FUJIFILM Philippines proudly announces the launch of the Nationwide Photo and Video Walk 2025 (NPVW 2025)—its biggest and most anticipated event of the year—happening on October 5, 2025, across 32 cities from Luzon to Mindanao.
Open to photographers and videographers of all skill levels, this nationwide celebration invites creatives to capture meaningful moments and the unique beauty of iconic locations across the country—all in one unforgettable morning.
In line with FUJIFILM’s global mission of “giving our world more smiles,” this highly anticipated nationwide event invites budding photographers and videographers to showcase the unique beauty of their cities—capturing city pride, the urban culture, and everyday moments through the art of digital imaging and video.
Awaiting NPVW 2025 participants are exciting new prizes from FUJIFILM up for grabs for the top photos and videos submitted, as well as for participants joining the event.
FUJIFILM is also showcasing 61 leaders within the photography industry to mentor photographers and videographers on-site, including last year’s winners such as photographers Rey Ann Llaguno, Justin Varela, Javes Molles, and Joshua Bughao.
“This event marks a renaissance for photographers and videographers to reinvigorate the joy of capturing moments in the country, as we showcase the art of photo and video through the lens of our beloved cities,” shares Glenn Gatan, head of marketing and imaging solutions at FUJIFILM Philippines. “FUJIFILM continues to support the local scene by spreading passion for the wonders of our very own urban landscapes, and with this nationwide photo and video walk, we encourage photographers and videographers of all levels from all over the country to bring pride to their city and show it to the world through their art.”
In all 32 cities, the NPVW will begin at 7:30 AM, with a call time to the location at 6 AM. After a short talk, participants will then have the chance to walk around the location to capture as many memories as they want.
The 32 participating cities for the NPVW 2025 are Alabang, Muntinlupa; Angeles, Pampanga; Angono, Rizal; Bacolod, Negros Occidental; Baguio City; Baliwag, Bulacan; Binangonan, Rizal; Bonifacio Global City, Taguig; Borongan, Eastern Samar; Cagayan De Oro; Calamba, Laguna; Cebu City; Dagupan, Pangasinan; Davao City, Davao; Dumaguete City; General Santos City; Iloilo City; Ipil, Zamboanga Sibugay; Kabankalan, Negros Occidental; Koronadal City, South Cotabato; Laoag, Ilocos Norte; Legazpi City, Bicol; Lingayen, Pangasinan; Lipa City, Batangas; Manila; Naga, Bicol; Puerto Princesa, Palawan; Quezon City; Rosario, Cavite; San Fernando, La Union; Tarlac City, Tarlac; and Zamboanga City.
Event participants will receive a kit including an official NPVW T-shirt and other FUJIFILM merchandise, exclusively for those who register. FUJIFILM is also collaborating with local cafes nationwide, where the first 50 participants at each partnered cafe who wear the official t-shirt will receive a complimentary cup of coffee, as part of FUJIFILM’s efforts to support local businesses.
Registered participants may also have the chance to win exciting prizes for the top photos and videos selected during the NPVW 2025. Three winners in the Open to All Photo category will win a FUJIFILM X-E5 camera with a XF23MM F2.8 kit lens, with one winner each from Luzon, Visayas, and Mindanao.
FUJIFILM users will also have a chance to win some top-tier gear, with one winner in the FUJIFILM-exclusive Photo category receiving the FUJIFILM X-T5 with an XF16-80MM kit lens, and one winner of the FUJIFILM-exclusive Video category taking home the FUJIFILM X-H2S paired with the XF23MM F1.4 II lens.
Registration ends on September 30, 2025, at 11:59 PM only. Interested participants may register by going to the official FUJIFILM Facebook and Instagram pages (@fujifilmphilippines), where the links to the registration forms are available.
Do not miss this once-in-a-year opportunity to capture lasting memories. Register now for the NPVW nearest to your city! All photographers and videographers owning another camera brand are encouraged to participate.
Visit FUJIFILM Philippines’ Facebook and Instagram @fujifilmphilippines to get the latest updates about the NPVW 2025.
