Dana Alexa Cada, Oriental Mindoro’s true embodiment of modern Filipina, was crowned as the new Binibining Silka 2025.
For over two decades, Silka, the trusted skincare brand of Filipinas, has continued to celebrate the power of alaga — care that builds confidence from within. Through Binibining Silka 2025, the brand reaffirms its timeless advocacy, “Confidence begins with Alaga.”
This year’s Binibining Silka 2025 journey began with a nationwide regional go-see, gathering inspiring women from across the Philippines who embodied Silka’s values of alaga and confidence.
The pre-pageant week featured engaging activities, including a Pasarela Training with Shuvia and a workshop with Roxie Smith (Miss Philippines Earth 2020 and Miss Silka 2018 1st Runner-Up) on November 20, where the candidates were challenged to enhance their pasarela walks and Q&A skills. Their dinner afterward was sponsored by Gringo, a southwestern Latin-Mexican Restaurant in the Philippines.
On November 21, they also visited the Plaridel Plant, where they witnessed how the No. 1 beauty bar soap is manufactured and even experienced packing the soaps themselves. In the afternoon, they enjoyed a pamper session sponsored by Posh Nails, Thai Royale Spa, Gringo, Glam Lab Salon, and Avignon Clinic.
A new and exciting addition this year was the Online Skincare Challenge, where candidates showcased their routines and advocacies through videos uploaded on Silka’s official Facebook page, connecting with Filipinas nationwide.
The journey culminated on November 22, 2025, at Market! Market! BGC, with a night filled with grace, purpose, and empowerment.
“If you could be remembered for one thing only, what would it be?”
“I want to be remembered as a Binibining Silka that inspires others to take care of your overall well-being — not just to nurture your body, but to also nurture your mind and your soul.” – Dana Alexa Cada, Binibining Silka 2025
Her sincerity and confidence made her stand out, earning her the title of Binibining Silka 2025. Silka also extended its support for her advocacy through a ₱300,000 donation to the Duyan Program, a project of the Project Red Ribbon that aims to provide care and support for children with HIV in the Philippines. “Duyan” is a Tagalog word meaning “cradle,” and TRR’s Duyan Program aims to nurture these children with care, love, and attention, ultimately improving their quality of life until they are once again healthy, playing, and able to return to school.
Dana Alexa Cada received an approximate total prize winnings of Php 600,000 that included ₱500,000 in cash, Silka product packages, a year-long brand ambassadorship, along with ₱20,000 worth of Thai Royale GCs, ₱20,000 worth of Strokes products, ₱30,000 worth of Avignon GCs, and three (3) months’ worth of Biogenic Alcohol products.
1st Runner-Up: Daniella Moustafa, Baguio City — ₱250,000 cash, crown, sash, and Silka products; ₱10,000 worth of Thai Royale GCs; ₱10,000 worth of Strokes products; ₱20,000 worth of Avignon GCs; and three months’ worth of Biogenic Alcohol products.
2nd Runner-Up: Caitlin Martinez, Cebu — ₱100,000 cash, crown, sash, and Silka products; ₱10,000 worth of Thai Royale GCs; ₱10,000 worth of Strokes products; ₱10,000 worth of Avignon GCs; and three months’ worth of Biogenic Alcohol products.
Other Awards
Best in Casual Wear: Caitlin Martinez, Cebu — ₱15,000, sash, Silka products
Best in Swimsuit: Romina Rellosa, Muntinlupa City — ₱15,000, sash, Silka products
Best in Long Gown: Caitlin Martinez, Cebu — ₱15,000, sash, Silka products
Popular Choice Award (Ms. Photogenic): Ayumi Cayabyab, Tarlac — ₱15,000, sash, Silka products
Miss Congeniality: Princess Subhi, Quezon City — ₱15,000, sash, Silka products
Binibining Silka 2025 once again shines as a celebration of every Filipina’s true beauty — a radiance that comes from within, born from self-love, care, and confidence.
Through Silka’s timeless message, “Confidence Begins with Alaga,” this year’s celebration continues to uplift and empower women to embrace their natural glow and inner strength.
Follow Silka’s journey and all the inspiring stories of Binibining Silka 2025 on:
📱 @SilkaSkincare on Facebook, Instagram, and TikTok
🏷️ #BinibiningSilka2025 #BinibiningKumikinangWithSilka
📺 Watch the full Coronation Night on Silka’s official YouTube channel
