SM Lanang ushers in a new era of visual storytelling as it launches its giant digital canvas “Visions of Paradise” to revolutionize how people engage with advertising and entertainment in Mindanao.
Standing 17-meter high and four-meter wide, Mindanao’s first and largest indoor LED screen is perched at SM Lanang’s scenic elevator overlooking the mall atrium. This cutting-edge, massive digital landmark was unveiled on August 12, 2025 for mall-goers to enjoy.
With its semi-transparent display, the giant LED screen takes the mall’s scenic elevator to the next level by breaking the monotony of everyday scenes with visuals of Davao City’s paradise-like destinations. This LED screen also allows the creative utilization of the scenic elevator façade without obstructing the view from within.
More than just a digital billboard, Visions of Paradise is designed to elevate the digital storytelling landscape in Mindanao where local stories, bold ideas, and local artistry are reflected in ultra-crisp perfection.
The giant digital canvas brings the ultimate experience from world-famous iconic screens to the local scene, offering a cinematic backdrop for shoppers and tourists alike.
This latest development demonstrates SM’s leadership in innovation that shapes mall entertainment and customer engagement, adding excitement and fun to the customer experience.
The next time you visit SM Lanang for another shopping trip, look for that “big screen energy” and snap some photos for your socials.
