THE MOTORCYCLE industry sustained its growth momentum in the first quarter of 2026, posting a total of 496,868 units sold from January to March. This reflects an 11.6 percent increase compared to the 445,047 units recorded in the same period in 2025, reinforcing the sector’s steady upward trajectory and its vital role in everyday mobility across the country.
Monthly performance showed a consistent year-on-year improvement, with sales in January 2026 reaching 166,703 units, surpassing January 2025’s 154,621 units by 7.8%. February 2026 followed with 151,608 units, up by 7.1% from 141,514 units recorded in the same month last year. March 2026 delivered the strongest performance at 178,557 units, a notable increase of 19.9% from 148,912 units in March 2025.
The report covers unit sales made by Motorcycle Development Program Participants Association, Inc. (MDPPA) member brands Honda, Kawasaki, Suzuki, and Yamaha, during the said periods.
Automatic motorcycles continued to dominate the market, driven by their ease of use and suitability for daily commuting. The category recorded strong gains across all three months, highlighting its continued appeal among Filipino riders. Business motorcycles also registered significant growth, supported by sustained demand from delivery services and small enterprises that rely on motorcycles for operations.
While some segments, such as mopeds and street motorcycles, posted mixed results, the overall industry performance remained firmly positive, supported by broad-based demand across categories.
Analysts point to the motorcycle’s enduring value proposition as a key factor behind this sustained growth. Affordability, fuel efficiency, and the ability to navigate congested roads continue to make motorcycles an essential mode of transport for millions of Filipinos. This is further reinforced by their role in supporting livelihoods, particularly in the gig economy and logistics sector.
The industry’s strong performance is further highlighted when viewed against the backdrop of the ongoing oil crisis. Despite rising fuel prices, motorcycle sales continued to expand, underscoring their position as a practical and cost-efficient alternative to larger vehicles. With better fuel consumption and lower operating costs, motorcycles offer a viable solution for individuals and businesses seeking to manage expenses while maintaining mobility.
The 11.6 percent growth in the first quarter reflects not only resilient consumer demand but also the broader transportation needs in the Philippines. As fuel costs remain volatile, more Filipinos are expected to turn to motorcycles as one of the practical alternatives for daily travel and income generation. This sustained interest is likely to support industry growth in the months ahead, reinforcing the motorcycle sector’s role as a key driver of mobility and economic activity in the country.
“As fuel prices continue to rise, motorcycles remain a viable option for Filipinos looking to manage their daily commute and expenses. For many, it offers a fuel-efficient and cost-conscious option that still allows them to move freely, get to work on time, and keep their livelihoods running,” said Erwin Estrada, MDPPA president. “In the months ahead, this shift is likely to become even more pronounced as riders look for reliable ways to stay mobile despite increasing costs.”
