MANILA, Philippines — AI is becoming a more prominent part of how Filipino consumers discover brands online. According to a 12-month Truelogic study, mentions of Philippine brands in Google AI Overviews increased more than 23-fold in 2025.
During the same period, organic branded traffic across 80 Philippine websites declined by three to eight percent. While the trends occurred in parallel, the study did not establish a direct cause-and-effect relationship.
The study tracked 80 brands across seven sectors, with retail, e-commerce, and real estate recording the strongest growth in AI visibility.
It also found that brands with stronger AI visibility generally had high brand search interest, clearly structured content, and well-optimized websites.
“Being found is no longer just about ranking for the right keywords,” said Bernard San Juan III, managing partner of Truelogic. “AI is more likely to surface brands it can understand and trust. This means businesses need to make their expertise easy to verify, organize their content around the questions customers ask, and remain consistently present across credible sources—from news coverage and reviews to social media.”
From SEO to AI-Ready Search
Traditional search provides users with a list of links they must explore to find an answer. AI search allows consumers to ask conversational questions and receive curated answers, comparisons, and recommendations in a single response.
According to the Digital 2026 report by We Are Social, Meltwater, and GWI, 42.4 percent of Filipino internet users surveyed reported using ChatGPT in the previous month, placing the Philippines sixth globally.
This shift is pushing brands to go beyond traditional SEO. Ranking well in search results remains important, but brands must also ensure that AI platforms can understand their content, verify their expertise, and recognize them as credible sources.
Brands That Moved Early
Truelogic’s client work reflects the same shift. Across 40 projects, its clients recorded a 750 percent increase in AI Visibility from January to July 2025, compared with the 400 percent average recorded across Philippine websites during the same period.
Among these clients, a leading Philippine bank achieved the highest AI share of voice within its peer group at 38.1 percent. A major property developer also captured a 53.38 percent AI share of voice across Google AI Overviews, ChatGPT, and Perplexity—3.8 times higher than its closest competitor.
Neither size nor legacy guarantees leadership in AI search. As AI platforms mature, Philippine brands that build authority, structure their content for AI, and maintain a consistent presence across credible channels will be better positioned to appear in AI-generated answers and recommendations.
Turning Findings Into Action
To help businesses act on these findings, Truelogic, in partnership with Certified Digital Marketer (CDM), will host a free webinar titled “Your Customers Are Asking AI. Is Your Brand Ready?” on Nov. 5, 2026, at 1-2 p.m.
Itamar Gero, Founder and CEO of Truelogic, and Bernard San Juan III, Managing Partner of Truelogic, will discuss what the study means for Philippine brands and share practical steps businesses can take to become more visible, credible, and recommendable across AI platforms.
Register here: https://us02web.zoom.us/webinar/register/3217913471238/WN_eMCHznfBSe2YHICcZk2K0w
