Last October 17, 2025 marks an exciting launch for families who don’t just want clean — they want protection and care. Introducing Protect Antibacterial Soap, the latest addition to household hygiene that combines germ-fighting power and skin-friendly formulas.
Protect is built around two key promises: “Tough on germs, gentle on skin.” While it delivers effective antimicrobial activity, it also incorporates nourishing and deodorizing ingredients to make sure skin stays soft, fresh and comfortable with daily use.
Antibacterial soaps contain specific agents formulated to kill or inhibit bacteria. In Protect’s case, the formulation has been designed to respect modern safety and dermatological standards, focusing on ingredients that are suited for day-to-day use by families. This means that it is a soap bar that helps reduce bacteria while still caring for skin’s natural moisture. It is a formula created with the home environment in mind: busy days, children, after-school activities, everyday errands. It is a product positioned not just as hygiene, but as an integral part of your family’s care routine.
For the typical Filipino household — parents managing work, kids, and everything in between — Protect offers convenience and trust. With a launch geared toward families who want both performance and gentleness, it becomes more than just a soap: it becomes part of your home’s routine of protection. Campaign messaging around Protect emphasizes this with the theme “Freshness Everyday” underscoring the notion that hygiene isn’t just about cleaning — it’s about confidence and freshness for your family.
Protect is available in two sizes, 60g and 130g, catering to different preferences and needs — whether at the bathroom sink, family bath time, or even for quick hand wash after being outdoors. In a time when hygiene is front of mind, Protect doesn’t just ride the wave — it elevates it. By combining antibacterial performance with skin comfort, the brand meets modern household demands: safety without compromise, care without sacrifice.
With this launch, Protect aims to become a household staple — ready for whatever the day brings, and built to support the routines of real families who expect more than just a soap.
Visit Protect social media pages to see complete details and products:
https://www.facebook.com/protectphilippines
Website: https://www.cosmetiqueasia.com/protect
Facebook: https://www.facebook.com/protectphilippines/
Instagram: https://www.instagram.com/protectphilippines/
TikTok: https://www.tiktok.com/@prtctph
