disaster

Cebu, Philippines — United in purpose and Asean solidarity, the World’s Best Low-Cost Airline has raised ₱15 million to support Cebu’s rebuilding efforts following the success of the “To the Philippines With Love” campaign, announced during the Concert for a Cause held on January 16, 2026, in Cebu.

The concert gathered more than 40,000 attendees, turning the Sinulog celebration into a meaningful show of solidarity.

A key highlight of the evening was the announcement of AirAsia’s donation drive, aimed at extending much-needed support to the community it serves in Cebu, particularly those affected by the earthquake and typhoons that struck the province in the last quarter of 2025.

The fundraising initiative traces back to the reopening of AirAsia Philippines’ Cebu hub in November 2025, when the AirAsia Group committed to donating ₱15 for every seat sold from November 15, 2025, to January 14, 2026.

AirAsia Philippines President and CEO Capt. Suresh Bangah said, “This concert is driven by the purpose of standing with Cebu as it rebuilds. Cebu is a key part of our Philippine and ASEAN network, which is why we’re constantly finding meaningful ways—through this concert and donation drive—to support the whole community where it is needed most.”

Through its philanthropic arm, AirAsia Foundation, the airline will disburse the funds to support local recovery working closely with grassroots organizations such as Bike Scouts, a social enterprise with more than a decade of on-the-ground experience in disaster response across the Philippines. AirAsia Foundation will lead the review and selection of beneficiaries, and oversee the project implementation to ensure the funds are channeled to organisations that can deliver meaningful and lasting impact at the community level.

Proceeds will support post-disaster resilience and preparedness, the rebuilding of livelihoods, and the restoration of shared community infrastructure prioritizing communities hardest hit in identified hotspots, as well as vulnerable groups and areas cut off from immediate aid during times of crisis.

“At AirAsia, sustainability goes beyond reducing our environmental footprint. It is also about standing with communities when they need support the most. The ‘To the Philippines With Love’ campaign reflects the power of collective action to help rebuild community livelihoods. Through AirAsia Foundation and our local partners, we are committed to ensuring that these funds translate into long-term resilience, stronger livelihoods, and safer communities for Cebuanos as they recover and move forward,” said Yap Mun Ching, AirAsia Foundation’s Executive Director and AirAsia’s Chief Sustainability Officer.

For over a decade, AirAsia Foundation has stood with communities across Asean in times of crisis. Since it was established in 2012, the Foundation has led AirAsia’s post-disaster efforts, raising and distributing more than USD 4 million to help communities recover from major disasters such as Typhoon Haiyan in the Philippines, the Palu tsunami in Indonesia and the Malaysian floods.

AirAsia Philippines’ continued support for Cebu builds on its long-standing commitment to disaster relief and nation-building. In 2013, AirAsia successfully raised ₱97 million and partnered with organisations like the Philippine Red Cross and Rags2Riches to aid communities affected by Typhoon Yolanda (Haiyan)—one of the strongest storms to ever hit the country.

BRINGING ASEAN CLOSER TO CEBU

Indicating AirAsia Group’s strong commitment to the Philippines, AirAsia will open new direct flights straight from Cebu – soon connecting travelers straight to Thailand, Vietnam, and new destinations in Malaysia.

Cebu – In the first days of October, driver-partners of Maxim Cebu extended humanitarian aid to communities affected by the recent natural disaster, delivering water and rice to the damaged area and donating blood at the local hospital.

The assistance reached about a hundred families in Bogo City, who had taken refuge in temporary shelters set up at Cebu Provincial Hospital Bogo City and Bogo Gymnasium. The supplies were transported in Maxim’s trucks, but since the road leading to the shelters had been destroyed, the task of delivering the goods was taken on by driver-partners using more mobile vehicles – motos.

A total of 62 Maxim driver-partners took part in distributing relief goods to those in need. Together, they delivered more than 500 kilograms of rice, 200 packs of biscuits, and around 100 bottles of water. The campaign was jointly sponsored by the company and its partners, who were eager to help the affected residents during this difficult time.

The following day, a group of driver-partners visited Vicente Sotto Hospital to donate blood. More than 60 victims of the earthquake had been admitted to the hospital, which, subsequently, left the medical facility with critically low blood supplies. Seventy-two driver-partners donated approximately 35 liters of blood, while their colleagues in Lapu-Lapu City followed with 30 more donors, contributing nearly 15 liters. All donations will be used to treat the patients injured by the earthquake.

To further support recovery efforts, Maxim Cebu also organized a street cleanup to help mitigate the disaster’s aftermath. From 5 to 8 a.m., the company’s team cleared debris and helped restore order in the affected zone. This initiative not only improved the local environment but also reinforced Maxim’s commitment to supporting local communities in times of crisis.

Building on these humanitarian efforts, Maxim–Angeles Pampanga will also hold a blood donation activity at the Mabalacat LGU this coming October 30, continuing the company’s advocacy of helping communities in need and promoting volunteerism among its driver-partners.

“This earthquake has become a grave challenge for our communities, and it is at a time like this when we must stand together,“ said Poliran Christopher Landong, Head of Maxim Cebu. “Maxim and our driver-partners are doing everything we can to support the people, be it street cleanups, blood donations, or whatever else that is needed. We are a team, and only by staying united can we overcome major difficulties.”

This effort is one of the many social initiatives launched by Maxim Rides & Food Delivery and its driver-partners. It marks another important step in community support, showing that Maxim’s partners are always ready to come together when lives are at stake.

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To the Philippines With Love: AirAsia raises Php 15M with its ASEAN Network for Disaster Rehabilitation and Recovery Efforts in Cebu

Maxim Driver-Partners Provide Food Supplies and Blood Donations for Earthquake Victims