THE PAGES keep turning for Fully Booked as it opens its 45th branch nationwide—and its third store in Davao City—this Aug. 1 at SM Davao.
Since 2023, when Fully Booked opened six provincial stores in quick succession, the bookstore chain has steadily grown its presence across the Philippines, bringing stories closer to readers in Metro Manila and key cities throughout Luzon, Visayas, and Mindanao.
Now, with a new store in Davao, Fully Booked continues its mission to spread the joy of reading and help nurture thriving book-loving communities. The SM Davao store spans 179 square meters and offers a thoughtfully curated selection of titles across every genre and interest: from bestselling fiction to children’s books, graphic novels and manga, self-help, cookbooks, and more. Shoppers can also explore a variety of toys, novelties, and stylish stationery.
“We want Fully Booked to be a hub for discovery and community,” says Jaime Daez, managing director of Fully Booked. “We’re pleased to expand our presence in Davao, offering readers and curious minds a new space to explore, imagine, and connect.”
And there’s more ahead. 2025 may be more than halfway through, but Fully Booked is still preparing to open additional branches—some in locations readers might have been requesting for some time. While details remain under wraps for now, Filipino readers can look forward to exciting developments in the months to come.
To celebrate the opening of SM Davao, Fully Booked is opening exciting promos for its grand opening weekend (August 1-3, 2025).
For a minimum single receipt purchase of Php3000, bookworms can receive a free Fully Booked Discount Card, which gives cardholders 10% off on d-coded items for a lifetime, as well as a 20% birthday discount.
A minimum single purchase of Php3000 will also give customers 50% OFF on any Fully Booked branded quote bag or artist tote bag—all the better to carry their haul of great reads.
Come through, bookworms. Fully Booked SM Davao branch is located on the Ground Floor, SM Davao, Quimpo Boulevard, Ecoland Subdivision, Matina, Davao City.
