PREPARING for a child often begins long before birth. Parents plan for the crib, the diapers, the milk, the clothes, every necessity mapped out before the baby even arrives.
Yet even the most loving preparation can leave one crucial question unanswered: What happens when the parent who protects the family suddenly needs protection too?
For many Filipino families, that reality is closer than most realize. About one in five Filipinos may develop cancer before the age of 75. The Philippine Statistics Authority (PSA) reported that neoplasms, which include various types of cancer, ranked as the country’s second leading cause of death. The toll is made heavier by late diagnosis, with many cases discovered only when the window for early intervention has passed.
This June, as the country observes National Cancer Survivor Day, AXA Philippines unveils the third short film of its Everyday Protectors campaign, one that reflects what many Filipino families quietly carry – the weight of serious illness, and the love that refuses to let it win.
A story of love that keeps going
AXA’s health film portrays the story of Lina, a mother whose world shifts on the same day it expands. As her daughter takes her first breath, Lina also receives a cancer diagnosis, turning the happiest moment of her life into one filled with fear and uncertainty. Yet despite the difficult road ahead, Lina finds strength in the moments she hopes to witness, like first steps, birthdays, and the everyday memories that make parenthood meaningful.
The film reveals how Lina shows up for every milestone despite her illness, a quiet testament to what Filipino parents do every day: protect the people they love, no matter the cost to themselves. But Lina’s story also carries another truth, which is that everyday protectors should not have to face their hardest battles alone.
AXA Philippines, one of the largest and fastest-growing insurance companies in the country, understands that a serious illness is as much a financial challenge as it is a personal one. From preventive healthcare benefits to comprehensive critical illness coverage, AXA offers a wide range of health insurance plans so families get the care they need: Global Health Access (GHA) delivers access to worldwide premium medical services; Health Care Access provides comprehensive medical insurance with cashless access to doctors and hospitals nationwide; while AXA’s superior critical illness plan, Health Max Elite, provides the most extensive coverage that spans the full care journey, from pre-early to late stage protection, covering over 150 critical illnesses, including select mental health conditions and non-listed cases requiring ICU confinement and life-saving surgery.
By helping reduce the financial strain that too often forces families to choose between care and everything else, AXA gives everyday protectors the room they need to focus on healing and being present.
AXA’s Emma app, where you can easily access and manage your insurance policy anytime, anywhere, just got a refreshed look with enhanced features designed to take charge of your health with ease. From accessing mental wellness support through Mind You to filing reimbursements and tracking claims in real time, Emma by AXA helps you maximize your health benefits with greater convenience. Log in today and make the most of the tools designed to support your health and well-being every step of the way.
One name to cover all your insurance needs, discover how AXA can provide complete protection for health, car, travel, and SMEs here.
