Present during the celebration were (from left) John Y. Palanca, Senior Vice President and Head of Home Consumer Business, PLDT Inc.; Rosalyn Mesina, Country Programme Coordinator, UN Women; Sheena Marie Mallari, owner of Jakesheen Homemade Spreads; Lanie Abanes Geronimo, owner of Ecobum Cloth Diapers; Melanie Medrano, owner of Gramworth Enterprises Inc.; Elsie Espiritu, owner of Kamagong Woodworks; Rambie Go, owner of Rambie’s Collection; Ina Pineda, VP and Head of Marketing Communications, PLDT Home; and Cheryl Maxine Loyola, AVP and Head of Public Relations and Brand Advocacies, PLDT Home.
PLDT Home recently concluded its 4th Gawad Madiskarte Awards, celebrating the resilience, creativity, and entrepreneurial spirit of Filipino mompreneurs who continue to make meaningful contributions to their communities. Since its launch in 2020, the initiative has grown into a powerful platform that recognizes mothers who successfully balance family life while building impactful businesses.
Now marking its fifth year, the growing community, together with partners from UN Women and the Philippine Commission on Women, launched its empowering campaign “Panahon Mo Na,” a rallying call for mothers who have quietly built businesses while caring for their families. The message is simple yet powerful: it is time for mompreneurs to take pride in what they have built and confidently embrace their identity as entrepreneurs.
This spirit is reflected in the growing Madiskarte Moms PH (MMPH) community, which now has over 227,000 members supporting one another through shared experiences, mentorship, and digital empowerment.
PLDT Home emphasized the role of connectivity in enabling these women to succeed, noting that beyond business growth, it also supports the everyday resilience of mothers navigating both family and enterprise.
“At PLDT, we believe that reliable connectivity is a powerful enabler of growth. When mompreneurs are equipped with the right digital tools and supported by a strong community, they are able to expand their businesses, create opportunities, and uplift others,” said Menardo “Butch” Jimenez Jr., PLDT Chief Operating Officer and Chief Technology officer.
Honoring Heart and Hustle: The PLDT Home 4th Gawad Madiskarte Winners
This year’s awards recognized outstanding mompreneurs across several categories, showcasing the diversity of industries and impact within the community.
The Diskarteng Fiber Biz award was given to Rambie Go of Rambie’s Collection, whose handcrafted accessories made from upcycled materials promote sustainability while creating livelihood opportunities for fellow mothers. “I am happy and grateful for this award as this recognizes the growing interest in sustainable fashion and inspires fellow moms to start small,” said Go.
For the Diskarteng Angat (Start-Up) category,Sheena Marie A. Mallari of Jakesheen’s Homemade Spreads was recognized for crafting a variety of rich and creamy yema spread flavors. “Every challenge you face is part of your journey. Stay positive, stay consistent, and keep going,” said Mallari.
The Diskarteng Angat (Scale-Up) award was presented to Melanie A. Medrano of Gramworth Enterprises Inc., whose healthy, easy-to-prepare instant cacao drink products support local farmers through ethical trade practices. “I want to say mabuhay to every Filipina. I believe that each of us has the diskarte, faith, and the support of our community to succeed,” said Medrano.
Lanie Abanes Geronimo of Ecobum Cloth Diapers won the Diskarteng Eco-Friendly (Start-Up) award for her locally made cloth diapers designed to help prevent skin irritation among infants. She started the business after the heartbreaking loss of her baby, turning her grief into a purpose-driven venture. “I’d like to congratulate all the mothers present. Each one of us has a story worth celebrating,” Geronimo said.
Elsie Camille Espiritu of Kamagong Woodworkz received the Diskarteng May-Puso (Scale-Up) award for her mom-led business, which creates handcrafted woodworks for homes and enterprises. “I was at a low point during the pandemic, but the Madiskarte Moms PH community inspired me to start earning and build a business born from my husband’s and my shared passions,” Espiritu shared.
With over 200 nominations received, the awards highlighted the diversity and innovation within the mompreneur community. Winners received cash prizes and specially designed trophies by Filipino visual artist Eric Masangkay, while finalists were also recognized for their achievements, reinforcing the program’s inclusive and supportive approach.
The distinguished panel of judges included Menardo “Butch” Jimenez Jr., Chief Operating Officer and Chief Technology Officer, PLDT Inc.; Ces Oreña-Drilon, broadcast journalist and news anchor; Bernadette “Bidibidi” De Los Santos, Executive Director of the Philippine Council for Agriculture and Fisheries (PCAF) and owner of Bidibidi Enterprise; Prep Palacios, Country Manager of Google Philippines; Anna Meloto-Wilk, President and Co-Founder of Human Nature; Melissa Yeung-Yap, CEO of Greenstone Pharmaceutical; and Angela Chen-Delantar, Chairperson and Co-Founder of Eskwelabs. Their expertise and experience provided valuable insight in evaluating the finalists’ entrepreneurial journeys and the impact of their businesses.
More than an awards ceremony, Gawad Madiskarte underscores the importance of empowering women through digital access and community support. By spotlighting these stories, PLDT Home continues to inspire more mothers to pursue entrepreneurship, proving that success is not only measured by profit, but also by purpose, perseverance, and the ability to uplift others.
As the program continues to grow, it stands as a testament to how heart and hustle can drive meaningful change, both within households and across communities.
Reinforcing this commitment, partners emphasized the importance of creating more inclusive opportunities for women entrepreneurs, noting that initiatives like Gawad Madiskarte help advance gender equality by enabling women to thrive both economically and socially.
Jimenez added, “What makes a Madiskarte Mom remarkable is not how she succeeds when things are easy, but how she moves forward when they are not.”
Mothers and aspiring entrepreneurs are encouraged to join the Madiskarte Moms PH community and be part of a growing network that empowers women to thrive in business.
