WITH A powerhouse retail and marketing background that spans leadership roles at Jollibee, Unilever, and PLDT/Smart, Francis now leads one of the most exciting hypergrowth brands in Philippine retail. Under his leadership, PICKUP COFFEE has captured the hearts—and habits—of Filipino coffee lovers by offering affordable, high-quality coffee with speed, accessibility, and smart tech at its core.
Francis takes the stage for his presentation: “Brewing Success: The Journey of PICKUP COFFEE from Start-Up to Industry Game-Changer” at NRCE 2025, scheduled from July 31 to Aug. 1, at SMX Convention Center in Manila.
He’ll share the brand’s origin story, the strategy behind its rapid rise, and what it takes to build a scalable, innovation-driven retail model in a hypercompetitive market. Expect powerful takeaways on:
- Executing aggressive expansion while maintaining consistency and quality
- Competing with industry giants through price, speed, and tech-enabled convenience
- Creating a brand that resonates deeply with today’s fast-moving, value-conscious consumer
Francis will also join Dione Song of Love, Bonito for the dynamic NRCE panel:
“Redefining Retail and Brewing Bold Moves: The Game-Changing Journeys of PICKUP COFFEE and Love, Bonito.” Together, they’ll explore how purpose, bold thinking, and customer obsession can fuel retail innovation at scale.
Whether you’re a founder eyeing rapid growth or a retailer looking to stay ahead of the curve, this session offers a masterclass in leading with clarity, speed, and vision.
