Jollibee, the Philippines’ number one fast food chain, earned eight honors at the 22nd Philippine Quill Awards, including two Awards of Excellence and six Awards of Merit.
The awards were presented at the Grand Ballroom of Solaire Resort in Parañaque, recognizing Jollibee campaigns across Marketing, Advertising and Brand Communication; Special and Experiential Events; and Digital Communication/Communication for the Web.
The Philippine Quill Awards, organized by the International Association of Business Communicators (IABC) Philippines, is one of the country’s leading awards programs for business communication. It recognizes communication programs based on their strategy, execution, and results.
“For us, joy is not simply a brand message. It is something we want people to experience through the work we create,” said Dorothy Ching, vice president for marketing of Jollibee Philippines. “Whether we are helping children discover the joy of learning, giving Filipino talents a bigger stage, or creating moments that bring families and communities together, these recognitions inspire us to keep finding more meaningful ways to make a difference.”
Jollibee’s Awards of Excellence went to Jollibee Kids Values Meal: Reimagining Mealtime as a National Platform for Joyful Learning under Marketing, Advertising and Brand Communication, and Jollibee GameJoy Combos under Digital Communication/Communication for the Web.
The brand received six Awards of Merit for 1000 Kilometers of Joy: Jollibee & Natalie Dau’s Meaningful Run for a Cause and Bida Best, Bida Pinoy: How Jollibee Championed World-Class Excellence under Marketing, Advertising and Brand Communication.
Under Special and Experiential Events, Awards of Merit went to #ChristmasJOYDay: Spreading Joy through the Ultimate Gift of Togetherness, Bida Best, Bida Pinoy: Empowering a Nation by Amplifying the Voices of World-Class Filipino Talents, and Jollibee GameJoy Combos.
Jollibee also received an Award of Merit for The #JOYDelivered Christmas Delivery Campaign under Digital Communication/Communication for the Web.
The campaigns reflect different ways Jollibee connects with Filipinos, from helping children learn and celebrating Filipino talent to bringing families and communities together and using digital platforms to spread joy.
The latest recognition comes as Jollibee continues to earn industry honors for its marketing work. At the 2026 Marketing Excellence Awards, the brand won 11 awards, including Gold for Marketing Team of the Year. It was also recently recognized at the YouTube Works Awards Philippines.
