observed annually on June 14 to raise awareness of the need for safe blood and blood products and to recognize voluntary, unpaid blood donors for their life-saving contributions. Through initiatives like these, Maxim continues to support community welfare programs that create a positive impact beyond transportation and delivery services.

Maxim driver-partners pose for a group photo during the blood donation drive held at Robinsons Place Butuan on June 16.

June 19, 2026 0 comments

Community

Binance Philippines by BlockShoals supports its philanthropic arm, Binance Charity, in donating up to ₱4-M for quake relief

by Contributor June 17, 2026

written by Contributor

MANILA — Binance Charity, the philanthropic arm of the Binance ecosystem, is launching a relief initiative in collaboration with Binance Philippines by BlockShoals in response to the recent earthquakes that struck major areas of southern Mindanao on June 8, 2026.

The initiative aims to provide up to ₱4 million worth of financial aid and relief goods to support affected families and local communities.

Similar to its 2025 relief efforts following the earthquakes in Northern Cebu and offshore Davao Oriental, Binance Philippines will provide emergency financial assistance through blockchain technology, enabling fast, transparent, and borderless financial aid to its recipients.

In addition, Binance PH by BlockShoals is partnering with the Philippine Red Cross to extend further assistance, including food and other essential supplies. This aims to ensure that affected families and communities receive timely and comprehensive support in the aftermath of the recent tragedy.

Richard Teng, Co-CEO of Binance, said, “Our thoughts are with everyone affected by the devastating earthquakes in Mindanao. In moments like these, what matters most is ensuring that help reaches those in need quickly and effectively. Binance Charity is mobilizing resources to support affected families and communities, leveraging blockchain technology to deliver aid with speed, transparency, and accountability. We stand in solidarity with the people of Mindanao and remain committed to supporting relief and recovery efforts during this difficult time.”

Yi He, Co-CEO of Binance, added, “Behind every disaster are families whose lives have been unexpectedly disrupted, and communities facing the difficult task of rebuilding. While the road ahead may be challenging, we are continually inspired by the resilience and strength that people show in moments like these. We hope this initiative can provide some relief during this difficult time, and we are grateful to the Philippine Red Cross and all those working tirelessly on the ground to support affected communities.”

Through innovation and advancement, Binance Charity continues to advance its mission of leveraging Blockchain Technology for the social good by leveraging its fast, transparent, and borderless technology and collaborating with major humanitarian organizations to create real-world impact. This initiative further reinforces Binance Charity’s ongoing philanthropic efforts across regions, including past relief operations in Thailand, Myanmar, Vietnam, Brazil, Spain, Turkey, and Italy.

June 17, 2026 0 comments

Community

Maxim Batangas driver-partners participate in blood donation activity

by Contributor April 23, 2026

written by Contributor

Batangas City, Philippines – Driver partners of Maxim Rides & Food Delivery participated in a blood donation activity organized by Philippine Red Cross Batangas Chapter on April 15, 2026.

A total of 18 Maxim driver-partners voluntarily joined the initiative, contributing approximately 8.1 liters of blood to support patients in need of transfusions. In recognition of their generosity, Maxim granted participating driver-partners three days of zero commission on the platform, enabling them to maximize their earnings while supporting a meaningful cause.

“We are proud of our partner-drivers who continue to take part in initiatives that help save lives,” said Mark Jazpher Dinglasan, Head of Maxim Batangas. A representative from the Philippine Red Cross Batangas Chapter expressed gratitude to Maxim and its driver-partners for their support and shared hopes that this activity marks the beginning of a stronger, long-term partnership.

The initiative reflects Maxim’s continued commitment for community programs in Batangas City. The company has supported blood donation drives in other cities, including Cebu, Bacolod, Tagbilaran, Puerto Princesa, Tacloban and Angeles City, alongside various social initiatives such as disaster relief operations, clean-up drives, and outreach activities. These efforts reflect Maxim’s commitment to supporting communities and promoting public health, environmental care, and social responsibility.

April 23, 2026 0 comments

Sports

MILO energizes 3 million Filipino kids through sports, launches first inclusive marathon for PWDs

by Contributor January 29, 2026

written by Contributor

MANILA, Philippines – MILO® has reached a new milestone in its mission to make sports accessible to all Filipinos, introducing over three million kids to various sports and hosting the country’s first fully inclusive marathon for persons with disabilities. These efforts, supported by partners including the Philippine Sports Commission and Department of Education, underscore the brand’s expanded focus on grassroots development and inclusivity.

“In MILO® we believe that ‘Sports is a great teacher’,” shares Carlo Sampan, assistant vice president of MILO® Philippines and Head of MILO® Sports. “It teaches both kids and adults many lessons that they can use in their sports and life, including grit, the value of teamwork, and most importantly, discipline.”

Year on year, MILO® has been able to increase its reach by 50% as they continue to support grassroots sports development nationwide. Through these efforts, MILO® has engaged 3 million children—nearly half of all Filipino kids aged 7–12—opening opportunities for them to participate in various sports. MILO® remains committed to nurturing the next generation of athletes and instilling the values that sports bring to life.

*Group of young gymnast showcasing balance and strength during a MILO-supported training session.*

MILO® continues to inspire young athletes nationwide through its extensive sports clinic program, partnering with over 42 sports organizations and conducting more than 1,200 clinics across the Philippines. Recent collaborations include the Philippine Pole Vault Club, SWIM Philippines, Zamboanga Football Club, the Philippine Bowling Federation, and more, providing aspiring athletes with hands-on training, mentorship, and opportunities to develop their skills.

The MILO® Marathon Surigao leg held during National Disability Rights Week became a very memorable venue for people with various disabilities who were given a chance to run their very first marathon.

Organized in partnership with the Philippine Sports Commission (PSC), the event was designed with accessibility and inclusivity in mind. Most notably, the brand redesigned their wayfinding systems to make it easier for runners to navigate the race. Additionally, a sensitivity training booth was also put up to help persons without disabilities better understand how to deal with persons with disabilities–creating a community that truly understands each other’s needs.

*POC contract signing with the MILO team.*

July was also the month when MILO® formally launched SAFE Swim, a drowning prevention program in partnership with the Philippine Red Cross. It aims to teach kids and parents water safety including how to stay afloat while in water and what to do in cases of emergency.

The program had a total of 27 sessions throughout the year and a total of 1,593 of parents and kids as participants. This initiative came about after discovering that drowning is the one of the most common causes of death among children aged five to 14 in the Philippines.

*Philippine Red Cross volunteers teaching kids how to do CPR.*

All throughout the year, MILO® continues to help make sports accessible to kids from all over the country through its iconic MILO® Sports Clinic. Mounted in partnership with various sports centers, including BEST Sports Center Inc., this program has served as an entry point for roughly 3 million children to try various sports last year, including basketball, volleyball, chess, gymnastics, pole vault, taekwondo, and archery, among many others. Similarly, the MILO® Marathon also successfully completed 25 legs last year, garnering a total of over 180,000 participants from all over Luzon, Visayas, and Mindanao.

Sampan ends, “MILO® is known for supporting athletes from grassroots to greatness because the brand has always believed that great, globally recognized talents can be found everywhere. But through the joint efforts of the brand and our different partners to make sports more inclusive, we realized that greatness can also be defined by personal wins. These are all things we want every Filipino to have access to.”

January 29, 2026 0 comments

Business Community

TP in the Philippines reaffirms partnership with the Philippine Red Cross

by Contributor November 14, 2025

written by Contributor

In its continuing mission to make a positive impact, TP in the Philippines, through its Citizen of the World (COTW) program, recently turned over a donation to the Philippine Red Cross (PRC) to support ongoing disaster relief and humanitarian efforts nationwide following the recent earthquakes in the Visayas and Mindanao regions.

The turnover ceremony was attended by Miranda Collard, chief executive officer of TP in the Americas; Anish Mukker, Chief Executive Officer of TP.AI and chief operating officer of TP in India and TP in the Philippines; Rahul Jolly, chief executive officer of TP in the Philippines; and Jeffrey Johnson, chief people officer of TP in the Philippines and president of Citizen of the World Foundation.

Representing the Philippine Red Cross were Richard Gordon, chairman and chief executive officer, and Dr. Gwendolyn Pang, Secretary General.

During his message of support, Johnson underscored TP’s long-standing commitment to humanitarian partnership and volunteerism through Citizen of the World, sharing that “our people continue to drive meaningful change through compassion in action — from disaster relief to community programs across the country.”

In response, Gordon expressed appreciation for TP’s continuous support, noting that the company’s consistent contributions over the years have made a tangible difference in the lives of thousands of Filipinos.

Following the donation handover, TP leaders joined a symbolic packing activity, preparing relief kits to be distributed by the Philippine Red Cross to families in need.

For more than a decade, TP in the Philippines has supported the Philippine Red Cross through monetary aid, volunteer initiatives, and blood donation drives nationwide. This enduring partnership continues to embody the spirit of Citizen of the World — empowering people to unite for the greater good and build stronger, more resilient communities.

November 14, 2025 0 comments