BELLE’S Refreshing Juices, operated by Shechem Marketing, was recognized as a National Finalist under the Industry Sector – Small Enterprise Category during the 2025 Productivity Olympics National Awarding Ceremony held on Oct. 1, 2025, in Taguig City.
Belle’s Refreshing Juice is a family-owned business that started in 2015. As vegetarians, fruit and vegetable juicing has been part of their daily regimen. In hopes of promoting a healthier beverage option to Davaoeños, they launched this business.
From just two flavors (mango and pineapple) in 2015, they have expanded to more than 12 flavors of fruit juices. Not only that, they have also expanded their products to include fruit vinegar, virgin coconut oil, coco seasoning, and coco coffee.
Prior to being awarded as a National Finalist, Belle’s Refreshing Juice was chosen as the regional winner of the 2025 Productivity Olympics for Region XI. After a grueling national selection and judging process, they then became one of the 30 National Finalists that were awarded in Taguig City.
Belle’s Refreshing Juice was represented by its owner, Fretchen Belle Juanite, during the awarding ceremony. They received a cash price, a plaque of recognition, and priority endorsement to DOLE and NWPC trainings.
After the ceremony, Ms. Juanite expressed her heartfelt thanks to RTWPB-XI and hopes to collaborate again with the agency in the future. The Productivity Olympics, started in 2008, is a flagship advocacy program of the National Wages and Productivity Commission and the Regional Tripartite Wages and Productivity Boards to promote productivity and quality, as well as to showcase the best productivity improvement programs and practices of micro, small, and medium (MSMEs) nationwide. Kenneth Paul Recaña/RTWPB XI
