ICON Elites Artist Management (IEAM) kicked off its Fashion Exhibition 2025 “Creativity Matters,” on Sunday, Dec. 14, showcasing state-of-the-art designs to Davao City’s street sweepers.
IEAM models kids and teens catwalked on an X-shaped runway that mimics a scissor to spotlight fashion attire designed by Rey Calajate (REY MNL) from Metro Manila, aligned with the concept of sharing the beauty of art.
The exhibition’s creative direction emphasizes an “unfinished” look that is intentionally messy with incomplete materials, adorned by bold colors and easy-to-wear pieces. It also displays the fashion narrative behind the designer’s creative process that unveils intricate details.
IEAM partnered with the local government to aid 50 beneficiaries from the City Environment and Natural Resources Office. In celebration of Christmas and the season of giving, beneficiaries from CENRO will be given sun visors, gloves, and other essentials.
Pau Garcia, creative director of Fashion Exhibition 2025 and IEAM president, expressed his gratitude to the people who made Davao City clean and safe.
Fashion Exhibition 2025 “Creativity Matters” is the 8th fashion show of IEAM since 2022, and has held “fashion show for cause” events to support its selected beneficiaries.
Last April 13, 2025, the management launched “Sculptura 2025 Fashion Show Ang Sining ng Pananamit” to aid 50 IPs as part of the “Iskolar ng Tribu” program.
