MANILA — Redefining mobile photography with versatile innovation, sleek design, and powerful performance, HUAWEI introduces the HUAWEI Pura 80, HUAWEI’s new flagship smartphone. Blending advanced imaging, refined minimalist aesthetics, and AI-infused interactions, the HUAWEI Pura 80 delivers a revolutionary brand renewal experience that creates complete immersion for users.
Now available for pre-order in the Philippines for PHP 47,999 from August 29 until September 11, 2025, the HUAWEI Pura 80 invites users to see everyday moments in a new light, setting a new standard for smartphones that balance simple elegance with enduring performance.
Bring everyday stories to life with the ultra chroma camera’s cinematic imaging
With the HUAWEI Pura 80, cinematic imaging takes everyday stories to the next level. Its Ultra Chroma Main Camera, users can see every texture, color, and mood exactly as they appear. Its exceptional dynamic range and color precision transforms every picture into a cinematic frame, filled with detail and emotion. From golden-hour portraits showing natural skin tone to the vibrant colors of natural landscapes, users can capture memories with true-to-life clarity.
Combined with a 50 MP Ultra Lighting Camera that captures vivid detail under the midday sun or in the quiet glow of night. Its 12 MP Periscope Telephoto Camera (f/3.4 aperture, OIS) extends the reach with optical precision, making faraway subjects appear crystal clear. The 13 MP Ultra-Wide Camera (f/2.2 aperture) opens up the frame for sweeping landscapes and group shots, while the 1.5M Spectral Channels Ultra Chroma Camera ensures color reproduction stays rich and accurate. Whether snapping spontaneous city moments or zooming in on distant horizons, the HUAWEI Pura 80 ensures every story is told with breathtaking dimension and depth.
Experience seamless AI features at your fingertips
The HUAWEI Pura 80 lets users experience seamless AI features right at their fingertips, integrating intelligent, AI-powered functions into daily life to make every interaction smart and effortless. Users can edit photos easily with AI Removal, helping to remove unwanted passersby or objects with a single tap, so images stay clean and focused on the subject matter. AI Gesture Control adds a new layer of interaction, letting users engage with their device without touching the screen by airscrolling, airpressing, or holding your palm out to enable a Grabshot that allows for instant photography.
HUAWEI ensures group photos capture everyone at their finest with AI Best Expression by selecting the best facial expressions across multiple shots. It guarantees no one is caught blinking or looking away, so that every person’s smile shines through.
Privacy and communication feel smarter with AI Messaging and AI Noise Cancellation. Notifications stay hidden when someone else looks at your screen, while real-time syncing discreetly delivers messages to users HUAWEI wearables. During calls, AI Noise Cancellation prevents sound leakage and blocks background noise, keeping voices crystal clear even in busy places like airports or karaoke bars.
Convenience takes center stage with the Smart Controls Button, designed to simplify the way users navigate tasks. A single tap unlocks the phone instantly, a double tap opens preset apps like a flashlight or notepad, and a swipe adjusts focal length during photography. A long press activates Celia, HUAWEI’s smart assistant, making it easier to stay organized and personalize users’ experience. Protected with a built-in fingerprint recognition that ensures secure and seamless access for each user.
With Interactive Themes for the homescreen, like Emoji Crush and Air Hoops bring fun, personalized experiences to the screen. Whether it’s shooting hoops with simple gestures or watching emojis react in real time, these features turn everyday moments into something more dynamic and engaging.
Refined Design with Youthful Elegance
The HUAWEI Pura 80 brings together sensible design and everyday durability with a 6.6-inch OLED display, framed by a sleek flat-edge screen and a frosted glass back. Its refined yet modern aesthetic delivers a youthful elegance, while the captivating frosted texture offers a tactile experience you have to feel to believe.
Its matte texture is crafted with refined sandblasting for a skin-friendly, premium feel that provides both a comfortable grip and an anti-fingerprint surface. Made available in three refined colorways of Frosted Gold, Frosted Black, and Frosted White, each offers a fresh expression of modern elegance to match every personal style.
Durability is built into its design with 2nd Generation Kunlun Glass which offers 20x times improved drop resistance, keeping its pristine look intact even through the demands of daily life. This balance of elegance and resilience makes the HUAWEI Pura 80 an enduring companion for both professional and personal use.
Enjoy Power That Lasts, Sound and Visuals That Immerse
Packed into its slim profile is the power to keep up with demanding routines. The 5170mAh battery fuels long days, while 66W HUAWEI SuperCharge gets the device back to full power in minutes. For cord-free convenience, the 50W Wireless SuperCharge ensures fast charging with less hassle.
Entertainment feels richer with the HUAWEI Pura 80’s Ultra-Large Amplitude Dual Speakers, featuring the industry’s largest 0.85mm amplitude bottom speaker and a 10x larger acoustic chamber. This design delivers deeper bass, clearer highs, and a more dynamic sound experience from a slim frame.
While the HUAWEI X-True Display™ delivers retinal-grade clarity, accurate color display, and remarkable brightness, it goes even further with a 460ppi pixel density that produces exquisite images with lifelike detail and precision. The 1–120Hz adaptive refresh rate intelligently adjusts based on browsing needs, ensuring smooth visuals whether scrolling, streaming, or gaming. It also supports HDR high dynamic display, keeping light and shadows balanced so every scene feels immersive. Whether indoors or outdoors, the HUAWEI Pura 80 screen creates an immersive viewing experience that stays vibrant yet easy on the eyes.
HUAWEI Pura 80, pre-order today
The HUAWEI Pura 80 is now available for pre-order in the Philippines for PHP for PHP 47,999 from August 29 until September 11, 2025, through HUAWEI Experience Stores, the HUAWEI Online Store, Shopee, Lazada, and TikTok Shop.
Pre-orders of the HUAWEI Pura 80 come with a HUAWEI WATCH GT 5, trade-in tokens worth PHP 5,000, and HUAWEI Care+ worth PHP 4,799.
Be among the first to experience a new era of flagship innovation, where cinematic imaging, refined design, and AI-powered intelligence redefine how every moment is captured and enjoyed.
