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Globe CEO Carl Cruz Showcases AI‑Driven Transformation and Digital Inclusion at MWC 2026

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Globe President and CEO Carl Cruz discussed how AI serves as a strong catalyst for transformation within Globe at The Great Indoors Podcast, hosted by Matthew Roberts, Customer Marketing Head of Amdocs, during the Mobile World Congress 2026 in Barcelona, Spain.  Cruz shared insights on Globe’s digital inclusion journey and its mission to make connectivity an enabler for progress in the Philippines.

Now in its 12th season, The Great Indoors explores how storytelling drives technological innovation and bridges the gap between complex advancements like AI and the human experience. Cruz’s participation highlighted Globe’s evolving role from a telco to a trusted lifestyle partner, enabling education, livelihood, healthcare, and digital inclusion across the country.

Reflecting on his first year as CEO, describing it to be both humbling and energizing, Cruz emphasized Globe’s commitment to customer‑centricity, sustainability, and partnerships that expand universal access. He underscored how initiatives such as AI‑driven personalization, disaster response, and collaborations with global partners like Starlink and Amdocs are shaping a more inclusive digital future for Filipinos“With the Philippines being an archipelagic nation of over 7,600 islands, serving 65 million customers has both challenges and opportunities. This is where our recent Starlink partnership announcement on direct‑to‑device satellite technology becomes transformative. By complementing mobile and fiber with satellite, we can now reach the remaining 4% of the population living in mountainous and remote areas, bringing our coverage closer to 100%. This breakthrough ensures that even the most underserved communities can finally participate in the digital world, access government services online, and be fully connected,” said Cruz.

Globe is redefining customer centricity in the digital‑first era by investing in AI‑driven care, self‑service platforms, and proactive network monitoring to resolve issues before they disrupt lives. Central to this commitment is the GlobeOne App, which empowers subscribers to manage accounts, track usage, pay bills, and access hyper‑personalized offers seamlessly, placing control and convenience directly in the hands of every customer.

Cruz also underscored the company’s proactive stance against online risks, noting that Globe was among the first operators globally to stop sending SMS messages containing links as early as five years ago. This pioneering move was designed to shield subscribers from potential scams and malicious content. The initiative reflects Globe’s broader mission to go beyond providing connectivity by educating and informing subscribers on digital safety.

“Being truly customer‑centric means ensuring that our subscribers are safe in the digital space,” he said. “We operate in a world where connectivity is essential, but protection is equally critical. That’s why Globe made the call years ago to block SMS messages with links, and since 2021, we have successfully prevented more than 12 billion spam and scam messages from reaching our customers. It’s second nature to us because safeguarding our subscribers is part of our responsibility as a trusted network.”

Cruz likewise pointed to Globe’s commitment to diversity and inclusion, describing it not as an HR agenda but as a business philosophy. By ensuring its workforce reflects the diversity of the Filipino population, Globe strengthens its customer‑centric culture and ability to serve varied needs across the nation.

Cruz reaffirmed the company’s mission to create a safer digital space, uplift the lives of every Filipino by building meaningful connections, relentless care for customers and its people, and committing to the nation’s progress through innovation and inclusivity.

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After 50 Years of Public Listing, Globe sees future growth with sustainability agenda

by Contributor
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In August 2025, Globe celebrated its 50th year as a publicly listed company, ringing the bell anew at the Philippine Stock Exchange.  As the company looks into the future, it emphasised a renewed focus on  nation-building and  to drive  the country’s digital transformation.  This golden milestone underscores Globe’s enduring commitment to create meaningful impact in the lives of Filipinos.

“On this occasion, we reaffirm our commitment to build a sustainable future that is digitally inclusive and respects the environment,” said Yoly Crisanto, Chief Sustainability and Corporate Communications Officer, Globe. “We mark this milestone with purpose and meaning to create a Globe of Good.”

L-R: Jaime Augusto Zobel de Ayala, Chairman at Globe, Tony Lambino, President at Ayala Foundation, Yoly Crisanto, Chief Sustainability and Corporate Communications Officer at Globe, and Carl Cruz, President and CEO at Globe

To add meaning to the celebration, Globe  supported two of its most valued and long-standing advocacy partners: the Ayala Foundation, Inc. (AFI) and the Philippine Eagle Foundation (PEF). These contributions are part of Globe of Good, the company’s overarching platform for corporate social responsibility and community-focused initiatives. Through the Globe of Good platform, partner NGOs are able to receive donations through various fundraising platforms such as Globe Rewards, GoGive, and The Hapag Movement, which can be accessed through the GlobeOne app.

Empowering Public School Students with Digital Learning Tools

Globe’s contribution of additional tablets to the Ayala Foundation supports the participation of DepEd’s CENTEX Manila in Tondo in a pilot of CENTEX Digital Education, an initiative that aims to bridge learning gaps by combining strong teacher training with adaptive digital tools like Khan Academy. It focuses on strengthening teachers’ capacity to implement personalized, AI, data-driven, and engaging instruction inside their classrooms.

According to an independent third-party evaluation, students in various public schools have shown significant improvements in academic performance, with average math scores doubling in only 12 weeks.

Antonio Joselito G. Lambino II, President of Ayala Foundation, expressed gratitude for the collaboration. “We are honored to be part of Globe’s golden celebration. This partnership strengthens our work in using digital infrastructure to transform learning environments – helping Filipino youth succeed in a connected world.”

This contribution follows an earlier donation of 20 tablets under the company’s G-Gantic Goals campaign, which seeks to increase access to digital learning resources for underserved students. Each tablet will be preloaded with content from Globe’s Digital Thumbprint Program (DTP), promoting responsible online behavior, digital citizenship, and cybersecurity awareness.

For Globe customers, they can support the Ayala Foundation by accessing the GlobeOne app, go to the Rewards button, and search for Ayala Foundation to donate  points.

: L-R: Jaime Augusto Zobel de Ayala, Chairman at Globe, Dennis Joseph I. Salvador, Executive Director at Philippine Eagle Foundation, Yoly Crisanto, Chief Sustainability and Corporate Communications Officer at Globe, and Carl Cruz, President and CEO at Globe

Supporting Reforestation and Local Livelihoods in Davao de Oro

Globe is bolstering environmental conservation efforts through its support for the Planting for the Future initiative led by the Philippine Eagle Foundation. The donation will help reforest a portion of the Monkayo-Pagasa Carbon Forest in Davao de Oro by planting native and threatened tree species to restore biodiversity and combat climate change.

The initiative also empowers members of the Banlag Santol Kalikasan Workers Association (BASAKWA), a local community group engaged to carry out planting activities ensuring that conservation efforts provide sustainable livelihood benefits as well.

Dennis J. I. Salvador, Executive Director of the Philippine Eagle Foundation, noted that Globe’s support comes at a crucial time. “It will help restore vital habitats and protect our national bird for generations to come.”

Aligned with the Department of Environment and Natural Resources’ (DENR) Forests for Life: 5 Million Trees by 2028 campaign, this project will also see participation from Globe employees in volunteer tree-planting activities, strengthening the company’s culture of environmental action and employee engagement.

For Globe customers, they can support the Philippine Eagle Foundation by accessing the GlobeOne app:

  1. For Globe Prepaid customers: Sign up to GoGIVE for free under Check These Out! to automatically donate with every gigabyte of data used.
  2. For all Globe customers: go to the Rewards button, and search for the Philippine Eagle Foundation to donate points.

Purpose at the Core of a 50-Year Journey

Globe’s golden anniversary as a publicly listed company reaffirms its business success that goes hand in hand with social and environmental stewardship. Through impact-focused platforms like Globe Rewards, GoGIVE, and the Hapag Movement, the company continues to support efforts that address hunger, child stunting, digital inclusion, and environmental conservation.

By embedding sustainability and social impact into its business strategy, Globe has helped shape a more resilient and inclusive digital future for Filipinos. Looking ahead, the company remains committed to building partnerships, investing in advocacy, and leveraging technology to uplift communities and protect the planet.

Globe invites its customers, stakeholders, and partners to take part in its ongoing mission to create a digitally-connected, equitable, and sustainable Philippines.

For more information about Globe, visit https://www.globe.com.ph/.

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Globe expands connectivity in underserved areas—where it matters most

by Contributor
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Globe is deepening its commitment to digital inclusion by expanding mobile connectivity in Geographically Isolated and Disadvantaged Areas (GIDAs) and underserved communities—supporting the country’s digital transformation where it’s needed most.

The strategic push was highlighted by Globe President and CEO Carl Cruz at the recent Bloomberg’s The Look Ahead – Manila event at Shangri-La The Fort in BGC, Taguig City, where he laid out a future-forward vision for Globe as a telco enabling equitable digital access.

“We’re no longer connecting only where it’s profitable—we’re connecting where it matters most,” Cruz told Bloomberg’s Haslinda Amin. “We’re building more than infrastructure—we’re enabling opportunity. We are opening doors for millions of Filipinos to participate meaningfully in the digital economy.”

This vision comes to life in Globe’s support for the Department of Information and Communications Technology’s Bayanihan SIM initiative, which provides mobile access to students, teachers, health workers, and LGUs in remote communities. The program is a clear example of how public-private collaboration can deliver immediate, measurable impact—especially in areas left behind by traditional connectivity models.

7,063 barangays are classified as Geographically Isolated and Disadvantaged Areas (GIDAs), home to nearly 25 million residents. As of 2024, over 600 Globe cell sites were already operational in GIDAs.

Active Digital Population

Despite the Philippines being one of Southeast Asia’s most active digital populations—with Filipinos spending an average of 8 hours and 52 minutes online daily, according to the Digital 2025 report—access remains highly uneven.

As of 2024, only 33% of households nationwide were subscribed to fixed broadband, based on the latest figures from the Department of Information and Communications Technology (DICT). Mobile connectivity in many GIDAs remains unreliable or unavailable, leaving vast segments of the population excluded from the country’s digital momentum. These gaps underscore why inclusive access is no longer just a development aspiration—it’s a national imperative.

Globe is responding with deliberate investments in expanding its mobile footprint to cover underserved areas. This includes the enhancement of existing cell sites, the deployment of energy-efficient infrastructure, and the gradual migration from legacy networks to more reliable LTE services. The company is also optimizing its use of shared infrastructure to reach farther, faster.

“If user data consumption is surging past 30 GB per month per user, then our strategy is not just about connectivity—it’s about empowering households, enabling SMEs, and growing the digital economy,” Cruz said.

These efforts are part of Globe’s broader commitment to equitable growth and long-term nation-building. Connectivity in underserved areas is more than a business opportunity—it’s a responsibility. By delivering mobile access in areas where education, health, and livelihoods depend on digital tools, Globe is helping to uplift communities, unlock potential, and close the access gap.

“We’re committed to connecting the unconnected,” Cruz emphasized. “Because when we bring connectivity to underserved areas, we’re not just improving signal—we’re improving futures.”

With connectivity now a lifeline, Globe continues to lead with purpose—ensuring that progress reaches every corner of the country.

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From call time to screen time: data now powers 87% of Globe’s revenues

by Contributor
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Globe’s digital shift reaches a new milestone as Filipinos fully embrace a data-driven lifestyle

Quietly but significantly, 87% of Globe’s total service revenues now come from data, marking a clear turning point in its journey from traditional telco to digital lifestyle partner.

The continued rise from 85% in the same period last year shows how deeply embedded data has become in the everyday lives of Filipinos—whether for streaming, learning, work, or managing finances. Today’s customers aren’t just using data—they’re building their routines around it. And Globe is meeting them right where they are.

“What we once called the future is now everyday life,” said Carl Cruz, Globe President and CEO. “Data is no longer optional, it’s essential. And Globe is here to ensure every Filipino can move forward with confidence in a digital-first world.”

Mobile and corporate data now make up over 83% of Globe’s total consolidated gross service revenues, while legacy services like voice and SMS continue to fade. This shift reflects what’s happening on the ground: people prefer apps over airtime, messages over texts, and streaming over scheduled programming.

In line with this digital pivot, Globe is encouraging very high-speed digital subscriber lines (VDSL) customers to take advantage of the free upgrade to GFiber. This is part of Globe’s ongoing efforts to modernize its network and fully transition to fiber technology which offers customers a faster and more stable internet experience at home.

Recent studies support this behavior. As of early 2024, 91.4 million Filipinos were active on Facebook Messenger, showing a clear preference for app-based communication over traditional SMS. Streaming is now the go-to for content, with a Film Development Council of the Philippines and De La Salle University study revealing that 67% of Filipinos watch movies via streaming services, while only 21% still go to cinemas. A separate report also shows that nearly 73% of internet users regularly watch online videos, from music to educational content—affirming that on-demand, digital-first habits are now the norm.

The momentum is just as strong at home. GFiber Prepaid has seen over 12x growth, with customers showing strong engagement and loyalty. Reload rates continue to be the highest in the prepaid fiber space, proving that families want flexible, reliable internet—on their terms.

On the enterprise side, businesses are investing more in digital tools, from cybersecurity to cloud services, as they adapt to a more connected economy.

“This isn’t just a business transformation, it’s a shift to how we serve,” Cruz added. “We’re no longer just providing connectivity. We’re helping people and businesses make the most of the digital world.”

As Globe continues to expand its network and digital platforms, the focus remains clear, put people first, and the numbers will follow.

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