BANGKOK, Thailand — The Tourism Promotions Board (TPB) Philippines successfully concluded its participation at the 34th Incentive Travel & Conventions, Meetings Asia (IT&CMA) 2026, held from September 22 to 24, 2026 at the Bangkok Convention Centre at CentralWorld in Bangkok, Thailand. The TPB led its biggest delegation to date, comprising 31 representatives from 23 private-sector co-exhibitor entities, spanning top-tier hotels, luxury resorts, destination management companies (DMCs), and convention venues.
The Philippine Pavilion featured vibrant walls showcasing the destinations of Bohol and Palawan. Accentuated by a fresh coffee counter offering a taste of local Philippine blends, the pavilion served as an active hub for business-to-business (B2B) engagements with global buyers and trade representatives across key source markets in Asia, Europe, Australia, Africa, and the Americas.
These targeted B2B sessions generated PHP 1.9 billion in total sales leads, reflecting an increase of PHP 218.2 million over last year’s PHP 1.7 billion. This growth underscores the global confidence in the Philippines’ capacity to host world-class M.I.C.E. Events.
“As the public sector, our role is to connect local sellers with global buyers,” noted TPB Chief Operating Officer Maria Margarita Montemayor Nograles. “At the Tourism Promotions Board, we empower our trade partners to share the authentic stories of our destinations and grassroots communities with the world. Participating in IT&CMA demonstrates our commitment to helping our industry partners grow while bringing the genuine Filipino travel experience to the international stage.”
Looking ahead, the TPB continues to link foreign and domestic travel buyers with authentic Philippine experiences, creating global marketing strategies and trade missions throughout the remainder of the year to sustain the country’s position as a global M.I.C.E. hub.
