PRU Life UK has officially introduced PRUTerm Lindungi, its first Shari’ah-compliant life protection plan in the Philippines, to communities in Cagayan de Oro and nearby provinces. The milestone event, held on Oct. 22, underscores the company’s commitment to making financial protection more accessible and inclusive for Filipinos.
PRUTerm Lindungi is Pru Life UK’s flagship Takaful offering for ages 18 to 60. It is designed primarily to meet the needs of Muslim Filipinos while remaining open to everyone—regardless of faith, tradition, culture, or income. Rooted in the Islamic principles of mutual aid, fairness, and shared responsibility, the plan provides an ethical and affordable life protection solution for individuals and families.
With a one-time contribution starting at only P250, PRUTerm Lindungi offers P100,000 in life protection, renewable annually until age 59, as long as the offering is available. Contributions go into a Shari’ah-compliant Tabarru’ Fund, or shared fund, which is managed separately from Pru Life UK’s conventional business. A portion of the unused funds, after setting aside reserves, if available, will be fairly distributed among policyholder-participants—reinforcing transparency, solidarity, and the spirit of mutual care within the community.
“With PRUTerm Lindungi, we’re introducing, together with our licensed Takaful-appointed agents, a form of financial protection that is based on the concepts of mutual assistance and donation. These are universal values, the reason why Takaful is for everyone,” said Maricel Estavillo, Pru Life UK’s vice president and head of sustainability and Takaful. “It’s one of our many ways of empowering families and communities—for every life, for every future.”
Modelled after similar successful Takaful products from Prudential’s operations in Malaysia and Indonesia, the name “Lindungi”—meaning “to protect” in Bahasa Malaysia and Indonesia—captures the offering’s core purpose: protection for every faith, every Filipino, and every future.
Historic dialogue
As part of the Cagayan de Oro event, Pru Life UK hosted its first-ever dialogue with Ulama (Muslim scholars) in Mindanao, a historic and large-scale engagement that gathered over 45 religious leaders to discuss the concept of Takaful, its permissibility under Shariah, and the regulatory framework governing Takaful operations in the Philippines.
The dialogue also featured distinguished guest speakers from Prudential BSN Takaful Malaysia, who shared insights on Malaysia’s thriving Takaful industry and Prudential’s experience in building successful faith-based insurance solutions.
This Cagayan de Oro dialogue follows earlier engagements in Davao City—where Pru Life UK held an audience with local stakeholders that included religious leaders—and in Zamboanga City, where the company continued to advance its Islamic finance education initiatives. The first Dialogue with religious leaders was previously held in Greenhills, San Juan, with representatives from the Greater Metro Manila Muslim community.
Together with the Dialogue with Ulama, Pru Life UK also launched the Cagayan de Oro leg of its Adopt-a-Madrasah program, further strengthening its commitment to education, community partnerships, and inclusive financial literacy.
Through these initiatives, Pru Life UK continues to advance the national agenda for financial inclusion and the development of Islamic finance in the Philippines—championing ethical, values-driven financial solutions that protect and empower underserved communities.
