Globe is strengthening its position as a leading enabler of the Philippines’ digital economy under the leadership of its President and CEO, Carl Cruz, building on the company’s sustained growth momentum in recent years. With a sharper strategic focus and disciplined execution, Globe has increased data habituation and improved data monetization, clear indicators that its priorities are translating into measurable results.
In 2025, Globe grew its fiber subscriber base by 43 percent, lifting the company’s broadband subscribers to 2.1 million from 1.7 million the previous year. Affordable solutions like GFiber Prepaid reached over 820,000 subscribers by year-end, while fiber now accounts for 91 percent of total home broadband revenues, demonstrating strong consumer trust and adoption. Fiber enables students to access online learning platforms, supports businesses with cloud and enterprise IT systems, and connects remote workers across cities and regions. By expanding fiber networks, Globe ensures more Filipinos can participate fully in the digital economy.
Execution and clarity continue to anchor Globe’s transformation. By simplifying strategic priorities and aligning the organization around performance and accountability, the company has reinforced its commitment to consistent, reliable connectivity. Rather than competing aggressively on price, Globe differentiates on network quality and customer experience. “Customers only notice the network when it fails. Our goal is to make customer experience reliable and seamless,” Cruz said.
Globe’s enterprise solutions are also gaining traction. Through Globe Business, companies adopt cloud platforms, AI and automation tools, and cybersecurity measures to improve operations and customer engagement. API-enabled network capabilities, including Number Verification APIs and the Bridge Alliance API Exchange, allow enterprises to innovate securely. Corporate data revenues reached an all-time high of 20.7 billion pesos in 2025, while overall service revenues hit a record 165.1 billion pesos. “Mobile remains strong, but the real runway is in fiber and enterprise,” Cruz emphasized. “To lead in AI, digital services, and enterprise solutions, our fiber backbone must be strong.” Fiber sits at the heart of Globe’s strategy, supporting fiber-to-the-home expansion, enterprise connectivity, tower backhaul, and the surge in data traffic from streaming, cloud adoption, and AI applications. By sustaining mobile leadership while accelerating fiber and enterprise growth, Globe is creating a future-ready, multi-network ecosystem to power the next wave of digital transformation in the Philippines.
